HaloEffect Articles on TUAW - The Unofficial Apple Weblog

Switcher Profile: Apple's 'halo effect' claims former editor of Windows Magazine

by Chris Rawson (Jul 28th, 2011)

Cult of Mac writer Mike Elgan recently detailed the years-long process that convinced him to switch to the Mac. His story is fairly typical of many switchers: Once a die-hard PC evangelist, his first Apple product was the iPod, which he appreciated for its ease of use. The iPhone eventually ...

Mac usage surges amongst University of Virginia freshmen since 2004

by Sang Tang (Aug 5th, 2010)

According to the University of Virginia's Information Technology and Communication (ITC), which services the IT needs for most of the campus, 43 percent of first-year students at its residence halls during 2009 were using a Mac. The figure represents a continuation of a five-year trend that's ...