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Samsung Galaxy Tab ad credits Apple for its popularity

by Kelly Hodgkins (Dec 15th, 2011)

Samsung's not letting its minor victory over Apple in Australia go unnoticed. The handset manufacturer mentions the Apple lawsuit in a recent advertisement promoting its Galaxy Tab tablet. In the headline, Samsung says the Galaxy Tab is "The Tablet Apple Tried to Stop". It's a bold move by ...

Looking back at Apple's 1984 ad

by Kelly Hodgkins (Sep 12th, 2011)

Ars Technica has an excellent interview with Steven Hayden, former creative lead at advertiser Chiat/Day and one of several people behind Apple's iconic 1984 ad. Hayden sheds some light on the behind the scenes negotiations that went into this advertisement. It's well known that Apple's board ...

iPhone augmented reality browser Junaio used to "block" billboards in NYC

by Kelly Hodgkins (Aug 1st, 2011)

PublicAdCampaign and The Heavy Projects worked together to include an ad-scrubbing feature in the augmented reality browser Junaio. This trial feature lets NYC residents replace outdoor advertisements in a handful of locations including Times Square with art from indie artists/activists. This ...

New iPhone commercials feature FaceTime and AirPlay

by Michael Grothaus (Jul 10th, 2011)

Apple has aired two new iPhone commercials. The first features the capabilities of FaceTime on the iPhone. It shows users video chatting via FaceTime iPhone to iPhone, iPhone to MacBook Air, and iPhone to iPad. The second iPhone commercial showcases the iPhone's AirPlay features. The ...

Apple airs new 'Retina' iPhone 4 commercial

by Michael Grothaus (Mar 26th, 2011)

Apple has released another commercial in the "If you don't have an iPhone" series of ads. This commercial, titled "Retina," shows off the Retina Display on the iPhone 4. The ad cycles through the Photos, iPod (movies), Maps, and Mail apps. The latest ad comes just one day afterApple released ...

New iPhone ad features Game Center

by Kelly Hodgkins (Mar 25th, 2011)

Apple released another "If you don't have an iPhone" advertisement that promotes Game Center on the iOS platform. The short, but sweet video introduces the iPhone as the smartphone with the largest number of games and a built-in social network for gaming. Introduced with iOS 4.0, Game Center ...

T-Mobile notes the "4" in iPhone 4 does not mean 4G

by Kelly Hodgkins (Feb 28th, 2011)

Nearly nine months after Apple's official announcement, T-Mobile finally points out to its customers that the "4" in iPhone 4 does not refer to 4G. T-Mobile's latest advertisement for its HSPA+ network takes a shot at both the Verizon and AT&T iPhone 4 with the two carriers illustrated as ...

AT&T highlights $49 iPhone 3GS in new TV ad

by Kelly Hodgkins (Feb 15th, 2011)

AT&T is wielding a new weapon in its fight against Verizon Wireless: the iPhone 3GS. In the carrier's latest advertisement, the almost 20-month old handset and its $49 price tag is dangled in front of customers as a cheap alternative to the iPhone 4. Price-wise, the iPhone 3GS lets customers ...

Angry Birds ties into Super Bowl ad with secret level hint

by Steven Sande (Feb 7th, 2011)

During the Super Bowl game last night, you may have seen an ad for a soon-to-be-released animated feature called Rio. Cleverly tied into that advertisement was a way to get access to a secret level in that special app installed on just about every iPhone, iPad, Mac and iPod touch in the universe: ...

AT&T strikes back at Verizon with voice/data ad

by Steven Sande (Feb 4th, 2011)

Verizon may have their iPhone 4 coming on line in a matter of days, but AT&T isn't taking the assault on their market lightly. A new AT&T ad titled "Answer" shows a man working late and receiving a call from his wife on his iPhone 4. As she reminds him that it's their anniversary, he surfs ...

New Apple iPhone ad brings AT&T and Verizon together

by Steven Sande (Jan 23rd, 2011)

Love, peace and harmony. That's what Apple seems to be pushing in the latest iPhone advertisement to hit the airwaves. The ad, titled "Two is Better than One," shows a pair of iPhones performing side-by-side synchronized app usage. The action is backed by that beautiful piece of waltz music used to ...

iAd highlighted in new Apple video

by Matt Tinsley (Nov 19th, 2010)

Apple has updated its iAd advertising site with a show-reel showcasing some of the early advertisement adopters. Of course the best of the best have been selected, and all of the campaigns featured look great. We've only seen a few here at TUAW, like the Nissan Leaf ad at pictured at right, but ...

New iPhone 4 ad touts battery life

by Dave Caolo (Nov 16th, 2010)

Apple has released another TV ad for the iPhone 4 in the U.S., this time bragging about its battery life. The ad begins by stating that the iPhone's lithium polymer battery lets users "work longer, play longer, laugh longer..." and so on while showing off features like email, gaming, video and so ...

Verizon iPad TV ad is out

by Dave Caolo (Nov 9th, 2010)

Last month Verizon Wireless stores began selling iPad/MiFi bundles. Now, the first television spot advertising that fact has debuted. It features a user in a small room with an iPad on his lap. He pulls a MiFi from his pocket, flicks it on and presto! The walls of the room disappear as "the world ...

Found footage: New ad declares that 'iPad is electric'

by Steven Sande (Nov 2nd, 2010)

A new iPad ad hit the TV screens of America last night. The new ad, "Electric," shows Apple's tablet as being "cinematic", "elementary", "academic", "full-size", "presenting", "bought", "sold", "fantasy", and finally "electric." For the first time in the history of these ads, the piano riff is ...