Everyone else has had just three choice Mac apps, but I'm going to claim four because two of my choices live in the Menu Bar, and are therefore very small. Only you and I need to keep count, though, eh?

Bean

This marvelous little rich text editor is an excellent tool for writing to word counts, something I have to do very often. Bean packs in a lot of great features, and the developer is responsive to feedback and suggestions.

Either TextMate or BBEdit

When I'm not writing to word counts, I'm usually using Markdown to write for the web. Until last week I'd been using TextMate for this, exclusively, for a couple of years. Now, with the release of BBEdit 9.0, I'm wavering between the two. Both are wonderful, and writing with Markdown just isn't the same without one of them to help me out.

I Love Stars

I'm one of those weirdos who likes to keep the Dock out of sight most of the time. I don't use it for launching or switching apps, and I don't use it to keep minimised windows in either. But there are some functions that I like to have in easy reach from anywhere, and that's why I'm a big fan of Menu Bar applications. That said, there's not a lot of Menu Bar to be had on a little MacBook screen, so I'm very picky about which ones get the honor of a place up there. I Love Stars earns a spot. It does nothing but let me assign ratings to songs, but in my opinion it does it very well and, most importantly, sits in the best place for doing it.

Jumpcut

Another one from the Menu Bar, and this time it's a clipboard history utility that saves my backside 27 times every week. At least. It only saves text, but that's fine for me because that's what matters most in my line of work. With Jumpcut running (and it's always running), I can merrily copy umpteen things from a dozen different places and be sure of pasting them easily, and in the correct places, in the text document I'm writing at the time (see Bean and BBMate raves above).

OK, that was five. Sorry.

Well, Merlin, you did ask.

Having listed some imaginary iPhone apps he'd like to see, Merlin Mann asked the world: "What's the iPhone app you crave?" Hmm, let me see now - I've got a little list.

• Avant Go: A fantastic portable newsagent, in which you could download whole chunks of your favourite magazine and newspaper web sites for offline reading. I used to read dozens of articles in Avant Go on my train commutes in and out of London, back in the days when I commuted. It was an absolutely essential app and I'm very much looking forward to it - or something similar - arriving on iPhone.
• Yojimbo or Notational Velocity for iPhone: See yesterday's rant. If this, or something like this, isn't right round the corner, I shall eat my router.
• TextMate or Bean: This is dependent on Apple opening up Bluetooth to other devices in a future software update. If I could use a full-size external keyboard to quickly write text, I'd want a decent editor to write it in.

What iPhone apps are you craving? Let us know in the comments.