Filed under: Multimedia, Software, iTunes, Beta Beat
Beta Beat: BlackBerry Media Sync for OS X

BlackBerry Media Sync is designed to let you easily sync iTunes playlists (minus any DRM files) with your BlackBerry device. In August, PocketMac added a similar feature to its software, which is available for free from RIM's web site for all BlackBerry owners.
Basically, BlackBerry Media Sync will let you use your BlackBerry as an iPod shuffle (again, with the caveat that any iTunes DRM songs will not transfer to your BlackBerry). You can sync specific playlists or just have the free space automatically filled by your music collection.
There are some things you need to be aware of:
- If you have another BlackBerry syncing utility, like PocketMac or The Missing Sync installed, it will stop working after installing BlackBerry Media Sync. You will need to uninstall BlackBerry Media Sync and probably reinstall your other software to regain functionality.
- It is slow. At least in my tests, syncing using the BlackBerry Media Sync app was slower than just dragging an album/playlist over to the BlackBerry's Music folder in Finder.
- When you sync, it seems to re-transfer playlists all over again, even if they haven't changed.
Apple saw the iPhone's market share triple over the past year, capturing 12.9 percent of the worldwide smartphone market, according to a new Gartner analysis.
Apple shares were 
Thinking of making the switch? No, not Windows to Mac, Blackberry to iPhone! There's 
represented a total loss of market value approaching $2.2 billion dollars. Meanwhile, Apple's one-button bounce on the day was a stunning $6.1 billion.
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Here's another one from the grapevine:
Joining Microsoft in the 'we don't want to make a Mac version of this so let's just give someone else's away' school
of thought Research in Motion, the makers of Blackberry, will be offering PocketMac for Blackberry as a 
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