Tag: BrandZ

Apple Fans To Battlestations: Google has toppled Apple in brand value

Well, I never thought I'd see the day, but according to Millward Brown's annual BrandZ report, Apple is now just the second most valuable brand on earth, with Google taking over the top spot. I have to say, I'm extremely disappointed in each and every one of you so-called Apple fans. How could y...

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Google bests Apple as world's most valuable brand

For the first time in three years, Google topped Apple on BrandZ's annual ranking of the top 100 most valuable global brands. Put together by MillwardBrown, this year's ranking gave Google a brand value of US$158 billion and Apple a brand value of $147 billion. Of course, the notion of what const...

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Apple still most valuable global brand

Every year, Millward Brown Optimor produces the BrandZ list, a listing of the 100 most valuable brands. As with last year, Apple is at the top of the list with a 2013 brand value of just over US$185 billion. Apple's brand value rose only 1 percent this year, but that number is still well over No....

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BrandZ global report puts Apple at #1 most valuable brand for the first time

Apple is the world's number one most valuable brand, according to BrandZ's sixth annual Top 100 Most Valuable Global Brands Ranking. Apple's rank jumped 84% from 2010 and knocked Google out of the #1 spot, a position the search company held for the past four years. Apple's brand valuation now s...

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