Bondi-blue Articles on TUAW - The Unofficial Apple Weblog

An interview with the man behind the name "iMac"

by Mike Schramm (Nov 5th, 2009)

This is a cool interview over at Cult of Mac -- you've heard of Steve Jobs of course, you know who Jonathan Ive is, you might have heard of Rob Janoff, but do you know Ken Segall's name? He's a former creative director from TBWA\Chiat\Day, and he has two claims to Apple fame: he worked on the "Think ...

Apple's 10 year comeback

by Mike Schramm (Oct 16th, 2007)

9rules' Apple blog has an interesting look at the last ten years of the company that makes the Mac. In 1997, everyone from Wired to BusinessWeek was proclaiming the death of Apple, rumoring that they'd get out of hardware completely, or that they'd merge with Sony or even Nintendo (those rumors are ...