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Filed under: Analysis / Opinion, iPhone, iPod touch

iPhone dominates Boingo airport access study

It's hard to believe that we're approaching the two-year anniversary of the original iPhone. I don't think it is hyperbole to say that the iPhone has completely transformed the mobile computing space. This is especially clear when evaluating mobile Wi-Fi usage data.

Today, Boingo Wireless released a data snapshot of mobile device access on its airport network of Wi-Fi hotspots. According to Boingo, airports are the number one venue for Wi-Fi access worldwide, so they make for a good data point when evaluating Wi-Fi usage.

For the past 24-months, Boingo has tracked its airport Wi-Fi data and the increase in mobile device uptake is astonishing. It's also driven almost entirely by the iPhone and the iPod touch.

Since May 2007, mobile device usage has gone from accounting for 0.1% of Boingo's airport Wi-Fi connections to 26.1%. In two years, the smartphone has gone from a non-entity to accounting for 1/4 of all of Boingo's connections.

Boingo has also tracked what type of devices associate with Boingo operated airport Wi-Fi hotspots. In 2007, the first year the iPhone was available, the iPhone only accounted for 1% of all mobile devices. Windows CE (Windows Mobile), was the leader in 2007, with 66% of mobile device connections. In 2008, the iPhone accounted for 51.7% of all mobile devices, with the iPod touch coming in second with 42.4%. For the first five months of 2009, the iPhone has taken an astounding 89.2% of all mobile devices accessing Boingo's airport hotspots. The iPod touch has dipped to 4.7%. I talked to Jeremy Pepper from Boingo PR and he said that they think the drop in the price of the iPhone is the reason iPod touch access figures have dipped, with the iPhone taking its place.

Although these figures are only from one Wi-Fi access source, the number of users that access Wi-Fi at the airport provides what I consider a good sample for data collection. In two years, not only has the mobile access space increased 261x, the iPhone OS accounts for nearly 94% of all mobile connections.

No wonder every other phone manufacturer is desperately trying to play catch-up!

Filed under: Wireless, iPhone, App Store, iPod touch

Boingo Mobile comes to the iPhone/iPod touch

Good news for travelers or anyone who is frequently on the go: Boingo has just released Boingo Mobile [iTunes link] for the iPhone and iPod touch. Boingo Mobile is actually a pretty handy service, especially for the frequent traveler. For $7.95 a month (5.95 EUR, 3.95 GBP), you get unlimited data and VOiP access to all Boingo Mobile hotspot locations throughout the world. This includes practically every major airport, US Starbucks and McDonalds locations and an insane number of hotels.

I use the Boingo Unlimited service when working away from home (it's about the same price as adding HotSpot access to my cell phone and I get access to more networks) and Boingo Mobile is a great compliment to the service.

I played with Boingo Mobile at Starbucks today and what really stood out was the login process. You only have to authenticate once per Wi-Fi provider. So if you are at Starbucks, which is provided by AT&T, you select your hotspot from within the iPhone or iPod touch, login with Boingo Mobile and you're online.

If you go to another Starbucks or another AT&T provided hotspot, you will be automatically connected and authenticated. Although there are many thousands of hotspots, most are powered by a handful of providers -- authenticating once makes the login process that much more seamless.

For iPhone owners who want to use VOiP but don't want to run the risk of inciting AT&T's contract police, consider trying Boingo Mobile's 30-day free trial. Boingo Mobile is a free app and is available from the App Store [link]; Boingo Mobile accounts are $7.95 a month US and are separate from Boingo Unlimited plans.

Filed under: Software, Wireless, Productivity, Airport, Reviews

GoBoingo! launches for Mac

Boingo Wireless, the global market leader in Wi-Fi hotspots, has just released a new version of its GoBoingo! client for Intel-based Macs running Tiger or Leopard (Powerbook users can use the client in Tiger). The GoBoingo! client makes it super easy to connect to any of the more than 100,000 Boingo partnered hotspots throughout the world. Boingo powers hotspots in bookstores, airports, hotels, retail stores and restaurants. They have access plans available in daily or monthly increments that provide unlimited access to all Boingo hotspots (in either North America or internationally).

The GoBoingo! client is cool because not only can it automatically connect you to a Boingo hotspot (meaning you don't have to go to the login page and enter in some really long username and password), but it also gives you access to tons of Boingo-partnered hotspots that would be otherwise be inaccessible from Boingo.com.

For instance, if you are at the airport and you buy a Boingo Connect Day pass (which is $7.95 for US & Canadian access, $9.99 for international access) and then later that day, go to a McDonald's with Wi-Fi, you don't have to pay a separate fee at McDonald's, because they have a roaming agreement with Boingo. Boingo has a romaing agreement with AT&T as well, meaning that you can soon use your Boingo account at Starbucks.

The client is designed to be lightweight (the download is less than 1 MB) and it runs in the background, only popping up when it detects a Boingo network. After you have entered your account information once, you just have to click "connect" to login. I tested the client out at a few places in my neighborhood today, one that I knew was a Boingo-powered hotspot (because it always brings me to the Boingo login screen) and two that were Boingo roaming-partners and I was able to connect to all three easily and without any excess typing (or even better, money).

The GoBoingo! client is available now.

Tip of the Day

Holding the Command key (aka the Apple key) and pressing Tab will cycle through your open applications. It's easier to Cmd-Tab if you are Copy (Cmd-C) and Pasting (Cmd-V) to and from various applications.


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