The Unofficial Apple Weblog (TUAW)

TUAW Interview: Fake Steve Jobs

Kent Pribbernow — Tue, 17 Nov 2009 07:00:00 EST

Filed under: Humor, Cult of Mac, TUAW Interview

We got a chance to sit down (virtually) with the unofficial version of everyone's favorite iCEO, via his alter ego & consigliere Dan Lyons. Fake Steve's perspective is always unique and sometimes astonishing; read on.

TUAW: Fake Steve, thanks for taking time out of your busy schedule to speak with me. Before we begin this, I'd like to start off by saying that, on behalf of everyone, it is wonderful to see you in good health and back at the helm of Apple. Phil Schiller did a fine job in your absence, but the man has no stage presence. And Tim Cook's droning voice could put even sugar-fed hyperactive children to sleep -- what a snoozer.

First question: Let's talk about Microsoft. The company recently released its newest operating system, Windows 7, and with it an experimental chain of branded retail stores that largely copy Apple's own concept, right down to the inclusion of in-store support centers, called Guru bars. Your thoughts?

FSJ: Microsoft still hasn't realized that its copycat business model (also known as a "close follower" strategy) doesn't work anymore. For 20 or 25 years this company just waited for others to innovate, then copied the innovation and sold it for less - and this worked great for them. But this stopped working right around 2000 or so. The rest of the world just moves too fast now. Look, they're still trying to catch Google in search, and they've got what -- one percent market share? Same thing for Zune, right?

Well, keep fighting the good fight on that one, you morons. As for the stores, well, they look nice enough, since they copied ours. But in terms of how well they'll do? Come on. Their stores are a joke and they've arrived too late. The whole point of being a close follower is you have to follow closely. We opened our first store in 2001 and we've got something like four thousand of them in the United States alone. I know you're going to tell me I'm a bit off on that number, and, well, maybe so. But I still say we've got four thousand stores and if I say it enough times, people will believe me. Anyway, the other thing Microsoft seems not to understand is that it's not enough just to open a store -- you need to have something cool to put in that store. That might be a problem for them.

TUAW: Their mobile strategy has fallen flat on its face. Windows Mobile, now renamed Windows Phone, is clearly way behind OSX iPhone. Windows Mobile 6.5 is a stopgap measure at best. Windows Mobile 7 is another year away from shipping on devices. And with the recent Danger debacle, the future looks bleak for Microsoft. Do they stand a snowball's chance in hell of ever competing with you? Do you even care?

FSJ: Wait a minute. Microsoft makes mobile phone software? I didn't know that. Are you serious?

TUAW: Speaking of companies that are universally despised. Your contract with AT&T, as the exclusive carrier for the iPhone, is due to expire soon. Tell me you don't plan to continue shackling iPhone to this single carrier?

FSJ: If it is the last thing I do, I will get us off AT&T. By Grabthar's hammer, by the sons of Worvan, this shall be done. Look for news on this early next year.

TUAW: Moving on to Google. With the introduction of Android 2.0 and increasing product introductions like the recent Verizon Droid, Google is slowly gaining traction in the market. How badly do you want to drive hat pins into Eric Schmidt's testicles?

FSJ: Well, very badly, except that Eric Schmidt does not have testicles. Lot of people don't know that. But if he did have them, yes, I would want to harm them. A lot. The guy sat here in our board meetings and listened to all of our product plans and then just stole all of our ideas. I mean he sat here -- right here -- talking to me, asking me questions. I'm sorry. This just gets me really upset. Sniff. Can we move on?

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TUAW TUAW Interview: Fake Steve Jobs originally appeared on The Unofficial Apple Weblog (TUAW) on Tue, 17 Nov 2009 07:00:00 EST. Please see our terms for use of feeds.

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Magic Mouse unboxing video: Man vs. Tape

Kent Pribbernow — Sun, 01 Nov 2009 20:00:00 EST

Filed under: Hardware, Video

Let me disclose straight away that I've opened packaging on just about every major Apple product released over the past five years and never exerted such effort in opening a little plastic container -- which by the way resembles something you would find sitting on a shelf at Pottery Barn. But seriously, Apple, what is with the tape?

As I stated in the video, certain multi-touch gestures require a great deal of repetitive use in order to acclimate to the Magic Mouse. I am pleased to say, however, now that I'm on on Day 2, the problems I initially experienced with touch-scrolling have largely been alleviated simply by adjusting scroll speed settings in System Preferences>Mouse, which is set at 25% by default. Cranking this up to 50% and beyond made page scrolling must smoother and easier, though upward scrolling is still proving to be a hemorrhoid-inducing experience.

One thing I would like to clarify: in the video I mentioned having rebooted my Mac in order to pair with the Magic Mouse via Bluetooth. This is NOT required. Simply launching the Bluetooth Setup Assistant will begin partnering the mouse with your Mac. I chose the former option because a) I prefer a fresh start when introducing new hardware, and b) I roll that way.

I'm still experiencing lots of unpleasantness with two-finger page swiping though. Apple really needs to allow the user to adjust swipe speed settings by including a slider for that gesture in the Mouse preferences. Perhaps that will come in a future update.

Stay tuned for more hands-on with the Magic Mouse in the coming days.

TUAW Magic Mouse unboxing video: Man vs. Tape originally appeared on The Unofficial Apple Weblog (TUAW) on Sun, 01 Nov 2009 20:00:00 EST. Please see our terms for use of feeds.

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Anomalous AIM Activity Afflicts Adium, Aggravating All

Kent Pribbernow — Wed, 28 Oct 2009 13:00:00 EST

Filed under: Software, Bugs/Recalls

For the past several weeks I've noticed some rather strange behavior with Adium, the free and open-source multiservice IM client. On random occasions I suddenly appear invisible or offline to contacts in my buddy list while logged into my AIM account. And I'm not alone. Not a day goes by that I don't find myself asking a friend or co-worker why they are not online, only to learn they share the same problem. Either that or they're all making this up in effort to avoid conversing with me -- I have that effect on people.

The only cause to this problem, or pattern to its occurrence, I can come up with is a loose theory that it happens during periods of inactivity. My hunch is that when you appear "idle" AIM somehow misinterprets this as a disconnect. Locally you remain logged in, but AIM thinks otherwise. Luckily I may have discovered a workaround.

Launch iChat (quitting Adium is not required) and go into Preferences. Click on Accounts. Make sure your AIM account is selected, then click on the Security tab. Changing any of the settings in this options panel, then returning them to their original state, somehow magically vexes the problem, at least so far as I can tell.

I don't know whom to point fingers at in this case; AIM or Adium. Both begin with the letter A, so that makes each of them equally culpable in my opinion. Wherever the guilt may lie, I just want the problem fixed ASAP.

TUAW Anomalous AIM Activity Afflicts Adium, Aggravating All originally appeared on The Unofficial Apple Weblog (TUAW) on Wed, 28 Oct 2009 13:00:00 EST. Please see our terms for use of feeds.

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iFixit shamelessly molests the new White MacBook with screwdriver

Kent Pribbernow — Wed, 21 Oct 2009 00:15:00 EST

Filed under: MacBook

You have to admire, and fear, the eager curiosity of the folks at iFixit. When they come across a cool new product, they immediately tear it into bits and pieces -- I just pray they never launch a site devoted to domestic pet care. iKilledit.

This time they've taken their scalpels and screwdrivers to Apple's newly released white MacBook polycarbonate unibody laptop and posted photos of every gory detail.

Like all iFixit teardowns, the process is thoroughly documented and designed to provide users with a guide for upgrading, repairing, and otherwise disassembling the hardware (in hopes the process is reveresable). And judging from the looks of things, this MacBook is very easy to upgrade, once the bottom plate is removed.

If you're curious to learn what makes this MacBook tick, check out iFixit's detailed teardown.

TUAW iFixit shamelessly molests the new White MacBook with screwdriver originally appeared on The Unofficial Apple Weblog (TUAW) on Wed, 21 Oct 2009 00:15:00 EST. Please see our terms for use of feeds.

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TUAW Tips: Sync The Hit List on multiple machines with DropBox

Kent Pribbernow — Mon, 19 Oct 2009 07:00:00 EST

Filed under: Software, Tips and tricks, TUAW Tips

One of the great torments of owning several computers is keeping all of your personal data in sync; having multiple copies of the same application speak the same jive. Take The Hit List, for example. I use this app on my MacBook Pro at work for organizing tasks and collecting thoughts like a virtual inbox to my brain. At the end of the day I need a way to get all the day's notes from my laptop into my home desktop, which also happens to be running THL as well. What to do?

The ideal solution is to get each machine sharing the same THL database file synced to the cloud, instead of a locally rooted file. Fortunately, there is an way to do just this, and all that is required is for each machine to be running Dropbox. By now all of you should be using this amazingly awesome free service for saving and sharing data to the cloud. If you haven't yet opened an account, and downloaded and installed the Mac desktop client, go now. It's ok, I'll wait. Got it? Good, now let's do this.

First, you need to locate THL's main database file which can be found hiding in /Users/userprofile/Library/Application Support/The Hit List. Look for a file called The Hit List Library.thllibrary. Find it? Good, now simply drag this file to your Dropbox folder. Hold on, we're not quite done yet. Here's where the magic happens.

Hold down the option key while launching The Hit List. A dialog window will appear, asking what the hell you've just done with its library. Just select "Choose Library" and point it the file located in your Dropbox folder. You must repeat this part of the process on every machine running THL. That's it!

There is one small caveat. It's a good idea to always ensure that Dropbox has fully synced all of your local changes before loading THL on another machine, or else you risk losing your most recent data. Be wise to this and you'll have no troubles at all. You're welcome.

By the way, if you use Things rather than The Hit List for your task management, be sure to see our previous post about how to sync it using Dropbox as well.

TUAW TUAW Tips: Sync The Hit List on multiple machines with DropBox originally appeared on The Unofficial Apple Weblog (TUAW) on Mon, 19 Oct 2009 07:00:00 EST. Please see our terms for use of feeds.

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And now for something completely different...

Kent Pribbernow — Fri, 18 Jul 2008 10:30:00 EST

Filed under: TUAW Business

Greetings, TUAW readers. Allow myself to introduce...myself. My name is Kent Pribbernow - a freelance web designer and tech writer hailing from Fort Wayne Indiana - a land of corn fields, lake resorts, Amish buggies, and deadly turnip bombs.

As a long time blogger, I have written about all things Apple with passion and enthusiasm, minus the Kool-Aid and mock turtleneck. Now I join the TUAW team in delivering you the best Apple coverage anywhere. I look forward to your comments, and most of all filling your RSS reader with lots of great content. Keep reading.

TUAW And now for something completely different... originally appeared on The Unofficial Apple Weblog (TUAW) on Fri, 18 Jul 2008 10:30:00 EST. Please see our terms for use of feeds.

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