Tag: Ace Metrix

'Designed by Apple' ads falling flat with viewers

The "Designed by Apple" ads that have been filling the airwaves (and print media) recently are apparently falling as flat with viewers as a Jony Ive UI. A Bloomberg article says that survey data from consulting firm Ace Metrix shows that the latest ad -- which has only been around since June 10 --...

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Celebrity iPhone ads score well with viewers

Apple's new iPhone 4S ads featuring Samuel L. Jackson and Zooey Deschanel appear to be resonating with TV viewers. Ace Metrix, a firm that does analytics for television and video advertisers, found that those two ads were the "most effective TV ads to break the week ending April 20" for mobile ...

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