Brands Articles on TUAW - The Unofficial Apple Weblog

Babies go gaga for Apple? Not hardly

by Mike Schramm (Aug 16th, 2011)

Martin Lindstrom says he found something interesting while doing some research for an upcoming book about brands: He handed a BlackBerry phone to about 20 different babies, and then watched their reactions to it. Without exception, they all reached up to touch the screen of the phone, which ...

BBC: Loving Apple looks like a religion to an MRI scan

by Michael Rose (May 17th, 2011)

Later today, BBC 3 will be airing Secrets of the Superbrands, a documentary about the relationship between consumers and the brands that shape our behavior, our desires and our lives. Series creator Alex Riley let slip an interesting tidbit in a preview post about the series: "The Bishop of ...

iPhone, Apple, iPod in top 10 social brands of the year

by Mike Schramm (Jan 31st, 2009)

Put on your buzzword protectors, because here comes a whole hive: Vitrue, a company that "helps organizations leverage consumer-generated content" has released a list of the top 100 "social brands" for 2008, according to their "Social Media Index," which... meh, we give up. Basically, they have a ...

Apple #2 Brand Globally, #1 in the USA & Canada

by Mat Lu (Jan 27th, 2007)

Brandchannel.com just released the results of their latest world-wide survey of brands. The survey purports to measure how much "impact" a brand has on readers (which can, in principle be either good or bad). Mirroring the results from last year, leading the way globally was Google with Apple right ...

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