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78% of new iPhones sold globally are iPhone 5s models

For all of the publicity that swirled around the less expensive and more colorful iPhone 5c, the reality is that the new iPhone 5s is the top dog in worldwide sales. That's the report from Localytics, a firm that analyzes mobile stats. In the data analysis that started Friday and ended yesterday, Localytics saw that despite some expectation that the iPhone 5c would fit perfectly with Chinese consumers, the fact is that 91 percent of iPhone sales there were for the more expensive iPhone 5s. Numbers were pretty similar around the world, with the UK having the lowest ratio of iPhone 5s to iPhone 5c sales, with "only" 69 percent of new iPhone sales being for the 5s. Here in the US, 76 percent of new iPhone sales were for the 5s.

One possible explanation is the sale of the gold-colored iPhone 5s. The gold color has been a terrific seller in China and the rest of Asia, while black or white phones are less popular.

Globally, the iPhone 5s accounted for 78 percent of new iPhones purchased. The US has the highest concentration of new iPhone sales, with 68 percent of iPhone 5s and 5c devices. Japan is next with 13 percent.

Sales of both new iPhones were robust, to say the least, with Apple selling 9 million over the weekend.

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