Path opens up its API to a baker's dozen of partners
The Path (free, with many in-app purchases for stickers and whatnot) social network has opened the doors to 13 new API partners that will now sport a "Share on Path" button in their apps. Path's integration initially started with Nike, giving users a way to share their runs and fitness levels through Path.
VP of Business Development for Path Matt Van Horn told our sister site, TechCrunch, that the company curated the list of partners to fit its goal of being a more personal and almost private social network. The company found that users felt more comfortable sharing the Nike fitness information with their smaller friend group on Path than they did sharing the same data on Facebook or Twitter.
The range of new partners is quite broad, including social video network Viddy, collage app Pic Stitch and personal fitness app Strava. The Bible app was added after Path found that a number of users were copying and sharing verses with their Path friends; now it takes just a simple tap on the app's share sheet. Other photography apps that now feature Path API integration include Over, PicMix, Papelook, Otaku, Mill Colour, Manga Camera and PicFrame.
WordPress bloggers will also find that it's now easy to share their most recent posts on Path, thanks to API integration in the popular blogging app.
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