Advertising Articles on TUAW - The Unofficial Apple Weblog

New Microsoft ad uses Siri to take more shots against the iPad

by Yoni Heisler (Jun 14th, 2013)

Microsoft may have released an iPhone-optimized version of Office Mobile today, but that doesn't mean the folks over at Redmond are all aboard the iOS bandwagon completely. In an ad released yesterday, Microsoft takes some more shots at the iPad by poking fun at the iPad's lack of a zoomable home ...

Apple's videos from WWDC 2013 keynote: 'Intention,' 'Our Signature'

by Steven Sande (Jun 11th, 2013)

Apple has made two of the videos from yesterday's WWDC 2013 keynote available on YouTube. The first is the video that launched the keynote event, titled "Intention." The new advertisement that began showing last night, touting Apple's signature "Designed by Apple in California," is also ...

Legendary ad man Lee Clow talks about Steve Jobs' love of branding and more

by Yoni Heisler (Jun 9th, 2013)

While speaking at the PTTOW! summit last May, legendary ad executive and TBWA Global Director and Chairman Lee Clow reminisced fondly about his 30-year journey "looking into the future" with Steve Jobs. He was 25 years old, when I met Steve. And he was already this passionate, intense. He and ...

Apple runs new iPhone ad, dubbed "Music Every Day"

by Yoni Heisler (May 24th, 2013)

Apple on Thursday evening began running a new iPhone 5 ad titled "Music Every Day." The ad shows iPhone users in a variety of environments using music on the iPhone for inspiration, fun, work and as a means to bond with friends. "Every day," the narration reads, "more people enjoy their music on ...

iAds gets full accreditation by the Media Ratings Council

by Michael Grothaus (May 23rd, 2013)

AdAge has an interesting article on the risks and challenges advertisers face when displaying ads on mobile devices. Besides the potential that users may never actually tap on your ad, there's also the risk that an advertiser's ads may not display correctly on various devices. If you're an ...

New Samsung Galaxy S4 commercial takes shots at the iPhone

by Yoni Heisler (May 5th, 2013)

When Apple announced the iPhone 5 this past Fall, marketing executives from Samsung were keeping tabs on the unveiling in real time, this according to a January profile of Samsung in Fortune magazine. They huddled around tables mounted with laptops and TV screens, carefully tracking each new ...

McDonald's releases McPlay app: 'Hey kids, this is advertising'

by Mike Schramm (May 1st, 2013)

McDonald's has awkwardly tried to enter the App Store marketplace with an app it calls "McPlay," available for free on the App Store right now. I wouldn't recommend a download (personally, I've boycotted the golden arches for almost a decade now), but it is fascinating to see the fast-food giant ...

Tumblr launches mobile ads for iOS, Android

by Steven Sande (Apr 22nd, 2013)

Love Tumblr? Well, reality just hit the service, which is under pressure to generate revenues. As a result, you'll start seeing ads (aka "sponsored posts") in your Tumblr stream in the iOS and Android apps starting today. The company started the sponsored posts about a year ago on the ...

iOS leads Android in mobile ad revenue

by John-Michael Bond (Apr 18th, 2013)

Mobile advertising platform Opera Mediaworks has released its State of Mobile Advertising report for Q1 2013 and it shows iOS ads generate more traffic than any other mobile platform, including Android. Opera collects data through its advertising subsidiaries, AdMarvel, Mobile Theory and 4th ...

No Comment: Cool iPhone dominoes animation

by Erica Sadun (Apr 17th, 2013)

We don't care that the falling phones are CG animated; we don't even care that they have a hypothetical NFC patch on the back. This is a great video that put a smile on our faces. We offer it to you as today's No Comment. It's done by the same studio that inadvertently fooled an NYC TV ...

Apple ad man Ken Segall takes issue with Apple's iPhone naming scheme

by Yoni Heisler (Apr 8th, 2013)

While serving as the creative lead of TBWA/Chiat Day, Ken Segall oversaw the creative direction of Apple's marketing efforts. Credited as the man who put the 'i' in iMac, Segall worked very closely with Steve Jobs and helped oversee a number of memorable Apple ad campaigns, including the ...

Ad exec Scott Trattner returns to the Apple fold at Media Arts Lab

by Mike Schramm (Mar 20th, 2013)

Most of the hiring talk today is about Adobe CTO Kevin Lynch joining up with Apple, but there's been another interesting job switch in the Apple-sphere recently. Ad exec Scott Trattner has returned to work for the Media Arts Lab ad agency, after a short stint working for the design firm 72 and ...

Apple debuts two new iPhone TV ads

by Kelly Hodgkins (Mar 12th, 2013)

Apple continues its app-centric advertisements with two new commercials that feature the iPhone 5. Earlier ads in this campaign were focused on the iPad, so this is a nice change that lets us see some intriguing iPhone apps. You can check out the commercials, "Discover" and "Brilliant," ...

Draw Something turns one under Zynga's banner, celebrates 100 million downloads

by Mike Schramm (Feb 19th, 2013)

It's hard to believe that it's only been one year since Draw Something debuted on the App Store. Few apps have run the full cycle of popularity faster than Draw Something, which started as a huge word-of-mouth release before being acquired by Zynga. A year later, many iOS gamers have Draw ...

eBay removing ads from its mobile apps in 2013

by Randy Nelson (Dec 19th, 2012)

While you're busy making your list of New Year's resolutions, eBay has gone ahead and made one of its own. The online auction site has decided to stop displaying advertisements within its mobile apps at some point in 2013, citing its own unhappiness with the experience users are having with ...