Brand Articles on TUAW - The Unofficial Apple Weblog

Apple jumps to 9th most valuable brand in the world

by Kelly Hodgkins (Jan 16th, 2012)

Apple is now the eighth most valuable brand in the world says a recent Bloomberg report that ranks the top 100 global brands. The brand rankings use five unnamed criteria and exclude privately-held companies. Brand value includes the name, logo, image, and other intangibles which identifies a ...

Apple, Oreo and Capri Sun top list of popular youth brands

by Mike Schramm (Oct 25th, 2011)

Harris Interactive put together a survey asking American youth from ages 8-24 what their favorite brands were, and Apple came out on top in the computer, tablet, and phone space. That's not too surprising, given how powerful Apple's marketing is (not to mention how great its products are), but ...

Study confirms: Some people are way too invested in their favorite brand

by Chris Rawson (Aug 17th, 2011)

Did you weep into your cornflakes over Antennagate last year? Me either, but a new study suggests that some people might have. According to Ars Technica, researchers at the University of Illinois discovered that attacks upon people's favorite brands can be perceived as attacks against their ...

BrandZ global report puts Apple at #1 most valuable brand for the first time

by Kelly Hodgkins (May 9th, 2011)

Apple is the world's number one most valuable brand, according to BrandZ's sixth annual Top 100 Most Valuable Global Brands Ranking. Apple's rank jumped 84% from 2010 and knocked Google out of the #1 spot, a position the search company held for the past four years. Apple's brand valuation now ...

Apple tops media impact rankings in Q2

by Victor Agreda, Jr. (Jul 23rd, 2010)

While we tend to hold Apple's feet to the fire on issues with their otherwise stellar products, the world at large sees a glossy coat of scratch-resistant awesome all over the Cupertino brand. According to General Sentiment (a media measurement firm somewhat obviously named), Apple was not only ...

Obvious: Apple fans who own Apple products can't wait to buy the iPad

by Mike Schramm (Mar 29th, 2010)

This is probably one for the obvious department, but we'll share it with you anyway. An NPD study released last week says that device awareness for the iPad is already very high (no duh), and that it's highest among 18-34 year old current Apple owners (double duh) with $100,000 or greater income. So ...

Tim Cook: Yes, we're a "mobile device company"

by Mike Schramm (Feb 24th, 2010)

I caught this back when Steve Jobs said it on stage at the event a few weeks ago, and I was surprised that more people hadn't yet. Jobs called Apple "the largest mobile device company in the world," and I had to do a double-take. Mobile device company? But don't you sell computers? Aren't you the ...

The Street: Features can't sway Apple customers' trust

by Chris Rawson (Jan 11th, 2010)

Jason Schwarz over at TheStreet has written an article analyzing Apple's current position in the marketplace and what Apple's competition needs to do in order to catch up. The article focuses mostly on Apple's iPhone/iPod + iTunes ecosystem, which isn't surprising. Though Mac sales bring in a ...

Apple as "the world's most feminine brand"?

by Mike Schramm (Jul 30th, 2009)

Fortune's Bridget Brennan has a bold statement: "Why doesn't Apple make remote controls? You ask: Why Apple? Because if any company could improve one of the world's most user-unfriendly electronic devices, it would be Apple. And then there's this: Apple just may be the world's most discreetly ...

Apple among Gen Y most trusted brands

by Dave Caolo (Apr 23rd, 2007)

Ok, Generation Y, which brands do you trust the most (for the record, "Generation Y" is comprised of people between the ages of 21-27)? Outlaw Consulting asked that question to a group they referred to as their "...most forward trendsetter* panelists" across several US cities, and Apple topped the ...

Apple Top Brand in the US, Second in the World

by Fabienne Serriere (Jan 23rd, 2006)

Brandchannel.com's annual popularity poll has Apple at number one for most popular brand in the US and Canada but dropping one place to second this year in the world to Google. Last year Apple was at the top for both US/Canada and World polls. Brandchannel which uh, brands itself, as a "brand ...

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