Ad Articles on TUAW - The Unofficial Apple Weblog

New iPhone ad focuses on wonder of photography

by Michael Rose (Apr 26th, 2013)

If you're old enough to remember the Polaroid SX-70, celebrating its 41st birthday this week, you may remember how it felt to instantly, miraculously see the images you captured appear right before your eyes with one of Polaroid's cameras. Now that we all have superpowered cameras in our ...

New iPad ad debuts at Oscars

by Megan Lavey-Heaton (Feb 25th, 2013)

The iPad and iPad mini donned their latest and most fashionable apps and made an Oscar appearance in the form on an ad on Sunday night. It's not the first time Apple has made an appearance at the Oscars. Apple's showings at the awards show stretch all the way back 2007, when the first Apple ...

Two new iPad ads hit the airwaves

by Michael Rose (Feb 18th, 2013)

The latest iPad ads appeared this evening, both on TV and on Apple's YouTube channel. Both new ads are embedded below. The ads feature a rapid text scroll, presumably listing the attributes of the magical and revolutionary tablets. Each "landing" word is then given life with quick demo ...

Apple rolls out new "All on iPad" ad

by Megan Lavey-Heaton (Aug 7th, 2012)

Apple has rolled out the latest in its TV ads highlighting everything you can do on an iPad, showing off the retina display. This comes out hours after the company was reported to have stopped its "Genius" ads that were shown in the opening days of the Olympics. The new ad features the ...

Siri celebrity ad series continues with Martin Scorsese

by Michael Rose (Jul 23rd, 2012)

You've seen Siri chat with Zooey Deschanel, Samuel L. Jackson and John Malkovich; now she's helping out a genuine New York film auteur in the latest commercial for the iPhone 4S. Martin Scorsese stars in this ad, and delivers his trademark rapid-fire patter from the back of a taxicab. ...

iPhone "buzz" gets a boost following celebrity ads

by Kelly Hodgkins (May 16th, 2012)

Love them or hate them, those new Siri ads starring Zooey Deschanel and Samuel L. Jackson are apparently effective, says a YouGov BrandIndex report. As noted by Fortune's Apple 2.0 blog, the celebrity Siri ads are creating buzz among 18-34 year old questioned in the survey. In just a few ...

T-Mobile targets iPhone, AT&T in new ad

by Mike Schramm (May 9th, 2012)

T-Mobile is really shaking up its ad strategy lately. First, their demure young lady in the cute dress became a leather-wearing biker chick (supposedly to show off how fast the company's new network is), and now they're targeting AT&T and the iPhone directly, in the new ad you can see ...

Tiesto tracks released inside Tap Tap music game

by Mike Schramm (Apr 19th, 2012)

Disney's always had kind of an identity complex with Tap Tap Revenge. The brand is one of the oldest on the App Store -- it was originally called Tap Tap Revolution, and was eventually picked up by Tapulous and turned into Tap Tap Revenge, a sort of DDR-style music game. Then, of course, ...

New iPhone ads air featuring Zooey Deschanel and Samuel L. Jackson

by Michael Grothaus (Apr 17th, 2012)

Last night saw the airing of two new ads for the iPhone 4S that featured celebrities Samuel L. Jackson and Zooey Deschanel. Both thirty-second spots showed the celebs using Siri in their home environment. Jackson used Apple's personal assistant software to help him plan a "date night" and cook ...

Steve Jobs inspires Best Buy's Super Bowl ad

by Kelly Hodgkins (Feb 1st, 2012)

Last year when Best Buy was planning its Super Bowl ad, the retailer's US marketing chief, Drew Panayiotou had a revelation. Instead of getting a music or movie star for the commercial, Panayiotou suggested the company focus on Silicon Valley innovators. According to Bloomberg, he was inspired by ...

Apple airs new Beatles-themed ad: Covers

by Michael Grothaus (Dec 12th, 2011)

Apple recently aired a new iTunes ad called "Covers." It's an animated compilation of The Beatles album covers set to the song "Magical Mystery Tour." The ad presumably is celebrating The Beatles one-year anniversary on iTunes. Last week Apple also released the free Yellow Submarine animated ...

Best Buy touts its Apple store within a store

by Kelly Hodgkins (Nov 28th, 2011)

Best Buy is an authorized Apple reseller, and it wants its customers to know that this holiday shopping season. The retailer's latest ad focuses on a customer who just discovered Best Buy sells all the hottest Apple gifts. The edgy commercial pits the customer who purchased all her gifts from ...

First iPhone 4S TV commercial features Siri

by Chris Rawson (Oct 20th, 2011)

The first iPhone 4S ad has aired on TV and very prominently features Siri, the voice-activated personal assistant exclusive to Apple's newest handset. The ad shows several people talking to their iPhones, asking questions, looking up directions, setting up reminders -- all in very natural ...

Looking back at Apple's 1984 ad

by Kelly Hodgkins (Sep 12th, 2011)

Ars Technica has an excellent interview with Steven Hayden, former creative lead at advertiser Chiat/Day and one of several people behind Apple's iconic 1984 ad. Hayden sheds some light on the behind the scenes negotiations that went into this advertisement. It's well known that Apple's board ...

Daily Update for Sept. 7, 2011

by Megan Lavey-Heaton (Sep 7th, 2011)

It's the TUAW Daily Update, your source for Apple news in a convenient audio format. You'll get all the top Apple stories of the day in three to five minutes, which is perfect for a quick review of what's happening in the Apple world. You can listen to today's Apple stories by clicking the ...