If there's one thing Apple wants you to know about the iPhone 3GS, it's that this is the device to get for mobile video. Witness the latest TV ad for the new phone, "Skateboard": it could hardly look easier to shoot, trim and email your clips from the neigborhood skate park.

The ad is airing now, and continues the feature-focused ad series for the 3GS that started with Copy & Paste and Voice Control. It's a shame they can't do ads for Tethering & MMS, or Cooking An Egg.

Side note: does it seem weird to anyone else that the "Itchy" ad features a compass app (Tommy Westerberg's Compass Go) that came out prior to the release of the 3GS?

Thanks Chris F.

Apple has posted two new videos on its main page. An iPhone Guided Tour introduces the iPhone 3G S model with all its new features. You'll see how to shoot a video and edit it on your iPhone, make calls and play songs using voice commands, get a preview of the 3.0 Spotlight feature in action, and of course check out that cool new compass.

You can also view the iPhone advertisement that was shown to the keynote participants today. Point your browser to the Ads Gallery page. The spy-influenced ad is presented on the front page of the gallery.

BrandIndex is reporting this week that Microsoft's "Laptop Hunter" and similar ads are changing consumer's perceived value of Windows machines. YouGov conducted a survey of 5,000 consumers to measure the "value score" of both Macs and Windows machines. The value score represents a customer's perception of "bang for the buck." We don't know exactly how that's measured by the survey.

What they found was a steady increase in Microsoft's score since the price-conscious ads began. Simultaneously, Apple's score has fallen.

You can argue the validity of the commercials' claims, but what's undeniable is that people shop on price. When John Q. Public decides to buy a computer, 9 times out of 10 his initial thought is, "What's this going to cost me?" Most shoppers aren't like you and me, concerned with statistics and performance. They want cheap. As someone who has bought hundreds of computers for two schools over 8 years, I know what I'm talking about.

While the ads may infuriate Mac nerds like us, they might persuade everyone else.

[Via Electronista]

Microsoft's latest advertising campaign, while more stimulating than the Seinfeld/Gates spots, has one goal and one goal only: sell PCs. Microsoft's endgame, it seems, is to persuade people into purchasing Windows-running PCs by leveraging the fact that Macs are more expensive than PCs.

I'm not going to get into this argument because a) it's been done before, and b) the answer always comes out with just a little bias. In my opinion, the hardware comes out costing the same (with negligible differences) no matter how you run the numbers. What I would rather discuss is how Microsoft is making its attack and what it is actually doing to help Apple.

During tonight's American Idol performances, people not only got to see their top-three performers in action, but also got a chance to view a three new Get a Mac ads. In the first one, Customer Care, PC tells his story of technical support to an Apple Genius while Mac looks on. There are two other ads: Elimination, and PC Choice Chat. All are funny and worth a watch.

You've probably seen all of the new Get a Mac ads we posted about on Sunday, and if you haven't yet, go ahead and watch them now. We'll wait. Just let us know when you're back, we'll be playing a little Zen Bound. Done? If you saw the Legal Copy ad, you know that's the one where as PC makes crazy and crazier statements about PC reliability, the screen fills up with unreadable legal copy. Unreadable, that is, if you're watching on a computer, and not so much if you're watching on a huge HDTV.

And so yes, MacJournals has actually retrieved and reprinted all of the text that appears in that ad. When Hodgman says "PCs are 100% trouble free," there is a long paragraph about how computers are targeted by spyware and malware, and how you have to install software drivers if you want to use any peripherals, how PC users should back up their systems, and how if they are not under warranty, they are not guaranteed a refund or replacement.

But wait a minute, says MDJ, don't those last few notes apply to Macs as well? Are Mac users able to avoid requiring backups, and is Apple trying to say that even after their warranties expire, they'll be giving out refunds and replacements (actually, they sometimes do that, though it's definitely not guaranteed)? Still, if the PC faithful wanted to nitpick -- and where exactly are the PC faithful these days, again? -- there's definitely plenty of nitpicking to do here. It seems like Apple needed to fill out the text for the joke of the ad, but it's too bad they couldn't just stick with PC problems (and there are plenty of those) rather than include some common computer issues in there as well.

[via Aulia Masna]

Tonight Apple released four new Get a Mac ads that feature the same, and ever so lovable, PC and Mac characters. In the first new ad, "Time Traveler," PC travels into the future to see if PCs still crash. In the ad called "Stacks," PC is shuffling through thousands of photos to find the one he is looking for; Mac then tells him about the facial recognition in iPhoto '09.

In "Legal Copy," PC starts telling how "easy to use" he is, but as he talks, his disclaimer copy appears at the bottom of the sceen. The final new ad, "Biohazard Suit," PC explains his biohazard suit as he tells Mac about all of the recent viruses going around for Windows.

While these ads are funny, you can't help but wonder if this is Apple's response to the recent "Laptop Hunters" Microsoft ads, although with the production schedules involved it's likely that the new Apple ads were already in the can or at least well underway when Lauren and her pals hit the screen. You can watch all of these new ads by going to the Get a Mac page on the Apple site, and we'll be talking about them on the talkcast in just a few minutes.

Thanks to everyone who sent this in!

Massively has a good look at an iPhone app that's a must-have for players of the space-based multiplayer EVE Online -- Capsuleer 2.0 isn't an actual client, but like the desktop app EVEMon, it allows you to monitor and track your EVE pilots from outside the game. It's also got skill queues built in (unlike other MMOs, EVE allows you to have your pilots level even while you're away from the game, so most of the strategy in leveling actually comes in choosing the next skill to work towards), a skill library, more pilot details, and even a mini-RSS feeder, incorporating a few popular blogs from around the EVE blogosphere.

The two developers of the app tell Massively that their biggest issues in developing the app were mostly by way of the limits CCP (the company behind EVE Online) places on what third-party apps can do with their info.. Most of the things they can't do are built into the game itself, and so it makes sense that a certain amount of functionality can't leave the game client (or else people might never log into the game). The app is currently free in the App Store right now, and the devs aim to keep it that way, but just recently added ads to the mix from the game's official magazine to cover server costs and bandwidth.

Finally, they say they're excited about the possibilities with iPhone 3.0 -- notifications are mentioned, and of course it would be cool to get a popup reminder every time a pilot is about to hit a skill. They're also working on a way to provide stats about the ingame Faction Warfare. Sounds cool -- EVE Tracker is still another possibility if you want to follow your EVE progress on the iPhone, but it looks like Capsuleer adds even more innovation to the mix.

We're at a new juncture in the course of iPhone development, I believe. Twitter has basically monopolized the "text exporting" function of your iPhone -- if you want to broadcast text from a mobile device, most of us do it through Twitter. But now, we're seeing a whole host of sites and services aiming to be the distributors for your richer media: photos, audio, even video (as well as the iPhone can handle it, anyway).

Radar is one such service, and they'd really like to handle any photos you want to send out into the world. But unlike a site such as Twitpic, they're not content with being just the repository. They want to host, share, and deliver. Whenever you want to mess around with pictures on your iPhone, whether that be taking them and sharing them, browsing your friends' pictures from Flickr, or looking at funny shots from CollegeHumor, Radar wants to be there.

They gave TUAW an early look at their new software, just released to the App Store, and we were duly impressed -- they've got hooks into a surprising number of places, and it's clear they've worked hard to make themselves fit somewhere into your photosharing flow. But is it worth it to have yet another site acting as a go-between for you and your photo content? Read on to find out.

Apple has released a new iPod touch ad featuring more applications from the App Store. Some of the feature applications include: Bugdom 2, Rolando, Nanosaur, and others. They continue with their slogan of "The Funnest iPod Ever."

You can watch the ad on their iPod touch gallery site. And if you like the song, it's Franz Ferdinand's "No You Girls" (click opens iTunes) song, which can be downloaded from the iTunes Store.

Update: As pointed out by Stevan below and also reported by Jordan Satok, there is now an App Store page featuring all the games shown in the ad, for easy purchasing.

Thanks for the tip, David!

Apple released two new Get a Mac ads, just in time for the holiday season. The two ads, entitled "I Can Do Anything," and "Tree Trimming," are animated, and very amusing.

In the I Can Do Anything ad [direct video link], PC shows off what he can do because he is animated. He then talks to a rabbit that is on its way to the Apple Store.

In the Tree Trimming ad [direct video link], Mac and PC are decorating a tree. When PC plugs in the tree, Mac discovers that the lights actually say... well, we don't want to spoil it (sorry!).

You can watch both of the ads by visiting the Get a Mac ad website.

Thanks to everyone who sent this in!

TBWA/Media Arts Lab created a spiffy new online ad for the iPod touch: it plays around with objects on the Yahoo! Games page as the ad plays. It's not unlike the Nintendo "Wario Land" YouTube video that has the same effect.

AdAge notes that Apple has been clever about creating media-rich online advertising, including the New York Times ads that interact with each other, even though they're in different units.

[Via Macenstein.]

The BBC reported today that a TV ad for the iPhone has been banned in the UK by the government's advertising standards watchdog group for being misleading.

The Advertising Standards Authority received 17 complaints about the ad above, which showed web pages, the Maps application, and mail attachments loading in fractions of a second. The group said that the ad "led viewers to believe that the device actually operated at or near the speeds shown," the BBC story read.

The ASA said after reviewing the complaints, "Because we understood that it did not, we concluded the ad was likely to mislead."

Apple argued that the claims in the spot were "relative rather than absolute in nature," comparing the 3G speeds to the speeds of the first-generation iPhone. Nevertheless, the ad cannot be run on UK airwaves again in its current form.

One of the complainants was a man named Roger Browning, who said in a post at The Guardian that he complained about the advertisement as retribution for a bad customer support experience he had with O2.

Apple has run afoul of the ASA before, with a claim in August that the iPhone could view "the whole Internet." Since the iPhone doesn't support Flash and Java, the agency decided the ads were misleading, and yanked them off-air.

[Via MacDailyNews.]

Another week, another Apple ad on TV -- a new entry in the series of iPhone commercials that have dropped the "This is how you enter the App Store" opening. Eagle-eyed readers have also noted that some of the new ads include a subtle "Sequence shortened" caption that reminds us things may go a bit slower in real life than they do on TV.

In this ad, Shazam was given the special treatment. Shazam [iTunes link] is an iPhone application that can tell you what song is playing on the radio (or other sound source) -- just hold your iPhone up to the speaker, and let Shazam do the rest.

Now that Apple has started centering the iPhone commercials around the applications on the App Store -- including ads featuring Urbanspoon, Loopt and MLB At Bat -- it's easier to get a sense of the range of possibilities on the device. You can view the new commercial by visiting the iPhone ad gallery page.

Which application would you like to see appear in an iPhone commercial? What's your favorite iPhone application so far? Be sure to let us know in the comments!

Thanks to everyone for the tips!

Continuing with their recent bashing of Vista, Apple has released yet another "Get a Mac" ad. In Bake Sale [direct video link], PC is selling bake goods to raise money in order to "fix Vista." Mac asks why, and PC goes on to explain that the marketing team decided to run an "expensive ad campaign instead of fixing Vista." Mac then offers to help out by buying a cupcake ... a 10 million dollar cupcake.

If there was any doubt about these ads being a response to the Microsoft ads, this one should definitely settle it. In our last post, we took a poll to see if anyone was tired of these Get a Mac ads -- currently 58.2% of the people that voted say they still like them.

You can watch this new ad by visiting the Apple website, or by using the link to the video file.

Thanks for the tip, Kevin!