Audience Articles on TUAW - The Unofficial Apple Weblog

iPhone 4 noise cancellation chip demoed with comparison video

by Matt Tinsley (Jul 29th, 2011)

Last summer, when the folks at iFixit first did a tear down of the iPhone 4, one of the interesting tidbits they revealed was that the iPhone 4 has two mics (which is more than most other cell phones), and that it has a white-labelled (manufacturers details removed upon request from Apple) ...

Report: 40% of App Store game downloads are freemium

by Mike Schramm (May 3rd, 2011)

Xyologic is a company that analyzes mobile app sales and trends, and its latest report says that a full 40 percent of game downloads from Apple's App Store consist of freemium titles -- games that are free to download, but make money with ads or in-app purchases. Ngmoco made a big splash a ...

Pitchfork gets a custom iPod touch page-topper ad

by Mike Schramm (Dec 8th, 2010)

Apple has developed a custom ad for indie music review site Pitchfork. You can go over and see it right now in any WebKit-based browser (so Safari or Chrome) -- an iPod touch pops up in front of the menu bars, and everything gets swept away in the games being played. This ad is notable for a few ...

Steam releases Mac stats, share drops to 5%

by Mike Schramm (Aug 25th, 2010)

Steam has released its latest hardware survey results, and there's both good and bad news for us Mac gamers. The bad news first: Mac usage of the gaming service has apparently leveled off since the big debut a few months ago, and while the Mac share was originally around 8%, it appears the novelty ...

Archetype nets 160,000 players in first week, promises updates and features soon

by Mike Schramm (Jul 14th, 2010)

We posted about Archetype the other day -- it's an impressively solid multiplayer first-person shooter for the iPhone that brings some hardcore gameplay to Apple's touchscreen platform. And apparently there are a lot of hardcore players out there -- in just one week of release, Archetype has picked ...

iPhone users come in all ages but probably live near a big city

by Mike Schramm (Feb 27th, 2010)

The end of this week has brought a little flurry of information about the differences between iPhone and Android users. First up, Admob has released the results of a survey that says the iPhone is twice as popular as comparable smartphones in both young and old demographics. Unfortunately, we can ...

Four out of ten IT professionals would buy a tablet, but would you?

by Mike Schramm (Jan 25th, 2010)

Macworld is reporting that their partner Network World recently did a poll and came up with the figure of four out of ten Network World readers willing to buy a tablet on day one sight unseen. That's an interesting result (and it's not the only one seen along those lines), but I want to know what ...

Podcast audience growth

by Dave Caolo (Mar 1st, 2006)

Remember when podcasts were modest audio files created and distributed by a handful of enterprising geeks? My, how times have changed. I still find it odd when I'm listening to a show on NPR or watching ESPN and I hear the announcer say, "You can hear more on our podcast." It's surreal. ...

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