Experience Articles on TUAW - The Unofficial Apple Weblog

Starbucks launching augmented reality Cup Magic app for the holidays

by Mike Schramm (Nov 8th, 2011)

Starbucks is going to kick off the holiday season with a special app for iPhone and Android devices that will interact with art on holiday cups at the popular coffee shops around the world. You can see the app in action in the video below. As you can see, it's not really so functional as just a ...

TUAW's Daily App: Sticky

by Mike Schramm (Feb 28th, 2011)

I'll say this: Sticky is an original one. It's sort of a platforming game, though there are no real platforms involved. You play as a little orange blob named Sticky, tasked with saving the world from invading black blobs that slowly move from one side of your iPhone's screen to the other. ...

TUAW's Daily App: Hunters' Moon

by Mike Schramm (Jan 18th, 2011)

Hunters' Moon is more of an experience than anything. It's a very beautiful app in a lot of ways, and it does have some game elements, but really it's a chance to sit and enjoy a piece of software that evokes a mood and an atmosphere. It was more or less inspired by a talk given by Brandon Boyer at ...

Bad apps mar the experience, according to survey

by Mike Schramm (Nov 11th, 2010)

Here's an interesting reason why so many (around 9 percent, according to the most recent data) iPad and iPhone owners don't use apps as often as you might think: one bad experience usually ruins the whole setup for them. That's according to a new survey done by Harris Interactive, which found that ...

IndieCade 2010: Spirits preview

by Mike Schramm (Oct 13th, 2010)

This past weekend at IndieCade 2010 in Los Angeles, I bumped into our old buddy Steph Thirion. He's the creator of the great Eliss iPhone app and a title that he's still working on called Faraway, which despite still being in development, was actually chosen as an IndieCade finalist this year. He ...

IndieCade 2010: Superbrothers' Sword and Sworcery EP preview

by Mike Schramm (Oct 12th, 2010)

I first saw Superbrothers' Sword and Sworcery in person back at GDC earlier this year. This past weekend, developer Capy's Nathan Vella met up with me at the IndieCade festival in Culver City, California to show off the latest build of the game. It's much farther along in development these days. ...

Survey: 73% of iPhone users are fine with AT&T's service

by Mike Schramm (Jul 26th, 2010)

If you're the kind of person who loves quoting that ".5%" number given by Jobs at the press conference a few weeks ago as proof that AT&T's reception problems are overblown, you'll love this. A new survey released by Yankee Group says that 73% of iPhone users polled are actually "very satisfied" ...

TUAW's Daily App: Above

by Mike Schramm (Apr 27th, 2010)

Our tipsters have been raving about Above, which is sort of a cross between Doodle Jump and Canabalt. It appeared in the App Store a little while ago. Odds are, after that description, you probably went looking for it already. Just in case you're still here, though, I'll tell you that it does offer ...

iPad launch: Boston's Boylston Street store

by Dave Caolo (Apr 3rd, 2010)

The crystal-clear facade of Boston's Boylston Street Apple Store* beckoned and a slew of customers heeded the call this morning to greet the iPad. By the time I arrived at 8am, a line had formed down the street and around the corner -- a few hundred people at least. A second line for pre-order ...

iPad launch: Buying at the Walt Whitman Mall in Huntington Station, NY

by David Winograd (Apr 3rd, 2010)

I got to the Apple Store at Walt Whitman Mall at about 8:30 AM and the mall doors were open. There were already about 150 people waiting for their iPad, and the Apple Store folks had two lines set up: one for advance reservations and one for walk-ins. As a pre-order customer, I gave my name ...

First Look: CourseNotes for iPad

by Erica Sadun (Mar 31st, 2010)

CourseNotesApp developer Jon Klein was kind enough to send over this video of his upcoming iPad app. Aimed at students, this app not only simplifies iPad note taking, but helps keep those notes organized by time and subject. I showed this video around to a student-heavy group and the video received ...

Australian Broadcasting Corporation wants to be on the iPad

by Mike Schramm (Feb 19th, 2010)

ABC is making moves to bring their content to the iPad, but before you get all excited about seeing the Lost conclusion on Apple's tablet, let us point out that we're talking about the Australian Broadcasting Corporation, not the guys who write Jimmy Kimmel's checks. The down-under version has told ...

Apple shifts focus from sales to quality in China

by Mike Schramm (Jan 26th, 2010)

There was quite a bit of discussion from Apple yesterday about their sales in China (you can see that in our liveblog from yesterday afternoon), and AppleInsider points out that Apple is changing priorities over there, from straight up sales to brand quality. Tim Cook said yesterday that Apple ...

Apple scores high on customer experience index, iTunes not so much

by Mike Schramm (Jan 15th, 2010)

According to AppleInsider, Apple has scored higher than other PC companies on Forrester's new customer experience survey, but their main software app didn't fare quite as well. Apple came in at number 35 on the list, which places them way above PC competitors like HP, Compaq and Dell, though iTunes ...

Apple 'experts' coming to a store near you

by Mike Schramm (Jan 14th, 2010)

Along with the "Geniuses" and "Creatives" currently available at the Apple Store, there's a new type of employee that'll be wandering the store floors. Apple "Experts" are set to debut in about two weeks at retail locations around the country. The men and women selected as Experts will move up into ...