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Tag: BrandZ

Apple still most valuable global brand

Every year, Millward Brown Optimor produces the BrandZ list, a listing of the 100 most valuable brands. As with last year, Apple is at the top of the list with a 2013 brand value of just over US$185 billion. Apple's brand value rose only 1 percent this year, but that number is still well over No....

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BrandZ global report puts Apple at #1 most valuable brand for the first time

Apple is the world's number one most valuable brand, according to BrandZ's sixth annual Top 100 Most Valuable Global Brands Ranking. Apple's rank jumped 84% from 2010 and knocked Google out of the #1 spot, a position the search company held for the past four years. Apple's brand valuation now...

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