Advertising Articles on TUAW - The Unofficial Apple Weblog

Two new iPhone 4S ads highlight everyday Siri usage

by Chris Rawson (Feb 10th, 2012)

Apple has released two new iPhone 4S ads on its YouTube channel, "Rock God" and "Road Trip." If they haven't already started airing, they should be popping up as TV commercials soon. "Rock God" follows the adventures of a teenager who uses Siri to find a guitar, learn how to play chords (very cool ...

Apple enjoys free Super Bowl advertising courtesy of NY Giants

by Steven Sande (Feb 7th, 2012)

While some tech pundits are bemoaning Apple's lack of ads during the Super Bowl on Sunday (the company hasn't run an ad during the big game for years), The Street's Jim Cramer is taking another view and one that is much more rooted in reality. Apple didn't need to pay for expensive Super Bowl air ...

Samsung insults iPhone owners with Super Bowl ad touting oversized stylus phone

by Steven Sande (Feb 6th, 2012)

Samsung USA has been on the warpath against Apple fans lately with a series of ads that show bored, desperate people standing in line for Apple's next product while happy hipsters show off their Android-powered Sammy devices. During yesterday's Super Bowl, the company took the gloves off with a ...

Apple brings in former Adobe VP to help out iAd

by Mike Schramm (Jan 4th, 2012)

Apple's iAd service hasn't been as successful as the company hoped. While Apple has been able to keep iAd "premium" by keeping up ad costs and only bringing in high profile clients interested in putting out high quality advertisements, it hasn't actually made much money with the service, either ...

Apple changes approach to iAds

by Dave Caolo (Dec 13th, 2011)

Apple is reportedly altering the terms of its iAds mobile advertising service in an attempt to attract more customers. The Wall Street Journal (WSJ) reports that the price of entry has dropped (again) as Apple is becoming more flexible with the pricing structure in general and even wooing ...

"Crazy Ones" poster being sold for charity

by Mike Schramm (Dec 6th, 2011)

The "Crazy Ones" quote used in a few different places around Apple, including some icon Easter eggs and the famous commercials, has been turned into a typeface posted by Los Angeles advertising firm TBWA/Chiat/Day in order to raise funds for charity. You can see and buy the poster over at the ...

New iPad 2 ad: Love

by Steven Sande (Nov 21st, 2011)

A new iPad 2 ad is making the rounds on TV and YouTube now. The ad, "Love," shows various people -- a coach for a basketball team, a guitarist, a painter, a young man making a movie with iMovie and a young dinosaur fanatic -- enjoying their favorite pastimes with the help of an iPad 2. As ...

Adweek calls Jobs the 'greatest marketer of the age'

by Mike Schramm (Oct 13th, 2011)

AdWeek has written up a nice long retrospective on Steve Jobs and his work, and understandably, they're in awe of the man and what he's done with his company. Jobs wasn't just a genius in terms of building computers and crafting quality, he was also brilliant at making sure that he always set ...

Apple's mobile ad head Andy Miller leaves for Highland Capital

by Kelly Hodgkins (Aug 17th, 2011)

Andy Miller, Mobile Advertising VP and Former Quattro Wireless CEO, is reportedly leaving Apple to join Highland Capital. Highland Capital is a Boston venture capital firm that previously funded ad company Quattro Wireless. Quattro was scooped up by Apple in an early 2010 acquisition. The ad ...

Millennial: Android beats iOS in ad impressions, Apple top manufacturer

by Kelly Hodgkins (Aug 12th, 2011)

Millennial Media is a mobile ad network that has tracked mobile ad impressions for the last few years. The company released its Q2 2010 statistics which is its 50th overall report. To commemorate this achievement, Millennial compared quarterly statistics with a look back at the mobile industry ...

How the "iPad Head Girl" helmet was made

by Steven Sande (Aug 10th, 2011)

Last week an amazing video made the rounds, showing a model with a head made of...iPads. The video was made as a promotion for Hearst Corporation's new Cosmo For Guys iPad app (free, in-app subscription purchase), which debuted on August 1. Now a new video shows exactly how the iPad Head Girl ...

US map shows which states trend toward iOS versus Android

by Chris Rawson (Aug 6th, 2011)

A report from mobile advertising firm Jumptap has been compiled into a handy map that shows which US states trend toward Android or iOS usage. By measuring ad click stats from the 83 million users on its network, Jumptap determined the areas of the country where more ads were being clicked on ...

iPhone augmented reality browser Junaio used to "block" billboards in NYC

by Kelly Hodgkins (Aug 1st, 2011)

PublicAdCampaign and The Heavy Projects worked together to include an ad-scrubbing feature in the augmented reality browser Junaio. This trial feature lets NYC residents replace outdoor advertisements in a handful of locations including Times Square with art from indie artists/activists. This ...

iPhones and other gadgets get a charge from bus shelter ads

by Steven Sande (Jul 15th, 2011)

The next time you're waiting for that bus that is really, really late, there's no need to worry about your iPhone or iPad battery dying. Thanks to a creative ad company and the Vitaminwater brand, bus shelters in several American cities are being equipped with a USB port for charging. The ...

Apple cuts iAd buy-in fees

by Steven Sande (Jul 7th, 2011)

Since Apple announced the iAd mobile advertising service last year, the success of the service has been in question. Now Bloomberg is reporting that Apple is cutting rates for iAds by as much as 70% to attract marquee clients. As noted in today's post, Apple was initially charging clients US$1 ...