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Tag: beacons

Beacon marketing campaigns working well for retailers

The past year or so we've heard a lot about beacon marketing and in particular, Apple's iBeacon. Now comes word from a company with its own beacon marketing platform -- Swirl Networks -- about the first tangible proof that indoor, location-based short-range beacon marketing is actually effective...

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Snapchat adds text chat, video calling and other news for May 1, 2014

It's Thirsty Thursday, so let's look at the news. Snapchat has updated it's self-destructive service to include text chat and video chat. You can swipe to initiate a text chat with another user, and its history is wiped when your done. Similarly, video chats are just as temporary, and can be one-...

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