Tag: apple genius

Apple investigating MacBook Air WiFi issues

Apple is investigating potential MacBook Air WiFi issues, according to 9to5Mac. The website reports that Apple Store Geniuses were recently given the following directive: In the United States, Apple Geniuses and Advisors should capture MacBook Air (13-inch, Mid 2013) and MacBook Air (11-inch, Mi...

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How to be an Apple Genius: A look inside the manual

Gizmodo has gotten its hands on an Apple internal training manual for its retail Geniuses, and it's just as Apple-like as you'd expect it to be, complete with very structured, high level how-tos for creating and pushing the always unique Apple brand. It all makes sense, really: Apple is now the...

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Servicing MacBook Pro with Retina display requires special classes and test

It's no secret that the MacBook Pro with Retina display is a difficult machine to service. Now it turns out that Mac Geniuses and technicians at Apple-Authorized Service Providers need to take two special classes and pass an exam to be qualified to service the device. As noted in a post on 512 ...

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Nerd grudge match: Geek Squad vs. Apple Genius

You've seen the Geek Squad with their fancy Volkswagens, spiffy ties and shiny, orange buttons. You've also seen the Apple Geniuses walking around with their crisp T-shirts, swell ID badges and all that knowledge. They're both cool (for professional nerds), but who's happier? According to Glassdoor...

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The inside story on Apple Genius training

As we all well know, Apple tends to be a rather secretive company and this extends to their retail operation procedures, etc. Nonetheless, many of us have wondered what it takes to become an Apple Genius, those black-shirted folks manning the Apple Store's most distinctive feature. Well, Apple emplo...

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Apple "genius" speaks out

Popsyndicate has an article today detailing the "Confessions" of a Mac Genius, aka a guy who worked at an Apple Store doing tech support. The guy had quite a lot to say. Here are a few highlights: Make your support appointments in advance. "Get a clue. Make your Genius Bar appointment in advance...

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How Apple geniuses find out about new Apple products

I have been enjoying the 'Pure Genius' column over at Mac Geekery since they started running, and the most recent column is no exception. If you have ever wonder how much Apple Store employees know about upcoming products wonder no more (the answer is little to nothing). As always, misbehaving cust...

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