The sharks are swimming the waters around Macworld Expo. They must smell blood: first we hear that Apple may be headed to CES, and now iLounge has announced that they're sponsoring a "pavilion" at next year's Consumer Electronics Show in Las Vegas. I've never been, but you have to think that there have always been at least some iPod and iPhone-related displays at CES, even if most of the hoopla is a few states away at Macworld. But now CES is making its move, apparently. With Apple pulling out of Macworld for good (and that event focusing on the Mac), CES and iLounge may be looking to get in on some of the iPod and Apple action.

In fact, there's a FAQ for the event that says exactly that -- CEA heard that exhibitors were planning on skipping Macworld, and weren't sure about appearing at CES, so this pavilion is designed to pull exactly those people in.

Obviously all of these events are almost a full 12 months off, and anything can happen in between now and then. But CES and iLounge apparently aren't wasting any time trying to nab some iPod-related attention away from IDG's Macworld sans Apple.

There's a rumor at AppleInsider today which states that Apple may attend CES next year. In fact, they report that their sources close to Apple have called the move "...a done deal."

Why would Apple leave its own party to show up at one that is arguably Microsoft's? Here are a couple of guesses.

With the iPhone, iPod, AppleTV, Macs and OS X, Apple seems ready to reinforce its position as a consumer electronics company, and not "...that company that makes iMacs."

Also, consider the number of products that Microsoft has featured that never had a life off the stage. Here's Apple's chance to directly contrast such potential offerings with real products that are ready to ship.

Of course, this is all conjecture and one blogger's best guesses. We heard rumblings of this rumor last month and the consensus was a clear "No way." Honestly, I still believe that Apple will focus on smaller, Cupertino-based press events, and I'd be surprised if they showed up at CES. But what do I know? I still use a Newton.

After news of Apple's decision to pull out of Macworld, many tech writers are wondering if Apple isn't considering participation in the Consumer Electronics Show, typically held around the same time as Macworld, in Las Vegas.

Most seem to be asking vague questions about what would happen if Apple decided to attend. Even so, most of the pundit crowd seems to be leaning toward it probably won't happen, but it might. Maybe. Someday. Kind of. If it does happen, they'll claim they called it; If it doesn't they're still right.

As Apple produces more consumer electronics devices (like the iPhone, iPod, and Apple TV), BusinessWeek's Arik Hesseldahl sees a place for Apple at CES. "Could a new re-imagined Stevenote at CES in Las Vegas starting in 2010, become the de-facto headline event at CES and thus push Microsoft's presence out of the limelight? It certainly could."

"It probably won't happen, but it certainly could," he writes. The heat death of the universe probably won't happen tomorrow, too, but it certainly could.

Macworld has news out of CES that EA's mobile division president has good and bad news about the iPhone and gaming. The good news is that the iPhone is a terrific device -- but then again, you already knew that. But the bad news is that Apple's handling everything all wrong. By leaving out the actual distribution platform for gaming on the iPhone, Travis Boatman says that while Apple could be doing great things with games on the iPhone, they're actually hurting mobile gaming by delaying or refusing to turn the iPhone into a gaming platform.

I've said it before, and I'll say it again: Apple is sitting on a goldmine in terms of games on the iPhone (well, they're sitting on a lot of goldmines with the iPhone, but this is another). With multitouch, the tilt monitor, the microphone, the networking capabilities, and the camera, this is a device that Nintendo would dream about building (their DS has half the features and it's selling like it prints money). It's the greatest handheld gaming device ever made. And yet because Apple has been so stingy with the SDK, there's not one official native game on it.

Not to mention that the "distribution platform" Boatman is talking about is iTunes -- there's no better way to get your games sold and out there. Hopefully, we'll see progress on this as soon as MacWorld (and as late as February, when the iPhone SDK is set to be officially released). But Boatman is right: the iPhone begs to have some great gaming experiences on it, and Apple, so far, is just not opening the door.

Since the Mac Pros announced earlier today are using the "Harpertown" desktop version of the chip, it should be no surprise that Intel's Penryn family of processors are shipping and in use, as announced at CES yesterday. The full suite of chips includes 16 devices, including four for server use, seven desktop parts and five for mobile devices or laptops.

With premium laptop vendors Sony, Lenovo & Toshiba announcing products built around the new Core 2 Duo parts, it would be downright shocking if next week's Stevenote did not feature at least one Apple portable sporting the new and improved 45nm processors. With the desktop and server bumps out of the way a week ahead of time (and who can remember the last time that happened?) the way is clear for plenty of excitement a week from now.

This is yet another bonanza year of the iPod-docking-station compatible device if early reports from CES are to be believed. New docking solutions include jack-equipped cars, digital photo frames, iPod-compatible pacemakers, genetically modified cattle with horn-implanted docks, wearable dockware, iPod-compatible beer, and so forth. Or something like that. I got a little bored reading through today's press releases and may have embellished a bit.

Actually, the iPod-compatible news from CES this year is a bit on the slim side. After last year's Macworld-CES head-to-head grudge match, CES seems to have realized this year that it doesn't produce all that much in the way of interesting Apple-related news.

Since the iPhone's introduction in January, the requests and baiting rumors for a touch-screen iPod that looks and acts like an iPhone - sans the actual phone - have sounded from every corner of the web. The world is inarguably intrigued by this new UI Apple developed for their highly anticipated gadget, and many are waiting with bated breath and credit card in hand, believing the iPod will naturally gain these touchy-feely features any day now. The only problem is: there's no way in Cupertino that's going to happen. At least, not anytime soon.

Put yourself in Apple's shoes: you've just smashed one out of the park with the iPod. You spent a few years working on it, polishing it, developing generation after generation of updates that instantly make the previous version look old 'n busted. After a slow start, you eventually take the DMP (Digital Media Player) market by storm, beating out a few major companies at their own game. Six years and a ton of 3rd party accessories later, you are the king of this particular domain, with what appears to be nary a formidable challenger in sight.

Next: imagine that, after introducing the iPod and giving it that nudge it needed to skyrocket in popularity, you embark on another project, spending at least four and a half years developing a killer mobile phone + DMP + internet device the likes the world has never seen. A gadget so cool and anticipated that it is not only shaking up the mobile phone market, but it single-handedly drowns out the entirety of CES during the week of its introduction. A key factor here, oh reader who is momentarily in Apple's shoes, is that the mobile phone market currently speaks in the mouth-watering language of 'billions,' while Apple's iPod sales - impressive as they may be - are playing in the kiddie pool at 'millions.' Whether you want a mobile phone packed into your iPod or not, you can't ignore the fact that the mobile phone market makes iPod sales look like the Zune's on a good day.

As if Apple's spotlight isn't large enough lately, it appears they stole some of CES's 15 minutes with the announcement of the iPhone. Forbes is reporting that Yoshi Yamada, CEO of Panasonic, left CES on Tuesday and traveled 600 miles to see Steve Jobs' iPhone-unveiling keynote (perhaps he knew he was going to get his money's worth?). Even though CES is filled to the brim with gadgets and gizmos, Apple's fanatically-anticipated iPhone may have upstaged most of them: as Yahoo's Christopher Null told Forbes, "[It] is unfortunate that people are trying to get the word out about their products, and they're one-upped by Steve Jobs."

Maybe CES will have better luck in 2008; we hear the CEA and IDG finally stopped playing phone tag and agreed on separate weeks for their respective festivals.

Jerry Yang's appearance during the iPhone intro made several of us say "What are these new mobile services that he's talking about?" Turns out that Yahoo! oneSearch and Go for Mobile 2.0, discussed in the New York Times (reg req) today, were introed at CES on Monday. One item in the NYT article caught my eye, a quote from a Yahoo! exec:

"We view the mobile Internet today as entering an era where the PC-based Internet was in '96 or '97," said Steve Boom, Yahoo's senior vice president for broadband and mobile. "It is just on the cusp of taking off." C'mon... is that REALLY your name, "Steve Boom," or are you a Macworld keynote joke?

Go for Mobile is described on the Yahoo! corporate blog as "a swirling carousel of little widgets" that provide access to your Yahoo! contacts, local search, weather and other goodies pushed to your phone. The oneSearch module for "mobile-optimized search" is intended to give you a more intuitive, quick search for on-the-move use. You can download the beta from Yahoo! by pointing your mobile browser at http://get.go.yahoo.com/ today, or take the tour.

Yahoo! is serious about promoting these services; if you were at CES, you could have gotten free Coldstone ice cream from their booth. Yum.

In the first of what will probably be several moments of Macworld/CES friction, there are reports from Engadget, among other sources, of the latest Sling Media product: the SlingCatcher, a remote receiver for Slingbox streams that will work as a set top box for TVs. With wireless networking and an internal hard drive for storing hypothetical purchased content, this begins to sound very much like a preannounced product we've heard about.

It was too much to wish that everyone else would stay out of Apple's way while the iTV finished baking; perhaps the shadow of SlingCatcher and similar devices on the horizon caused the atypical WWDC "It's Showtime" preview of unreleased hardware. If you knew that the simplicity of the iPod/iTunes combo was on the way for your video streaming, would it be worth waiting for? Or would you go Sling instead?

Memorex has entered the fast paced world of iPod coverings. Announced at CES (where Engadget is spending many caffeine fueled hours trying to cover every single new product released), the 'Printable Wraps for iPod,' wins my CES iPod accessory award for lamest/most straightforward name of a product.

These things are just like the HP iPod tattoos in that they are stickers that you can print out designs on and slap onto your iPods (iPods with video, shuffles, 4G iPods, nanos, and minis versions are all available).

A pack of 10 will set you back $14 bucks, but it also comes with Memorex's exPressit label maker application that allows you to choose from 1500 preloaded backgrounds, or any background picture you might have.

[via Mobilemag]