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Tag: analytics

iPhone 6 launch makes app marketing more expensive than ever

The launch of a new iPhone and release of a fresh new version of iOS always boost App Store activity, and this year's iPhone 6 launch has not only pushed more users to the App Store, but also pushed the cost of acquiring a loyal customer on iOS to the highest point it's ever been. According to new...

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iPhone 6 beating out its bigger brother by a 6-to-1 margin

For the first time in the history of the iPhone, Apple launched two new sizes of its iconic handset this year, so which way the sales would swing was anyone's guess. The smaller -- and cheaper -- iPhone 6 was obviously going to beat out its bigger brother, the 6 Plus, but by how much? App analyt...

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Study claims 47% of app downloads come from search results, but I'm not so sure

How do you normally find new app to download? According to data from analytics firm TUNE, you're more likely to find new apps to download in the App Store search results than anywhere else, and the competition isn't even close. The percentage of people who claimed their most recently downloaded ap...

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Apple quietly buys BookLamp

Apple has confirmed a story that first appeared in TechCrunch this evening, saying Apple "buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans." BookLamp, sometimes referred to as 'Pandora for books', developed some exclusive algorithms that anal...

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Apple buys Twitter analytics firm Topsy for over $200 million

Apple already benefits greatly from social media hype surrounding its product reveals, and now the company is looking to get super serious about Twitter. The Wall Street Journal is reporting that Apple has bought up Topsy Labs Inc., a San Francisco-based social search and analytics firm. The purch...

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Daily Update for December 2, 2013

It's the TUAW Daily Update, your source for Apple news in a convenient audio format. You'll get all the top Apple stories of the day in three to five minutes for a quick review of what's happening in the Apple world. You can listen to today's Apple stories by clicking the inline player (requires Fl...

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Google Play tops App Store in downloads, but App Store still leads in revenues

In the second quarter of 2013 Google's Play Store bested the App Store in overall downloads by roughy 10%, according to new data released by analytics firm App Annie. This is in contrast to the company's Q1 2013 and Q4 2012 reports which both showed Apple leading in overall downloads. However, wh...

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Apple.com world's 8th most popular website in new ComScore ranking

For 2012, Apple's website was ranked as the world's 11th most popular. However, that ranking did not take mobile access into account -- just desktop access. Now web analytics firm ComScore has added mobile visitors and viewers to their count, pushing Apple up to the No. 8 spot on the MMX Multi-...

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FlightPath from TestFlight features realtime analytics for developers

TestFlight has long been known by developers as a very useful tool for testing iOS apps (even outside of Apple's distribution system), and for a while now there's also been a TestFlight SDK, which developers can insert into their app code to track various testers and their actions in the app. B...

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Report: Customer retention is a major factor for the App Store

Yes, the conclusion of this report might be a little obvious to anyone who's been following the App Store closely, but it's true: Flurry's latest writeup of App Store stats suggests that keeping users playing a game or using an app can be a major factor in that app's success. Flurry filed the a...

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Analytics firm Applause launches the Applause Index

I'm not sure how useful this idea is, but it is interesting, and we'll see how it all plays out. Applause is an analytics firm that purports to measure app quality and user satisfaction, by scanning the App Store for rankings, sales and reviews (there are a few other companies that do this alre...

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iPhone 5, other phones are consuming far more data than tablets

While it might seem logical that, since tablets are better suited to web tasks than smartphones, data consumption would be skewed towards slates. But new data from Arieso suggests the opposite. According to the firm's lastest figures, smartphones including the iPhone 5 handily trumped tablets when...

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iOS and Android make for fastest tech adoption ever

Mobile marketing and analytics firm Flurry has another great research post up, this time about the speed of adoption for both iOS and Android. This one goes a little far into comparing apples and oranges, so to speak, but it's still interesting. Flurry notes that both iOS and Android app usages...

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Roambi adds app publishing tool to analytics lineup

The iPad's ongoing march into the enterprise means that sales, presentation and analytics apps are perpetually hot on the App Store and in business deployment plans. The make-the-numbers-shiny analytics crowd has gravitated towards apps like MicroStrategy, QlikView and IBM's Cognos Mobile to he...

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Study: Average customer spends $14 in freemium games on iOS and Android

This is pretty crazy news from mobile analytics firm Flurry: The average customer in a freemium game on iOS and Android spends $14 in any given transaction, according to their latest data. The same study already revealed that in-app purchases have overtaken standard purchases when it comes to m...

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