Brain Articles on TUAW - The Unofficial Apple Weblog

Scientific study shows internet use changes human memory

by Chris Rawson (Jul 18th, 2011)

The internet has fundamentally affected the way people access and store information, and many people (myself included) have wondered if it's also changing the way our minds work. According to the New York Times, a recently published scientific paper shows that we are indeed changing the way we ...

BBC: Loving Apple looks like a religion to an MRI scan

by Michael Rose (May 17th, 2011)

Later today, BBC 3 will be airing Secrets of the Superbrands, a documentary about the relationship between consumers and the brands that shape our behavior, our desires and our lives. Series creator Alex Riley let slip an interesting tidbit in a preview post about the series: "The Bishop of ...

Is my iPhone making me dumber?

by Chris Rawson (May 12th, 2010)

I love my iPhone. It goes with me everywhere. Leaving my house without my iPhone would feel just as unnatural as leaving without my pants (although I'd probably get fewer stares). There are so many things my iPhone is able to do that it's become an indispensable part of my daily life... and ...