Apple's adding a big name to the executive suites in March. Xerox Executive Vice President and CFO Luca Maestri has been named as the new corporate controller of Apple. Maestri will continue to work at Xerox through February 28 to "help manage the financial leadership transition." Maestri has b...
If you missed Malcolm Gladwell's article, Creation Myth: Xerox PARC, Apple, and the Truth about Innovation, in the May 16 issue of The New Yorker, then you should tune into a recent episode of NPR's All Things Considered. In this seven-minute interview, Gladwell talks about Steve Jobs and his now ...
Xerox. Kleenex. iPod. What do they all have in common? They are all brand names that have come to define their category, at least that's what this article argues. Xerox and Kleenex certainly have transcended being a brand, but are people now calling all MP3 players iPods? It seems like the answer is...
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