BroApp coming to iOS amidst firestorm of opinion
BroApp, a US$1.99 Android app that sends automated texts to friends, partners, and family is heading soon to iOS. The app acts on your behalf as a kind of techno-Cyrano. It messages your recipient with a fortune cookie of attention. "Thinking of you." "Can't wait to see you." "Good morning! I hope you have a great day!". It's also smart enough to disable itself when it's near a target's Wi-Fi network by detecting SSIDs.
The website advertises that the product "messages your girlfriend sweet things so you can spend more time with the Bros" (hence the name). And, already, Wired has taken a stance suggesting that some apps may turn us into sociopaths.
Me? I disagree. We already live in a Hallmark age. A pre-printed sentiment is now de rigueur for nearly every holiday and life event. If you inadvertently skip these plastic emotions, the social sanction can be be harsh. BroApp is no more unrealistic than the over-the-top sentimentality we witness on Valentine's Day, Mother's Day, and New Years.
BroApp isn't creating a pathology. It just reflects the reality of one that already exists.
Subscribe to Newsletter
Software Updatesmore updates
- NFL Mobile updated for 2014 Season with new Fantasy Football features, NFL Now integration
- Yahoo Mail improves email inbox searching with new filtering options
- Ember for Mac gains 'hugely-requested' screen recording feature
- Spotify update adds equalizer, refreshed Artist page and more
- Fantastical 2.1 for iOS adds new snooze, search and notification features
- ExpanDrive 4, more services and faster sync