Flurry Articles on TUAW - The Unofficial Apple Weblog

App usage doesn't drop during Super Bowl -- except during halftime

by Mike Schramm (Feb 8th, 2012)

Mobile advertiser Flurry's latest report, on app usage during the Super Bowl, is fascinating for those of us who have been following the "second screen" phenomenon: The tendency of mobile device users to use their devices while also watching television or other media. Flurry notes that during last ...

Report: iOS and Android apps fighting for retention, not discovery

by Mike Schramm (Oct 31st, 2011)

The latest Flurry report has an interesting insight for app developers. Over the last few years, as apps have gained more and more attention and users, discovery has been one of the biggest issues developers face: Most devs spend a lot of their time post-release just trying to tell as many ...

Younger audiences play more freemium games, but 25-34 year-olds pay for them

by Mike Schramm (Sep 8th, 2011)

Flurry's latest post is yet another interesting read on freemium games on the App Store, specifically which age groups are playing them, and which age groups are paying for them. They've used consumer spending data across over 1.4 billion sessions, which means this information is as accurate as ...

Freemium items may make money for devs, but aren't kept by consumers

by Mike Schramm (Aug 17th, 2011)

The developers behind the iOS game Hungry Shark recently released some statistics showing just how powerful the freemium model (in which customers download an app or game for free, and then support it with in-app purchases) can be. While the game floundered as a paid app, it's gotten much more ...

Study: Average customer spends $14 in freemium games on iOS and Android

by Mike Schramm (Jul 25th, 2011)

This is pretty crazy news from mobile analytics firm Flurry: The average customer in a freemium game on iOS and Android spends $14 in any given transaction, according to their latest data. The same study already revealed that in-app purchases have overtaken standard purchases when it comes to ...

iPad 2, Verizon iPhone causing developer migration from Android platform

by Chris Rawson (Jul 15th, 2011)

Flurry Analytics regularly studies new project starts among its clients, and its numbers for Q2 2011 show a decline in Android's developer support compared to the previous quarter. New project starts on the Android platform declined from 36 percent to 28 percent, which Flurry notes is the ...

Mobile apps leaving the web behind in usage

by Mike Schramm (Jun 21st, 2011)

Mobile ad company Flurry has released a new analysis on its official blog stating that customers are making the transition lately from using the mobile web to spending more of their daily time in mobile apps. In the early days of smartphone prominence (and by "early days," we mean about three ...

Black Friday sees lots of new devices, record app downloads this year

by Mike Schramm (Nov 30th, 2010)

Flurry's analytics blog has a new post up about the bump that the App Store got last weekend. As I said in last week's talkcast, app developers have noticed that the holiday shopping season not only brings a slew of new iPod touches and iPhones into the mix (and this year, the iPad as well), but a ...

iOS social apps attracting more eyes than top TV shows

by Steven Sande (Oct 12th, 2010)

In the battle for viewer eyes, Apple appears to be making some huge strides. How huge? Well, ad group Flurry says that socially aware iOS apps now have a larger audience share than some of the top TV shows. Flurry estimated that 19 million iOS device owners are connecting for more than 22 ...

Flurry: In-app purchases generating lots more revenue per user

by Mike Schramm (Jul 16th, 2010)

Analytics firm Flurry has announced that in-app purchases are generating $14.66 per user per year in June of 2010, which is a few times larger than it has been in the past. Previously to 2010, the games tracked were generating only a few bucks per user per year, but in January the total jumped to ...

Flurry agrees to stop device data collection

by Mike Schramm (Jun 2nd, 2010)

Steve Jobs said a lot of interesting things on stage at the D8 conference last night (I'm surprised I haven't seen a t-shirt with "My sex life is pretty good" on it yet), but he did put one issue to rest. Third-party agencies like Flurry Analytics and others who use iPhone applications to track ...

Apple gains 19% share of portable gaming market, 5% of everything

by Mike Schramm (Mar 24th, 2010)

Flurry's got lots of new data this week -- earlier, we heard that 44% of apps coming to the iPad are going to be games, and now they're saying that Apple is making huge headway into the gaming market overall. According to the latest numbers, the iPhone OS has nabbed 15% of the mobile game market ...

Flurry data: 44% of apps tested on the iPad are games

by Mike Schramm (Mar 23rd, 2010)

Sunday night on the Talkcast, we pointed out that we didn't know exactly which developers were getting those test iPads to play with. However, we might know just which apps they're testing. According to Flurry Analytics, who have (somehow) been watching traffic from the iPhone OS 3.2, 44% of the ...

Flurry sees fifty devices that look like tablets

by Dave Caolo (Jan 25th, 2010)

Mobile analytics firm Flurry tracks usage of mobile apps and lo and behold, look at what popped up this week. There are 50 devices running iPhone OS 3.2 within the Apple Campus. Flurry also reports that they've been tracking 200 apps across 50 devices since October of last year, and that usage ...