Ad Articles on TUAW - The Unofficial Apple Weblog

Steve Jobs inspires Best Buy's Super Bowl ad

by Kelly Hodgkins (Feb 1st, 2012)

Last year when Best Buy was planning its Super Bowl ad, the retailer's US marketing chief, Drew Panayiotou had a revelation. Instead of getting a music or movie star for the commercial, Panayiotou suggested the company focus on Silicon Valley innovators. According to Bloomberg, he was inspired by ...

Apple airs new Beatles-themed ad: Covers

by Michael Grothaus (Dec 12th, 2011)

Apple recently aired a new iTunes ad called "Covers." It's an animated compilation of The Beatles album covers set to the song "Magical Mystery Tour." The ad presumably is celebrating The Beatles one-year anniversary on iTunes. Last week Apple also released the free Yellow Submarine animated ...

Best Buy touts its Apple store within a store

by Kelly Hodgkins (Nov 28th, 2011)

Best Buy is an authorized Apple reseller, and it wants its customers to know that this holiday shopping season. The retailer's latest ad focuses on a customer who just discovered Best Buy sells all the hottest Apple gifts. The edgy commercial pits the customer who purchased all her gifts from ...

First iPhone 4S TV commercial features Siri

by Chris Rawson (Oct 20th, 2011)

The first iPhone 4S ad has aired on TV and very prominently features Siri, the voice-activated personal assistant exclusive to Apple's newest handset. The ad shows several people talking to their iPhones, asking questions, looking up directions, setting up reminders -- all in very natural ...

Looking back at Apple's 1984 ad

by Kelly Hodgkins (Sep 12th, 2011)

Ars Technica has an excellent interview with Steven Hayden, former creative lead at advertiser Chiat/Day and one of several people behind Apple's iconic 1984 ad. Hayden sheds some light on the behind the scenes negotiations that went into this advertisement. It's well known that Apple's board ...

Daily Update for Sept. 7, 2011

by Megan Lavey-Heaton (Sep 7th, 2011)

It's the TUAW Daily Update, your source for Apple news in a convenient audio format. You'll get all the top Apple stories of the day in three to five minutes, which is perfect for a quick review of what's happening in the Apple world. You can listen to today's Apple stories by clicking the ...

Daily Update for Sept. 1, 2011

by Megan Lavey-Heaton (Sep 1st, 2011)

Apple posts new iPad ad, "Learn"

by Kelly Hodgkins (Sep 1st, 2011)

Apple has released a new video in its iPad 2 ad campaign. The ad is called "Learn" and it, as expected, focuses on using the iPad as a learning tool. This particular usage is on the rise with educational institutions around the country providing iPads to students. Schools from Yale Medical ...

Millennial: Android beats iOS in ad impressions, Apple top manufacturer

by Kelly Hodgkins (Aug 12th, 2011)

Millennial Media is a mobile ad network that has tracked mobile ad impressions for the last few years. The company released its Q2 2010 statistics which is its 50th overall report. To commemorate this achievement, Millennial compared quarterly statistics with a look back at the mobile industry ...

New iPad ad: 'We'll Always'

by Chris Rawson (Jul 24th, 2011)

Apple has released a new iPad ad, "We'll Always," that demonstrates some of the iPad's many use cases and insists that the way we'll go about doing everyday tasks has been changed forever. We'll never stop sharing our memories. Or getting lost in a good book. We'll always cook dinner and ...

Apple edges out Nokia in European ad impressions

by Kelly Hodgkins (Jul 18th, 2011)

Apple may be slowly releasing the stranglehold Nokia has on the European market. According to ad network inMobi, the Q2 2011 results show Apple has edged out Nokia in terms of ad impressions. Both Apple and Nokia logged over 2 billion ad impressions in the quarter, but Apple snagged 90 million ...

New iPhone commercials feature FaceTime and AirPlay

by Michael Grothaus (Jul 10th, 2011)

Apple has aired two new iPhone commercials. The first features the capabilities of FaceTime on the iPhone. It shows users video chatting via FaceTime iPhone to iPhone, iPhone to MacBook Air, and iPhone to iPad. The second iPhone commercial showcases the iPhone's AirPlay features. The ...

Smartphones threaten TV advertising

by Kelly Hodgkins (May 27th, 2011)

Hollywood is afraid of online video streaming, but a recent study suggests their biggest threat is the smartphone. IPG Media Lab and YuMe looked at people's behaviors when they watched TV. They discovered participants had the TV on, but were not always actively engaged. About 94% of the study's ...

iPad 'If You Asked' TV ad aims for the heartstrings, fails to miss

by Michael Rose (May 3rd, 2011)

Granted, I am the sort of dude who will admit to occasionally choking up while watching a television ad (what? C'mon, the AT&T Berlin Wall ad was amazing), but even the most jaded adwatcher might have a moment of something-in-my-eye watching Apple's latest iPad ad, posted at the bottom of ...

Best Buy pulls ad that makes fun of iPad

by Michael Grothaus (Apr 7th, 2011)

Best Buy has quickly pulled an ad that mocked the iPad, according to SlashGear. The ad, which debuted on April 4, showed the ASUS Eee Pad Transformer tablet plus optional keyboard next to what appears to be an iPad duct taped to a keyboard. Considering the iPad 2 is in all likelihood going to ...