Filed under: iPod Family, Other Events, Apple, Liveblog
Apple's 9/9 event: the TUAW Liveblog
Join us at 1pm ET/10am PT for our liveblog of the Apple 9/9 event. We're joined by our onsite special correspondents, Daniel Brusilovsky and Sam Levin.
Filed under: iPod Family, Other Events, Apple, Liveblog
Filed under: Analysis / Opinion, Deals, iPhone
Sure, the reduced price on the iPhone 3G 8GB model is swell, but is there something magical about 99 dollars? The AP story on yesterday's product announcements gets a quote from analyst Michael Gartenberg where he seems to think there may be some retail psychology at work:In my experience, a $99US item is right at the point where I can at least consider buying it on impulse without consulting my spouse; this was the case with Palm's Zire handheld when it debuted, and it includes the iPod shuffle now. Anything that could be a 'checkout line' purchase should hit at that price point or below, so it's all well and good to include the 8GB 3G in the mix for new or over-contract purchasers... but knowing that the real cost of the phone is in the two years of voice and data, will consumers bite in large numbers? The Wall Street Journal cites Sanford Bernstein analyst Toni Sacconaghi's guess that the price cut could increase iPhone demand as much as 50%, even with the presence of the 3G S at the top of the food chain."Every $100 you move down in consumer electronics brings in a lot more customers," [Gartenberg] said. "Ninety-nine dollars is a psychological price point, so that's a real barrier to move through. It becomes something people can afford - it becomes an affordable luxury.
Filed under: Retail, Deals, iPhone

Filed under: iTunes
The New York
Post is reporting that the record companies "might be on
the verge" of finally throwing in the towel on the fight for variable pricing in the iTMS. The
labels are reportedly pulling out all the stops, with some executives even telling the Post that they are considering
allowing their label's deal to simply run out so they could pull their catalog from the store. Holding the Command key (aka the Apple key) and pressing Tab will cycle through your open applications. It's easier to Cmd-Tab if you are Copy (Cmd-C) and Pasting (Cmd-V) to and from various applications.
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| 7 | Victor Agreda, Jr. | 17 | 7 |
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