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Filed under: Analysis / Opinion, Apple, Apple History, Graphic Design

Rob Janoff and how he made the Apple logo

by Mike Schramm (RSS feed) on Mar 31st, 2009

ZLOK has re-posted an article (originally meant for the defunct Sync Magazine) about Rob Janoff, a designer who's credited with coming up with the iconic-as-they-come Apple logo. It's actually a really short piece, but he does talk pretty candidly about where he got the idea: by buying a bag of apples and slicing them up in different ways.

And the original design was just a single color Apple (which, of course, Apple has used versions of since), but Jobs thought the design should be more colorful, so the logo got its familiar colored bands. Janoff says he just threw the colors in where he thought they might fit, which makes sense -- they don't match up with the physical spectrum at all, they're just sort of in there.

Cool to see that something now so well known started off so simply. Janoff did the work for a design firm, and says that nowadays, he gets "not even a holiday card" for his invention. Apple does take their time recognizing inventors, though -- maybe the card's in the mail.

[via Cult of Mac]

Tags: apples, colors, design, designer, interview, logo, rainbow, rob-janoff, short, slices, steve-jobs

Filed under: Cult of Mac, Odds and ends, Flickr Find

The sun-stamped Apple doesn't fall far from the iTree

by Michael Rose (RSS feed) on Nov 22nd, 2008

Some forms of Apple fandom are quick and simple -- the button, the tote bag, the temporary tattoo (not to be confused with the more permanent variety). Some forms, however, require commitment and patience. I don't speak the predominant language over at useloos.com, but I can guess that the translated caption for this photo gallery might be "How do you like them apples?"

Update: Per Cult of Mac, It looks like the source for the tattooed apples is this Japanese site -- translations welcome.

Yes, one very patient apple tree owner applied icon stencils for the Apple & iPod logos to a treeful of apples, and then let the sunshine do the work. The results can be seen to the right and at the gallery -- a bushelful of neatly logofied fruit, ripe for the munching. Talk about living your brand.

Thanks Tim!

Tags: apples, flickr, fruit, funny, ipod, logo, photos

Filed under: Analysis / Opinion, iTS, Software, iTunes, Apple, iPhone, App Store

App Store on track to do a billion items by 2009

by Mike Schramm (RSS feed) on Sep 15th, 2008


You read that right -- it took the iTunes Store a few years, but as Roughly Drafted has calculated, Apple's App Store is on track, even if growth stops right now, to hit a billion apps served up by 2009. Obviously not all of those are paid apps, but by any count, that's a ton of applications dumped onto iPhones and iPod touches around the world.

That said, the App Store is far from perfect -- Apple's approval process has come under fire lately for a lack of transparency, among other issues, and of course the iTunes Store didn't have the benefit of most of its content being free. Of course the App Store is working to get apps on phones, but there are lots of kinks to be worked out, including just how "open" Apple is letting the store be, questions of quality over the software that does make it in, and just whether it's worth developers' time to deliver these applications anyway.

Just as the iFund guys noted, however, we're only in the first few steps of a marathon here. There's a long way to go, but already, in terms of an iPhone software distribution system, the App Store is a huge success.

[via Ars]

Tags: 1-billion, app-store, apple, apples, approval, apps, billion, ifund, iphone, ipod-touch, roughly-drafted

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