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Tag: 1984

Video: How to build a replica of the classic 1984 Mac out of LEGO

We recently told you about YouTube user Isaac Ray and his wonderful Lego animation videos thanks to a tutorial he shot demonstrating how to make a Lego Apple iMac. Now Ray is back with another brand new Apple creation, a Lego replica of the original 1984 Mac. It comes complete with a keyboard and a...

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Macintosh 30th anniversary event set for January 25

On January 24, 1984 the world of home computers was forever changed by the debut of the Apple Macintosh. With a gigantic 9-inch monitor, a keyboard, a mouse and 128 KB of built-in memory, the computer could be yours for the low, low price of US$2,495 dollars. This year marks the Macintosh's 30th a...

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Apple's iconic '1984' ad originally premiered on December 31 in Twin Falls, Idaho, not during Super Bowl 18

Apple's iconic "1984" ad is largely heralded as one of the greatest commercial spots ever created. Directed by Ridley Scott, the award-winning ad introduced the world to the Macintosh, promising users a world where they could finally break free from an existence presumably defined by IBM-controlle...

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Happy 28th Birthday, Macintosh!

It's hard to believe that 28 years have passed since the Macintosh was introduced by a young, bowtie-clad Steve Jobs, on January 24, 1984. It was Apple's annual stockholder meeting and Jobs (and his Macintosh crew) were going to unveil the Macintosh to the public. It was a magic moment aptly descr...

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Looking back at Apple's 1984 ad

Ars Technica has an excellent interview with Steven Hayden, former creative lead at advertiser Chiat/Day and one of several people behind Apple's iconic 1984 ad. Hayden sheds some light on the behind the scenes negotiations that went into this advertisement. It's well known that Apple's board...

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Apple's cheez-tastic 1984 disco promo video

For the viewing pleasure of those folks who were tuned into TUAW TV Live on Wednesday, February 16, we had a little disco inferno going. Tipped by a reader about a godawful Apple marketing film titled "We Are Apple: Leading The Way," it was so bad it just had to be good. Now we have a few more fa...

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Did Motorola's agency 'borrow' Super Bowl ad concept?

Motorola is in hot water over its Apple-inspired Super Bowl advertisement for its upcoming XOOM tablet. The video ad features a world of drones dressed in white hoodies who are eternally plugged into white earbuds. Of course, the one character breaking the trend is the one with a Motorola XOOM tabl...

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Motorola Xoom ad 'inspired' by Apple's classic 1984 ad

Motorola has just released a commercial for its Xoom tablet that seems to draw heavy inspiration from Apple's classic 1984 ad. In Motorola's spot, a single Xoom user roams through a sterile environment populated with hundreds of people clothed in the same monochrome, drab garments. Everyone except ...

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Apple drops Consumer Reports/iPhone 4 threads down memory hole [updated]

Update 3pm Tuesday:Wired's Epicenter blog points to at least two threads referencing the CR story that have been left intact. Perhaps an overzealous forum manager has now reined in the urge? If you were looking for a message thread on Apple's support forums pointing to Consumer Reports' article '...

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7 anti-Apple cliches that need to die

PC vs. Mac flamewars are older than the web itself, but it seems like the more popular/successful Apple gets, the more heated the argument gets on both sides. Almost any debate about the relative merits of one platform or another is guaranteed to degenerate into an all-out shouting match. In the ...

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Half Life 2 out on Mac tomorrow

The always impressive folks at Valve have released the trailer above, which will be familiar if you've ever seen a very popular Apple commercial before. And at the end, you'll also see why they've done this: Half Life 2 is coming to the Mac tomorrow, May 26, 2010. That's pretty much all we have ...

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Seeing the future from the past

We'll be seeing a lot of predictions about the immediate future in the coming days. We're not immune here at TUAW and you'll likely get some predictions from your humble bloggers, but it is really interesting to look back and see how our current technology was (or was not) predicted in the past. Her...

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Found Footage: Steve introduces the "1984" ad

Here's a great video of Steve introducing the famous "1984" ad to a boisterous crowd (we're guessing the Macintosh team) a week before it aired during the 1984 Super Bowl. I'd say they liked it. If Steve's good at one thing, it's making a persuasive speech. Thanks, Callum! Update: Reader cuda440...

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Follow Up: Hillary-as-Big-Brother authored on a Mac

"Hi. I'm Phil. I did it. And I'm proud of it...I made the 'Vote Different' ad," said Philip de Vellis on this recent Huffington Post writeup. A "proud Democrat" and Obama supporter, deVellis authored the Hillary-as-Big-Brother ad on his personal Macintosh, uploaded it to YouTube and passed the link...

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Apple '1984' ad 10th in CBS countdown

In the realm of ridiculous rankings, what could be more trivial than "best Superbowl commercial ever?" And yet, CBS has devoted an hour tonight to this burning question. Three years ago, Apple's legendary 1984 ad ranked #4 in the fan voting; tonight it came in at #10. Starting at 9:30 ET/PT, voting ...

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