Campaign Articles on TUAW - The Unofficial Apple Weblog

Final Box.net iPad campaign video

by Mike Schramm (Nov 4th, 2010)

Box.net has released the final video covering their project to set up a company called D7 Consulting with 20 iPads to implement in their day-to-day business. It sounds like the whole thing has been a rousing success -- back when the project first kicked off, D7 said they wanted to use the iPad to ...

Apple maintains "Think Different" trademark

by Dave Caolo (Dec 9th, 2009)

When Steve Jobs returned to Apple in 1996, the public's perception of the company was grim. To make a long story short, Steve's plans for resurrection included changing that, and the "Think Different" campaign was among the first steps. There were television ads, print ads and slogans printed on ...

Samurai Puzzle Battle getting GotY edition

by Mike Schramm (Dec 1st, 2009)

I hadn't even thought about it, but sure enough, we're coming up on the end of the year, and there'll be quite a few iPhone titles in the running for best mobile game of the year. This certainly isn't the first year we've seen a nice crop of App Store picks coming out, but it's the best so far. One ...

10 years of thinking different

by Dave Caolo (Apr 9th, 2007)

When Apple's Think Different television campaign first aired in September of 1997, the company was in dire straights (or, as we call it, "The Sculley Years"). To make a long and well-known story short, Steve came back, the company launched the enormously popular "Think Different" campaign with ...

Apple inspiring 'non-PC' PCs

by David Chartier (Dec 2nd, 2006)

Sony is apparently trying to hitch a ride on Apple's bandwagon, at least in Australia so far, by attempting to remove the 'PC' moniker from their branding. On the VAIO C C Series product page for Sony Australia, Sony is not only using a "non-pc pc" slogan, but also a bizarre Flash movie directly ...

TDMW interviews DefectiveByDesign

by David Chartier (Aug 2nd, 2006)

Remember those crazy DefectiveByDesign kids in hazmat suites trying to give customers the 411 on DRM outside Apple Stores? TDMW (The Digital Music Weblog) snagged an interview with the DbD collective on the state of DRM, what their beef really is and where they believe things are headed. The group ...