CustomerSatisfaction Articles on TUAW - The Unofficial Apple Weblog

iPad customer satisfaction is (surprise!) quite high

by Steven Sande (Dec 24th, 2011)

Imagine my shock (not)! A new Software Usability Research Laboratory (SURL) study reported on The Loop shows that the iPad is keeping customers happy, with 83.65 percent of respondents saying that they were satisfied with the device. SURL asked respondents to rate the user-friendliness of the ...

Survey: Apple's lead in tech support satisfaction is slipping

by Kelly Hodgkins (Aug 2nd, 2011)

According to a survey [PDF] of over 4,000 customers, satisfaction with Apple's phone-based support is slipping, while other computer manufacturers like HP are gaining. Apple is still the undisputed leader with 58% of Apple customers saying they were "Very Satisfied" with their experience. Though ...

iPhone growth moving towards Android in US

by Steven Sande (Jul 18th, 2011)

Things are looking wonderful for Apple's iPhone these days, according to a study of US smartphone buyers by ChangeWave. The study results show that of Americans expecting to buy a smartphone in the next 90 days, 46 percent are planning to get an iPhone while only 32 percent are thinking about ...

Report: iPhone 4 owners report fewer dropped calls than iPhone 3GS

by Steven Sande (Aug 4th, 2010)

With all of the Antennagate hoopla since the release of the iPhone 4, you'd think that owners of the new phone are never able to complete a call normally. According to a recently published survey from ChangeWave Research, iPhone 4 owners are reporting fewer dropped calls than iPhone 3GS owners. ...

Apple's online store brought the Merry into the 2009 Christmas season

by Steven Sande (Jan 1st, 2010)

In some more bright, shiny, and happy Apple news for this first day of 2010, Computerworld is reporting that Apple's online store took top honors for customer satisfaction in terms of the holiday shopping experience at a computer or electronics manufacturer's site. The numbers from Michigan-based ...

Apple among Gen Y most trusted brands

by Dave Caolo (Apr 23rd, 2007)

Ok, Generation Y, which brands do you trust the most (for the record, "Generation Y" is comprised of people between the ages of 21-27)? Outlaw Consulting asked that question to a group they referred to as their "...most forward trendsetter* panelists" across several US cities, and Apple topped the ...