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Filed under: Analysis / Opinion, Odds and ends, iMac, Apple

iMac design vs. Audi

by Mike Schramm (RSS feed) on Aug 11th, 2007


We've already seen the iPhone's influence on the new iMac, but the Audi? A British ConceptCar site claims the aluminum and glass casing of the new iMac reminded them of another chrome, aluminum and glass design-- that of an Audi. As you can see in the picture above, the comparison kind of works. Kind of. I especially like the coloring on the windshield.

I really doubt the iMac's design was directly inspired by the car-- I don't see Apple designers sitting around a table while one of them looks out the window and is suddenly inspired by something he sees driving past. Rather, my guess is, as ConceptCar says, that they're both headed towards the same things: form mixed with function, and grace mixed with power.

But then again, who knows what inspired Apple to make that logo black? The iMac certainly costs about as much as my first car did.

Thanks, Christian!

Tags: audi, black, conceptcar, design, glass, imac, inspiration, metal, windshield

Filed under: Macworld, Rumors, One More Thing

iPhone photo leak? No, just a calculator that looks like an iPod.

by Michael Rose (RSS feed) on Jan 8th, 2007

Confirmed -- It isn't a phone.

Reader "Space Taker" pointed us to fourtitude.com's gallery of images from a recent Audi advertising shoot rife with Apple gear (iPod, MacBook Pro, Cinema Display) and noted an interesting object sitting in the desktop paper tray. With only 41 hours until showtime, why not indulge in some visual speculation? Not to mention, the Audi Q7 is niiiiiiice.

OK, it is white, and vaguely phone-shaped... to my eyes, it looks more like a programmable remote control than a Jonathan Ive-designed phone, but I may be jaded, skeptical and cranky. Perhaps it's a placeholder for the real iPhone and they'll just fix it in post.

Update 8:24 am ET: Thanks to sharp-eyed reader Brian, we have a leading candidate for the ID of the mystery bar: a Brookstone calculator, which just happens to come with the pen holder and calendar also visible in the full image. The design of the calculator appears strongly iPod-influenced, but a cellphone it ain't.

Thanks Space Taker and Brian!

Tags: audi, iphone, rumor

Filed under: Analysis / Opinion, iTS, iTunes

iTunes Users Prefer VW and Audi Over Other Car Brands

by Fabienne Serriere (RSS feed) on Jan 23rd, 2006

In keeping with our poll theme today, a Nielsen/NetRatings survey found that users of iTunes and the iTMS are more likely to buy VW's or Audi's. Maybe this shouldn't be much of a shock seeing as both of those brands are set up for iPod integration. My favorite quotable from the post about this poll on edmunds.com is:

While it may seem like a small market to corner, iTunes users are seen by many ad firms as one of the most desirable segments as they tend to be young, educated and flush with disposable income.

Why thank you! *blush* Oh wait a minute, that means they're going to market to me. I guess I'll just avoid those pesky commercials by getting my TV from the iTMS.

[also at the BBC NEWS thanks iFelix!]

Tags: audi, car, itunes, poll, vw

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