Tag: Ace Metrix
The "Designed by Apple" ads that have been filling the airwaves (and print media) recently are apparently falling as flat with viewers as a Jony Ive UI. A Bloomberg article says that survey data from consulting firm Ace Metrix shows that the latest ad -- which has only been around since June 10 --...
Apple's new iPhone 4S ads featuring Samuel L. Jackson and Zooey Deschanel appear to be resonating with TV viewers. Ace Metrix, a firm that does analytics for television and video advertisers, found that those two ads were the "most effective TV ads to break the week ending April 20" for mobile...
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