It hasn't exactly been a secret that I (and several others at TUAW) have been big fans of ScreenFlow since its release. Up until yesterday, I didn't really think it had much serious competition in the professional screencasting field. That seems to have changed with the release of Camtasia for Mac. At the same $99US price tag as ScreenFlow, Camtasia is offering a very similar interface with some impressive capabilities.

Camtasia has long been considered a heavyweight in the PC world, and its Mac debut has been anxiously awaited. While it hasn't exactly reached feature-parity with the PC version, it's been quite a pleasure to try out. Some of the features it's lacking in comparison to its PC counterpart include region recording, narration-only recording and ScreenDraw. However, its capabilities in the area of direct media manipulation are quite well-developed. For a complete feature comparison, check the TechSmith website or grab the comparison PDF.

A quick run-through with a review copy convinced me that this is some serious competition for ScreenFlow. One of the coolest features I played with was the SmartFocus action, which can be applied to an entire clip or just a region in the editor. It automatically determines what the point of focus at any given time should be, and zooms that area. Additionally, you can highlight the foreground window, add text and shape callouts, and work with imported media. The only problem I noticed immediately was with changing colors of library elements (arrows, etc.). I haven't figured that out in my brief trial, and haven't had a chance to ask yet. I'm hoping that's not a missing feature, as it seems relatively important to me.

A complete array of QuickTime formats can be exported, and presets for YouTube, Screencast.com and iTunes are included. There's a default export which gave me a 10.5MB QuickTime file for a 47-second clip, at a 960x600 resolution. The "Advanced Export" option provides the opportunity to tweak settings and export to all the standard formats. There's some mismatch between the PC and Mac export capabilities, though, making cross-platform projects difficult (file format comparison).

Camtasia for Mac requires that all of your video cards be Quartz Extreme-enabled. If you run any USB->DVI hardware, be sure to disconnect it before you launch the application. Also, TechSmith warns against running Perian with Camtasia. I tried it and didn't have any problems -- but it was for a short record/export experiment and I'm guessing they have good reason for pointing out the potential conflict. I would probably heed that advice when working on a more important project. Camtasia for Mac is currently available at the Camtasia website as a free trial, and can be purchased for $99US, or a 5-pack for $495US.

If you're wavering on the edge of switching to the Mac as a consequence of the impending release of Windows 7, this may be news that will push you over that edge. In the Windows world, there's an extremely popular app for recording, editing, and publishing screencasts. That application is Camtasia Studio, and today developer TechSmith finally let the world know when the Mac version of Camtasia is going to see light.

Beginning August 25th, you'll be able to purchase Camtasia for Mac for only $99. TechSmith plans on keeping this introductory price until the end of 2009, after which the price will bounce up to $149.

Details of the Camtasia for Mac release are still extremely sketchy, but TechSmith promises to spill more beans about what the app will do over the next couple of weeks. You can sign up for email updates on the website, or follow the Visual Lounge Blog to get more info.

It'll be interesting to see how Camtasia for Mac fares against the existing screencasting champ, ScreenFlow, also available for US$99 and much more established in the Mac community. While we're waiting for Camtasia, why don't you tell us about your favorite screencasting application? Leave a comment below.

Two of my preferred Mac-friendly cloud services have now made the jump to actually accepting money from subscribers, which is a good thing (really, it is!). TUAW favorite Evernote has moved from private to public beta, and Techsmith video hosting site Screencast.com is now at 1.0 release status. Both services are now offering trial/free plans alongside their premium plans for paid subscribers.

The Screencast.com site is already integrated with the free Jing Project capture tool for Mac and the pro-level (and, at least for the moment, Windows-only) Camtasia Studio app; you can also upload screencasts that you create with almost any tool you like (including ADA multi-winner Screenflow) in a variety of formats for hosting on the service. Selecting which of your screencasts to share and which to password-protect is very easy, and the service automatically sets up RSS and iTunes feeds for the folders you choose to make public.The 60-day trial account includes 200 MB of storage and a 1GB transfer limit; paid plans start at $6.95 a month.

Evernote's private beta grew to include over 125,000 users (ahem), and the new public beta includes an option for a $5/month premium user plan that increases your monthly transfer quota/new note cap from 40 MB to 500 megabytes and gives you SSL for all data, priority access to the text-recognition queues and tier 1 customer support. Plus you get a snazzy t-shirt while supplies last (pink elephants on parade!). The web interface to Evernote has also gotten a facelift, with full drag-and-drop support and an improved clipper feature. Can't say yet if they've fixed the session timeout issue that ate a long note my wife was writing last night, but I surely hope so.

In a conversation a couple of weeks back, Evernote CEO Phil Libin shared some future directions for the product with us as well as a couple of tips from his personal use of Evernote.

First, what many are waiting for will be coming very soon: a native iPhone client for Evernote (shipping shortly after the App Store opens), including one-button publishing to Evernote and location tagging for every item you create from your phone, like a trail of breadcrumbs leading you back to that favorite restaurant or bargain spot. (Phil's tip: whenever he parks his car at the airport, he takes a picture of the parking spot and sends it to Evernote to help jog his jetlagged brain.)

Second, the upcoming platform-wide features for Evernote will soon include more granular controls on publishing and sharing, a revamped Windows client, Evernote for Blackberry, and audio notes. (Phil's tip: he uses Evernote notebooks to share collections of photos or screenshots, like this accidental poetry from CNN rundown.) Later this summer we should expect to see the first public release of the Evernote API, which will permit third-party devs to add features to the service (personally I'd love to have a business card postprocessor tool, which Libin sees as a good 3rd party opportunity).

Other future features are yet to be publicly disclosed, but Libin hinted that the image-processing power of Evernote's servers may be bent to teasing out specific features of photographs. Faces? Product barcodes? Geotagged landscapes? Can't wait to find out. Meanwhile, the free Mac version of Evernote (read Brett's original review here) is downloadable at evernote.com.

We've mentioned a few screen capture and screencasting apps here recently, but interest in finding new and shiny tools for the job still seems high. There are a couple of possibilities on the porting and development front that might excite the screencast community:

First, Jing Project developer TechSmith - long a dominant vendor for Windows screencasting tools - has indicated that further Mac development is in the cards: the Mac plans page says "...we are actively pursuing a Mac version of Camtasia Studio" and evaluating a release of SnagIt for the Mac. I've used Camtasia on the Windows side and I like it, which makes me optimistic for the Mac version's future. You can sign up for email updates at the TechSmith Mac page, or follow the feature request link if there's something you can't live without.

On the other side of the fence is Adobe's Captivate 3, a high-end screencasting and presentation tool for Windows that's aimed at instructional designers and training applications. While it's pricey, casual users can leverage it to create podcasts or 'casual learning' environments quickly and easily. There isn't an official roadmap for Captivate development on the Mac yet, but Adobe representatives were clear in a recent conference call on the product: if you want to see Captivate come to the Mac, let Adobe know via the company's feature request form.