Branding Articles on TUAW - The Unofficial Apple Weblog

i think Apple is affecting children's grammar

by Michael Grothaus (Feb 17th, 2011)

I want to relate an interesting story my brother told me the other day about one fascinating -- and negative -- way Apple is affecting children in the classroom. My brother is a grade school teacher, and recently he's noticed an alarming trend in his students' grammar, specifically ...

Trend: Company-specific apps and ads

by Steven Sande (May 18th, 2009)

Imagine this scenario: you're watching the latest episode of "Mythbusters" on the Discovery Channel when an ad for Nationwide Insurance appears. Are they trying to sell you insurance? Of course, but they're also touting their new Nationwide Mobile (click opens iTunes) iPhone app, which Nationwide ...

Prototype MacBook Air found on eBay

by Mike Schramm (Nov 19th, 2008)

This is probably old news for most classic Mac collectors, but it's the first I've heard of it: a member of the forums at MacRumors.com bought a MacBook Air "as is" on eBay, and when it showed up, he got something even more valuable than the envelope-filler: a prototype version. As you can see ...

Fox releases X-Files branded iPods

by Mike Schramm (Aug 14th, 2008)

We know -- you've wanted an iPod for years, but you've always wanted one branded with your favorite TV show, and that 90210 version didn't cut it. Boy, is it your lucky day. Fox has released some "Limited Edition" X-Files iPod Classics and Nanos, ready for your purchase right now for only $329.00. ...

The real .mac opens up with new regulations

by Mike Schramm (Jun 27th, 2008)

ICANN, the ruling body for Internet domain naming, has voted to relax a few rules that will supposedly open up a whole slew of top-level domain names, multiple news sources are reporting. They haven't exactly said why they're doing this, only that it will "preserve the security, stability, and ...

Adobe's CS3 icon branding taken to the next level - the rest of your apps

by David Chartier (May 24th, 2007)

The new branding Adobe conceived for the new CS3 suite hasn't quite caught on with everyone just yet. Some say the icons are too bland and boring, while others like my friend John decided to take Adobe's 'periodic table of apps' concept to the next level. Via some icons found at sites like ...

New iMac and MacBook Pro (fortunately) void of Intel branding

by David Chartier (Jan 10th, 2006)

AdJab was the first to notice something we've all been worrying about since the day Jobs announced the switch to Intel chips: Intel branding on the new Macs, or more specifically: the lack therof. After checking the product sites for the new iMac and MacBook Pro and confirming with a couple of our ...

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