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PriceDrop posts

Filed under: Odds and ends, iPhone, App Store

Dinner and a movie or... an iPhone?

It was inevitable. One day the iPhone was going to turn into an impulse purchase. In two short years we've gone from the iPhone as a serious $500 commitment to a grab no more expensive than dinner and a movie. The AT&T store now has a refurbished 8GB iPhone 3G for $79, with free two-day shipping, a $20 savings over the cost of a factory-new iPhone 3G. (You'll have to enter your zip code on that landing page to click through and see the refurbished unit's price.)

Of course, your dinner doesn't make you return every month for two years, for a total outlay well over $2000. However, most people now consider cell phone plans -- even their associated data plans -- to be as utilitarian as the electric bill. So scoring a small hand held computer with a phone function on a whim just seems... as benignly impulsive as going out to dinner and a movie.

Ahh, the good ol' days. When people stood in lines to spend $499 (or, in my case, $599) just for the chance, nay, privilege of owning one of these. And back then it didn't even have iFart applications on it.

Filed under: Retail, Apple

Apple Store down on a Sunday?


Well, that's unusual. Price drops? New gear? Regular maintenance? We'll know soon enough.

Back up now... no visible changes reported and the main difference appears to be an enhanced UI for the shopping cart screen. Before & after pics below (thanks Joachim).

Old cart UI:


New cart UI:



Thanks to everyone who sent this in.

Filed under: Analysis / Opinion, Apple, Deals, iPhone

Why did Apple drop the price?

I think there's no question by now what the biggest announcement yesterday was. The iPod Touch is cool, and the new CoverFlow interface will definitely make some music listeners happy this holiday, but since the end of the announcement, the biggest splash has come from the iPhone's price drop.

Why would Apple drop the price of something that was already hitting all the marks they expected to hit? The analysts have already started their breakdown, and if stock prices are any indication, it seems investors are sure Apple is worried (not about competitors obviously, but about expectations), and wants an extra boost. Of course, us Apple fans will disagree-- Apple really does want the iPhone to be "more affordable," and a lower price is icing on an already sweet cake. A lower price doesn't mean desperation-- it's Apple doing what Apple does: breaking the mold and making things better for consumers.

Except that if any other company dropped the price of a product after only a few months (ahem, Microsoft-- one of my Twitter buddies noted that no one raised hackles about the Zune's price drop), it'd be seen as a sign of big trouble. What's going on here? Is Apple just aiming to put more iPhones in consumers' hands? Are they worried about the iPhone's sales numbers? Or did they bring down the price just to make sure the iPhone was still competitive against the iPod Touch?

Filed under: Analysis / Opinion, Apple, iPhone

Nokia and Apple both target price drop searchers (Updated)



In among all of the furor about the big iPhone price drop yesterday, there is, of course, marketers trying to ply both sides. Nokia was first with the Google ad you see above, in the results page for "iphone price drop"-- they called out early adopters and tried to lure them to something called Mosh, apparently some kind of social network. I really doubt any iPhone users would join a Nokia social network, even if they were unhappy about the price drop, but nice try Nokia.

And then Apple came up with a little plan of their own. As you can see on the right, they wrote their own "late adopter" Google ad, cheering on folks who purposely waited for an iPhone price drop (like yours truly-- OK, it was so much on purpose as it was being cheap, but still).

Now, most of the tipsters who let us know about this (thanks everyone!) were pretty unhappy that Apple so clearly targeted folks who waited, but that whole $100 rebate thing probably eases the pain a little bit, eh? Can you really blame these marketers for seeing a clear demographic and driving for it?

UPDATE: Cory O'Brien emailed us and let us know that Apple didn't place this ad, he did. Read his whole story at his blog.

Filed under: Apple, iPhone

Apple on track to sell one millionth iPhone by end of September



I think this iPhone thing is going to catch on. Apple has stated, in a press release about the iPhone price drop, that they are on track for selling 1 million iPhones by the end of this month. This is not a shock as we knew they were selling well, but hopefully this means that pundits won't try and spin the price drop as a sign that the iPhone isn't doing well.

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