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Tag: analytics

Apple buys Twitter analytics firm Topsy for over $200 million

Apple already benefits greatly from social media hype surrounding its product reveals, and now the company is looking to get super serious about Twitter. The Wall Street Journal is reporting that Apple has bought up Topsy Labs Inc., a San Francisco-based social search and analytics firm. The...

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Daily Update for December 2, 2013

It's the TUAW Daily Update, your source for Apple news in a convenient audio format. You'll get all the top Apple stories of the day in three to five minutes for a quick review of what's happening in the Apple world. You can listen to today's Apple stories by clicking the inline player (requires...

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Google Play tops App Store in downloads, but App Store still leads in revenues

In the second quarter of 2013 Google's Play Store bested the App Store in overall downloads by roughy 10%, according to new data released by analytics firm App Annie. This is in contrast to the company's Q1 2013 and Q4 2012 reports which both showed Apple leading in overall downloads. However,...

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Apple.com world's 8th most popular website in new ComScore ranking

For 2012, Apple's website was ranked as the world's 11th most popular. However, that ranking did not take mobile access into account -- just desktop access. Now web analytics firm ComScore has added mobile visitors and viewers to their count, pushing Apple up to the No. 8 spot on the MMX...

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FlightPath from TestFlight features realtime analytics for developers

TestFlight has long been known by developers as a very useful tool for testing iOS apps (even outside of Apple's distribution system), and for a while now there's also been a TestFlight SDK, which developers can insert into their app code to track various testers and their actions in the app....

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Report: Customer retention is a major factor for the App Store

Yes, the conclusion of this report might be a little obvious to anyone who's been following the App Store closely, but it's true: Flurry's latest writeup of App Store stats suggests that keeping users playing a game or using an app can be a major factor in that app's success. Flurry filed the...

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Analytics firm Applause launches the Applause Index

I'm not sure how useful this idea is, but it is interesting, and we'll see how it all plays out. Applause is an analytics firm that purports to measure app quality and user satisfaction, by scanning the App Store for rankings, sales and reviews (there are a few other companies that do this...

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iPhone 5, other phones are consuming far more data than tablets

While it might seem logical that, since tablets are better suited to web tasks than smartphones, data consumption would be skewed towards slates. But new data from Arieso suggests the opposite. According to the firm's lastest figures, smartphones including the iPhone 5 handily trumped tablets when...

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iOS and Android make for fastest tech adoption ever

Mobile marketing and analytics firm Flurry has another great research post up, this time about the speed of adoption for both iOS and Android. This one goes a little far into comparing apples and oranges, so to speak, but it's still interesting. Flurry notes that both iOS and Android app usages...

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Roambi adds app publishing tool to analytics lineup

The iPad's ongoing march into the enterprise means that sales, presentation and analytics apps are perpetually hot on the App Store and in business deployment plans. The make-the-numbers-shiny analytics crowd has gravitated towards apps like MicroStrategy, QlikView and IBM's Cognos Mobile to...

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Study: Average customer spends $14 in freemium games on iOS and Android

This is pretty crazy news from mobile analytics firm Flurry: The average customer in a freemium game on iOS and Android spends $14 in any given transaction, according to their latest data. The same study already revealed that in-app purchases have overtaken standard purchases when it comes to...

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Verizon iPhone 4 responsible for 32% of US iPhone 4 traffic

Data from mobile app analytics firm Localytics suggests the Verizon iPhone 4 now accounts for 32.3% of the U.S. iPhone market share. The CDMA version of the iPhone has been steadily climbing since launch, while the AT&T iPhone has apparently declined. Verizon confirmed during its Q2...

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iPad grabs 1% of global browser share, 25% of US mobile browsing

Not surprisingly, recent statistics from New Applications, a web analytics firm, show that many people are using their iPad to browse the web. The iPad now accounts for 1% of the global web browser market and 2% in the US. This number has steadily increased since the original iPad debuted in...

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Millennial Media report has Apple with 56% of smartphone market, ad requests up big time

Millennial Media has a new report (out this morning) that they sent along, and it's got some interesting research, based on their advertising network, about Apple and its place in the smartphone market. As you can see above, Apple's still got the majority base of OS users in the smartphone market;...

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Flurry agrees to stop device data collection

Steve Jobs said a lot of interesting things on stage at the D8 conference last night (I'm surprised I haven't seen a t-shirt with "My sex life is pretty good" on it yet), but he did put one issue to rest. Third-party agencies like Flurry Analytics and others who use iPhone applications to track...

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