Analytics Articles on TUAW - The Unofficial Apple Weblog

Apple.com world's 8th most popular website in new ComScore ranking

by Steven Sande (Mar 26th, 2013)

For 2012, Apple's website was ranked as the world's 11th most popular. However, that ranking did not take mobile access into account -- just desktop access. Now web analytics firm ComScore has added mobile visitors and viewers to their count, pushing Apple up to the No. 8 spot on the MMX ...

FlightPath from TestFlight features realtime analytics for developers

by Mike Schramm (Mar 21st, 2013)

TestFlight has long been known by developers as a very useful tool for testing iOS apps (even outside of Apple's distribution system), and for a while now there's also been a TestFlight SDK, which developers can insert into their app code to track various testers and their actions in the app. ...

Report: Customer retention is a major factor for the App Store

by Mike Schramm (Mar 13th, 2013)

Yes, the conclusion of this report might be a little obvious to anyone who's been following the App Store closely, but it's true: Flurry's latest writeup of App Store stats suggests that keeping users playing a game or using an app can be a major factor in that app's success. Flurry filed the ...

Analytics firm Applause launches the Applause Index

by Mike Schramm (Mar 7th, 2013)

I'm not sure how useful this idea is, but it is interesting, and we'll see how it all plays out. Applause is an analytics firm that purports to measure app quality and user satisfaction, by scanning the App Store for rankings, sales and reviews (there are a few other companies that do this ...

iPhone 5, other phones are consuming far more data than tablets

by Mike Wehner (Jan 14th, 2013)

While it might seem logical that, since tablets are better suited to web tasks than smartphones, data consumption would be skewed towards slates. But new data from Arieso suggests the opposite. According to the firm's lastest figures, smartphones including the iPhone 5 handily trumped tablets when ...

iOS and Android make for fastest tech adoption ever

by Mike Schramm (Aug 27th, 2012)

Mobile marketing and analytics firm Flurry has another great research post up, this time about the speed of adoption for both iOS and Android. This one goes a little far into comparing apples and oranges, so to speak, but it's still interesting. Flurry notes that both iOS and Android app usages ...

Roambi adds app publishing tool to analytics lineup

by Michael Rose (May 30th, 2012)

The iPad's ongoing march into the enterprise means that sales, presentation and analytics apps are perpetually hot on the App Store and in business deployment plans. The make-the-numbers-shiny analytics crowd has gravitated towards apps like MicroStrategy, QlikView and IBM's Cognos Mobile to ...

Study: Average customer spends $14 in freemium games on iOS and Android

by Mike Schramm (Jul 25th, 2011)

This is pretty crazy news from mobile analytics firm Flurry: The average customer in a freemium game on iOS and Android spends $14 in any given transaction, according to their latest data. The same study already revealed that in-app purchases have overtaken standard purchases when it comes to ...

Verizon iPhone 4 responsible for 32% of US iPhone 4 traffic

by Kelly Hodgkins (Jul 8th, 2011)

Data from mobile app analytics firm Localytics suggests the Verizon iPhone 4 now accounts for 32.3% of the U.S. iPhone market share. The CDMA version of the iPhone has been steadily climbing since launch, while the AT&T iPhone has apparently declined. Verizon confirmed during its Q2 ...

iPad grabs 1% of global browser share, 25% of US mobile browsing

by Kelly Hodgkins (Jul 4th, 2011)

Not surprisingly, recent statistics from New Applications, a web analytics firm, show that many people are using their iPad to browse the web. The iPad now accounts for 1% of the global web browser market and 2% in the US. This number has steadily increased since the original iPad debuted in ...

Millennial Media report has Apple with 56% of smartphone market, ad requests up big time

by Mike Schramm (Jul 15th, 2010)

Millennial Media has a new report (out this morning) that they sent along, and it's got some interesting research, based on their advertising network, about Apple and its place in the smartphone market. As you can see above, Apple's still got the majority base of OS users in the smartphone market; ...

Flurry agrees to stop device data collection

by Mike Schramm (Jun 2nd, 2010)

Steve Jobs said a lot of interesting things on stage at the D8 conference last night (I'm surprised I haven't seen a t-shirt with "My sex life is pretty good" on it yet), but he did put one issue to rest. Third-party agencies like Flurry Analytics and others who use iPhone applications to track ...

Apple gains 19% share of portable gaming market, 5% of everything

by Mike Schramm (Mar 24th, 2010)

Flurry's got lots of new data this week -- earlier, we heard that 44% of apps coming to the iPad are going to be games, and now they're saying that Apple is making huge headway into the gaming market overall. According to the latest numbers, the iPhone OS has nabbed 15% of the mobile game market ...

Mobclix beefs up metrics, iPhone devs make money

by Brett Terpstra (Mar 31st, 2009)

Mobclix has been providing an impressive amount of usage information to iPhone developers for only about six months now, but have already made it into the 2008 TechCrunch 50, won SeedCamp 2008, and been recognized as a leading provider of metrics and analytics reporting. According to Mobclix, 75% of ...

Widget Watch: Dashalytics 3.0

by David Chartier (Jul 22nd, 2007)

Google's Analytics service is a great (and free) tool for anyone who wants to track website visitor statistics. How many visits, who and where they're coming from, what OS and browser they're using, how long they stay - nearly the whole enchilada. To view your statistics in a place other than ...