The Jony Ive-designed limited edition Leica M for (RED) camera
Last month we told you that Jony Ive was working on a limited edition Leica M camera to be auctioned off for The Global Fund to fight AIDS, Tuberculosis, and Malaria. Well, that very limited edition camera -- there is only one -- has been unveiled.
According to Leica's Google+ post, the camera took 85 days to create and required a total of 561 models and nearly 1,000 prototype parts. Ive was assisted by his good friend and fellow designer Marc Newson on the project.
The camera "features a laser-machined aluminum body and an anodized aluminum outer shell," and has "a full-format CMOS sensor, high performance processor and new Leica APO-Summicron -M 50mm f/2 ASPH lens."
Provided you have very deep pockets, you can participate in the auction at Sotheby's on November 23, 2013 and the one-of-a-kind camera could be yours.
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