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VW posts

Filed under: Rumors, Steve Jobs

Apple and VW in talks over "iCar"?

by Mat Lu (RSS feed) on Aug 31st, 2007

You've got to love a story that starts: "It has been reported..." Nonetheless, leftlanenews has a report that Uncle Steve and Volkswagen CEO Martin Winterkorn "met earlier this month in California to discuss the possible joint-venture." Apparently there's been some market research that shows a market for an Apple upgraded automobile (no, really, people like Apple's electronic gadgets?). Nonetheless, I think this one is still in la-la rumor land, though maybe this lends some credence to that Apple GPS rumor we posted about in June. In any case this makes me feel even better about a white Apple sticker on my Jetta! So what do you think, are you ready to run out and buy a VW/Apple iCar?

Thanks to everyone who sent this in!

Tags: car, iCar, rumor, VW

Filed under: Internet Tools, Widget Watch

Widget Watch: Volkswagen creates Dashboard and Yahoo! widgets

by David Chartier (RSS feed) on Feb 13th, 2007


It's nice to see the widget train making its way across the land, and yesterday I noticed that Volkswagen of all companies has even hopped on board. The German car company has released a Rabbit Widget for both Dashboard and the Yahoo! Widgets Engine that lists free public events in over a dozen US cities.

The widget's design is obviously heavy on the revitalized Rabbit they seem to have replaced the Golf with; in fact, I can't find this widget anywhere else on VW's site besides the actual Rabbit page. On the right, the widget displays names of the events with small icons that help categorize said event (General Interest, Theatre, Music, etc.), and clicking on any event provides a brief description and links to more information.

At first a widget like this that helps promote a German car doesn't make much sense, but part of the Rabbit's marketing campaign is all about saving you money, so a free events widget then makes a bit more sense. Ultimately, it's a unique widget with a great design that's hocking quite a few events that some of you major city goers might not otherwise know about.

Tags: events, marketing, Rabbit, volkswagon, VW, widget, widgets

Filed under: Analysis / Opinion, iTS, iTunes

iTunes Users Prefer VW and Audi Over Other Car Brands

by Fabienne Serriere (RSS feed) on Jan 23rd, 2006

In keeping with our poll theme today, a Nielsen/NetRatings survey found that users of iTunes and the iTMS are more likely to buy VW's or Audi's. Maybe this shouldn't be much of a shock seeing as both of those brands are set up for iPod integration. My favorite quotable from the post about this poll on edmunds.com is:

While it may seem like a small market to corner, iTunes users are seen by many ad firms as one of the most desirable segments as they tend to be young, educated and flush with disposable income.

Why thank you! *blush* Oh wait a minute, that means they're going to market to me. I guess I'll just avoid those pesky commercials by getting my TV from the iTMS.

[also at the BBC NEWS thanks iFelix!]

Tags: audi, car, itunes, poll, vw

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