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Tag: advertising

Apple releases "Powerful" new iPhone 5s ad

Apple yesterday released a new iPhone 5s ad dubbed "Powerful." Set to the Pixies song "Gigantic", the ad shuffles through a variety of vignettes which showcase the myriad of interest ways consumers are using the iPhone 5s. The tagline appropriately reads, "You're more powerful than you...

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Apple pokes fun at Samsung in new Earth Day advertisement

With Earth Day upon us today, Apple this week has touted a number of its more environmentally friendly initiatives. First up was a fascinating piece from WIRED highlighting Apple's efforts to reduce their carbon footprint. This was accompanied by a complete revamp of Apple's environmental page, a...

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New emails highlight Phil Schiller's frustration with Apple's ad agency

Apple and Samsung's ongoing trial continues to provide all sorts of interesting tidbits of information. While we previously described how Apple exec Phil Schiller expressed concern over Samsung's anti-Apple advertising efforts, Business Insider earlier today unearthed an email string showing just...

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Apple/Samsung trial, day 1: Phil Schiller was extremely concerned with Samsung's advertising efforts

Day 1 of Apple and Samsung's second California trial is now in the books. On Tuesday, both Apple and Samsung presented their opening arguments, with both sides naturally presenting vastly different takes on the smartphone revolution. Apple of course contends that Samsung piggy-backed off of its...

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New Samsung ad pokes fun at the iPad, the Microsoft Surface, and Amazon's Kindle

Well, Samsung is up to its old tricks again, this time taking more potshots against Apple in a new ad for its Galaxy Pro series of tablets. An equal opportunity shot taker, there are also jabs made against the Microsoft Surface and Amazon's Kindle. All in all, I have to say that it's a pretty...

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Steve Jobs sobbed in the wake of Antennagate

In a recently discovered video on 99u, former Apple VP of Marketing Communications Allison Johnson details what it was like working in Apple's marketing department under the always watchful eye of Steve Jobs. Recalling her time at Apple, Johnson describes how there were two words within Apple's...

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1979 Apple II ad goes biblical [Photo]

While Apple has launched a number of iconic ad campaigns over the years, some of the company's early ads from the 1970s are a little questionable. As a case in point, I recently came across this biblically-themed 1979 ad for the Apple II. The ad below touts a contest which asks readers to answer...

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The TUAW Daily Update Podcast for March 14, 2014

It's the TUAW Daily Update, your source for Apple news in a convenient audio format. You'll get some the top Apple stories of the day in three to five minutes for a quick review of what's happening in the Apple world. You can listen to today's Apple stories by clicking the player at the top of...

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A history of Samsung advertising gone wrong

With a Samsung Galaxy Note 3 in hand at The Oscars, Bradley Cooper this past Sunday took what quickly became the most retweeted photo in Twitter history. But what was supposed to be yet another Samsung advertising coup turned into yet another Samsung advertising misstep. You see, the Wall Street...

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Even Apple's iPhone 5c advertising is ugly

Earlier this week I highlighted a number of possible theories explaining why the iPhone 5c hasn't sold as briskly as Apple may have initially hoped. One such explanation is that the phone's colors just didn't jibe with consumers. While this point is obviously debatable and subject to personal...

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New Samsung ads takes shots at the iPad Air and the iPhone

Samsung never misses an opportunity to take shots at all things Apple any chance it gets. While Samsung's ads can be pretty funny at times -- like their series of commercials poking fun at Apple fanboys blindly waiting in line for the latest Apple product -- not every ad is a homerun. Such is the...

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Ad agencies are sad that Apple cares about your privacy

Fears about online privacy have resonated worldwide in recent years. It's simple enough to understand; the amount of personal information we now share with businesses online is staggering. Once upon a time I watched my grandfather get into a near shouting match with a Blockbuster video that wanted...

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Apple posts 'Behind the Scenes' video for its '1.24.14' ad

Apple yesterday morning released a tribute video to the Mac that was shot entirely with iPhones. As we previously reported, the ad, dubbed "1.24.14," features vignettes showcasing how people across the globe are able to empower themselves with Apple products. On Monday evening, Apple uploaded a...

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Behind the scenes of Apple's "1984" ad

In a recent interview with Forbes, former Chiat/Day ad executive Steve Hayden relays a number of interesting nuggets regarding the creation of Apple's now iconic "1984" commercial. First, and what shouldn't come as much of a surprise, Steve Jobs was heavily involved in the overall tone and...

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The Apple Super Bowl commercial that flopped

Most people are likely familiar with Apple's famous "1984" ad, largely upheld as one of the best commercials of all time. But much more obscure is Apple's follow up commercial for the 1985 Super Bowl, an advert dubbed "Lemmings." Apple's "Lemmings" ad touted Macintosh Office, a product primed to...

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