Xerox Articles on TUAW - The Unofficial Apple Weblog

Apple taps Xerox's Luca Maestri as new corporate controller

by Steven Sande (Jan 11th, 2013)

Apple's adding a big name to the executive suites in March. Xerox Executive Vice President and CFO Luca Maestri has been named as the new corporate controller of Apple. Maestri will continue to work at Xerox through February 28 to "help manage the financial leadership transition." Maestri has ...

Malcom Gladwell discusses Steve Jobs with NPR

by Kelly Hodgkins (May 17th, 2011)

If you missed Malcolm Gladwell's article, Creation Myth: Xerox PARC, Apple, and the Truth about Innovation, in the May 16 issue of The New Yorker, then you should tune into a recent episode of NPR's All Things Considered. In this seven-minute interview, Gladwell talks about Steve Jobs and his now ...

Cheap laptop shade

by Scott McNulty (May 30th, 2006)

This laptop shade isn't going to win any beauty contests (though I bet it will garner so comments), but it is cheap and easy. So if you're worried about the MacBook's glossy screen worry not, as long as you have access to a cardboard box that is. [via Make] ...

iPod the Kleenex of MP3 players

by Scott McNulty (Mar 31st, 2006)

Xerox. Kleenex. iPod. What do they all have in common? They are all brand names that have come to define their category, at least that's what this article argues. Xerox and Kleenex certainly have transcended being a brand, but are people now calling all MP3 players iPods? It seems like the answer is ...