ITU Articles on TUAW - The Unofficial Apple Weblog

H.265 video gets ITU approval

by Kelly Hodgkins (Jan 28th, 2013)

Web and mobile video will soon get a boost thanks to H.265, a new video codec recently approved by the ITU. H.265, known as High Efficiency Video Coding (HEVC), will deliver high-resolution video with half the bit rate of its predecessor, H.264. More than 80 percent of web video is now encoded ...

iPad 4G branding strategy defended by Apple in Australia

by Kelly Hodgkins (Apr 20th, 2012)

In an ongoing battle in Australia over the use of 4G in the iPad name, Apple's now arguing that its naming convention adheres to the standard use of the term 4G. According to a report in The Australian, Apple claims, The descriptor '4G'... conveys to consumers in Australia that the iPad ...