Apple corporate Articles on TUAW - The Unofficial Apple Weblog

Former Xbox Live marketing exec may join Apple

by Kelly Hodgkins (Feb 2nd, 2012)

Apple conquered the smartphone and tablet market, and it may be turning its sights on the gaming market next. According to a report from MCV, Robin Burrowes, the Xbox Live marketing manager for EMEA, has left Microsoft to join Apple. Burrowes will supposedly take over marketing for the App Store ...

Chinese readers respond to story of Apple's Chinese suppliers

by Kelly Hodgkins (Jan 27th, 2012)

The financial world's eyes are on Apple this week after it announced record-breaking quarterly earnings. In the midst of all this commentary and congratulations, there was also a sobering article by New York Times reporters Charles Duhigg and David Barboza. Titled "In China, Human Costs Are Built ...

Apple increasing operations in Israel with Anobit, new research center

by Dave Caolo (Jan 25th, 2012)

Apple recently confirmed its purchase of Israeli-based flash memory firm Anobit, and today Israeli business newspaper Calcalist reports [Google translation, subscription required] Apple will open a research center in Haifa this February. Calcalist notes that the research center is not related to ...

Apple changes approach to iAds

by Dave Caolo (Dec 13th, 2011)

Apple is reportedly altering the terms of its iAds mobile advertising service in an attempt to attract more customers. The Wall Street Journal (WSJ) reports that the price of entry has dropped (again) as Apple is becoming more flexible with the pricing structure in general and even wooing ...

Apple recruiting engineers for Siri team

by Chris Rawson (Dec 7th, 2011)

Apple is hiring more engineers for the Siri team, with at least two postings open for iOS software engineers dedicated to the project. "You will primarily be responsible for implementing the content that appears within the conversational view. This is a broad-ranging task -- we take every ...

iPad production is just fine, says All Things D

by Michael Grothaus (Sep 27th, 2011)

Yesterday there was a small panic around the web when Bloomberg noted a report by Hong Kong-based J.P. Morgan analyst Gokul Hariharan who noted that Apple supposedly cut its fourth quarter orders for iPad components by 25%. Such a component cut could mean that iPad 2 sales were in ...

Apple pilots program to loan iPads to retail employees

by Dave Caolo (Sep 22nd, 2011)

CNET reports that Apple is trying out a new program to let retail employees "check out" an iPad for a week at a time. They're free to use the iPads and familiarize themselves with that device during the week. When the time is up, the unit is to be returned to the store's loaner stock. For ...

Apple launches charitable matching program for employees

by Dave Caolo (Sep 8th, 2011)

MacRumors has confirmed that Apple has instituted a program to match its employees' charitable donations, up to US$10,000 per year. It's restricted to full-time employees in the U.S. for now, but the company hopes to expand that. Tim Cook announced the initiative to Apple's employees earlier ...

Eddy Cue promoted to Senior VP of Internet Services

by Michael Grothaus (Sep 1st, 2011)

Apple has promoted its Vice President for Internet Services, Eddy Cue, to Senior Vice President for Internet Software and Services. The promotion represents the first reorganization of Apple's leadership under Tim Cook's command. Cook distributed an email earlier today, first obtained by ...

Antitrust investigation examining Apple-led Nortel patent purchase

by Dave Caolo (Jul 10th, 2011)

Antitrust officials are reportedly examining the recent consortium purchase of Nortel's patent portfolio. According to the Washington Post, the Feds are interested in determining how Google will be affected by the sale: "Federal antitrust enforcers are scrutinizing whether Google, often accused ...

Apple to create 350 jobs in Cork, Ireland

by Dave Caolo (Jun 30th, 2011)

There's good news for Cork, Ireland residents looking for work. The Irish Examiner is reporting that Apple intends to create 350 jobs in the city. Apple has reportedly leased the top two floors of a building on Cork's Half Moon Street (about 25,000 sq ft.), which was completed in 2009. This ...

Retail chief Ron Johnson leaves Apple for J.C. Penney

by Kelly Hodgkins (Jun 14th, 2011)

Apple's Senior Vice President of Retail Operations, Ron Johnson, is leaving to become President and eventually CEO of J.C. Penney. Johnson will assume this role November 1, 2011 and will join J.C. Penney's board of directors on August 1. Johnson joined Apple in 2000 from Target where he ...

Apple marketing VP Allison Johnson leaving the company

by Victor Agreda, Jr. (Mar 31st, 2011)

One of the brains behind Apple's ad campaigns, Allison Johnson, is leaving the company to start a new marketing firm with a former Facebook PR executive. According to John Paczkowski at AllThingsD, Johnson reported directly to Steve Jobs and managed Apple's ad campaigns, which were of course ...

Apple will announce Q1 2011 financials on January 18

by Dave Caolo (Jan 14th, 2011)

Apple has officially announced its intention to share Q1 2011 financial results on January 18 at 2:00 PM PST (5:00 PM EST). There will be a live audio stream available here. Apple also notes that the call will be made available for replay for 2 weeks. We'll have a live blog of the results, so be ...

Apple, Verizon negotiations from the inside

by Dave Caolo (Jan 12th, 2011)

Bloomberg has posted an interview with Verizon Communications Inc. President Lowell McAdam that explores a bit of the lengthy process that brought the iPhone to Verizon. The technical acrobatics took the most time, while "the commercial deal took us a day," McAdam said. The two companies ...