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Matt Groening's pre-Simpsons art for Apple

by Kelly Hodgkins (Mar 4th, 2013)

Matt Groening of The Simpsons fame worked on some offbeat illustrations for Apple in the late '80s. According to Linus Edwards of VintageZen, Groening has never publicly spoken about the ads, but images of the works are still floating around the internet. Edwards has compiled some of these ...

A New Year, a new iPhone 5 ad -- 'Dream'

by Steven Sande (Jan 1st, 2013)

A new iPhone 5 ad has just shown up on YouTube. "Dream," oddly enough, highlights the one feature of the iPhone 5 that wasn't working properly this morning -- Do Not Disturb. In this case, Do Not Disturb is being used to keep a nice dream going ... a dream in which the narrator is playing ...

Will Ferrell Apple Switch ads are a holiday-themed blast from the past

by Kelly Hodgkins (Dec 24th, 2012)

Remember these fun Christmas ads from Apple that featured Will Ferrell as S. Claus? It's hard to believe they are 10 years old (part of Apple's short-lived Switch campaign, which also launched early Internet celebrity Ellen Feiss). Grab a cup of peppermint-flavored coffee and take a walk down ...

"iMac touch" parody video is pretty cute

by Steven Sande (Nov 5th, 2012)

By now, just about everyone who's been watching TV or visited the Apple website lately has seen the iPad mini ad. It shows someone tapping out the counterpoint to Heart and Soul on an iPad, with another hand joining in on the melody on an iPad mini. It's clever and cute, and now someone has ...

EA: emerging ad trends in social games

by Kelly Hodgkins (Apr 6th, 2012)

Advertising is poised to take a bigger role in mobile gaming now that Electronic Arts has signed a multimillion dollar, year-long advertising campaign with Unilever, says a report in AllThingsD. Unilever is a multinational consumer goods company that owns such brands as Dove, Ben & Jerry's, ...

Samsung Galaxy Tab ad credits Apple for its popularity

by Kelly Hodgkins (Dec 15th, 2011)

Samsung's not letting its minor victory over Apple in Australia go unnoticed. The handset manufacturer mentions the Apple lawsuit in a recent advertisement promoting its Galaxy Tab tablet. In the headline, Samsung says the Galaxy Tab is "The Tablet Apple Tried to Stop". It's a bold move by ...

Looking back at Apple's 1984 ad

by Kelly Hodgkins (Sep 12th, 2011)

Ars Technica has an excellent interview with Steven Hayden, former creative lead at advertiser Chiat/Day and one of several people behind Apple's iconic 1984 ad. Hayden sheds some light on the behind the scenes negotiations that went into this advertisement. It's well known that Apple's board ...

iPhone augmented reality browser Junaio used to "block" billboards in NYC

by Kelly Hodgkins (Aug 1st, 2011)

PublicAdCampaign and The Heavy Projects worked together to include an ad-scrubbing feature in the augmented reality browser Junaio. This trial feature lets NYC residents replace outdoor advertisements in a handful of locations including Times Square with art from indie artists/activists. This ...

New iPhone commercials feature FaceTime and AirPlay

by Michael Grothaus (Jul 10th, 2011)

Apple has aired two new iPhone commercials. The first features the capabilities of FaceTime on the iPhone. It shows users video chatting via FaceTime iPhone to iPhone, iPhone to MacBook Air, and iPhone to iPad. The second iPhone commercial showcases the iPhone's AirPlay features. The ...

Apple airs new 'Retina' iPhone 4 commercial

by Michael Grothaus (Mar 26th, 2011)

Apple has released another commercial in the "If you don't have an iPhone" series of ads. This commercial, titled "Retina," shows off the Retina Display on the iPhone 4. The ad cycles through the Photos, iPod (movies), Maps, and Mail apps. The latest ad comes just one day afterApple released ...

New iPhone ad features Game Center

by Kelly Hodgkins (Mar 25th, 2011)

Apple released another "If you don't have an iPhone" advertisement that promotes Game Center on the iOS platform. The short, but sweet video introduces the iPhone as the smartphone with the largest number of games and a built-in social network for gaming. Introduced with iOS 4.0, Game Center ...

T-Mobile notes the "4" in iPhone 4 does not mean 4G

by Kelly Hodgkins (Feb 28th, 2011)

Nearly nine months after Apple's official announcement, T-Mobile finally points out to its customers that the "4" in iPhone 4 does not refer to 4G. T-Mobile's latest advertisement for its HSPA+ network takes a shot at both the Verizon and AT&T iPhone 4 with the two carriers illustrated as ...

AT&T highlights $49 iPhone 3GS in new TV ad

by Kelly Hodgkins (Feb 15th, 2011)

AT&T is wielding a new weapon in its fight against Verizon Wireless: the iPhone 3GS. In the carrier's latest advertisement, the almost 20-month old handset and its $49 price tag is dangled in front of customers as a cheap alternative to the iPhone 4. Price-wise, the iPhone 3GS lets customers ...

Angry Birds ties into Super Bowl ad with secret level hint

by Steven Sande (Feb 7th, 2011)

During the Super Bowl game last night, you may have seen an ad for a soon-to-be-released animated feature called Rio. Cleverly tied into that advertisement was a way to get access to a secret level in that special app installed on just about every iPhone, iPad, Mac and iPod touch in the universe: ...

AT&T strikes back at Verizon with voice/data ad

by Steven Sande (Feb 4th, 2011)

Verizon may have their iPhone 4 coming on line in a matter of days, but AT&T isn't taking the assault on their market lightly. A new AT&T ad titled "Answer" shows a man working late and receiving a call from his wife on his iPhone 4. As she reminds him that it's their anniversary, he surfs ...