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Filed under: Analysis / Opinion, Gaming, Hardware, Software, Odds and ends, Apple

New MacBook Pro benchmarked within Boot Camp


Finally, someone with more money that I have (I want a new MacBook Pro, but haven't yet convinced myself to shell out the dough to replace my old yet trusty G4 12" Powerbook) has put the new MBP and those shiny graphics chips to the test, and drummed up some real benchmarking numbers in Boot Camp. It turns out to be PC World, strangely enough. And the verdict? Well, it's not quite so great.

The good news is that the MacBook Pro is faster than ever, and graphics have significantly improved. And trust us, any improvement over the old chips is a step in the right direction.

The bad news is that in a practical situation (like playing the Crysis demo, which is actually about a year old at this point), a MacBook Pro in Boot Camp at the highest settings isn't actually playable, and the 15 fps you might squeeze out of it on a good day still can't compare to the 50 fps you can get out of even average video cards in a Windows PC. If the graphics are turned down, it's a different story -- we've seen a new MBP run games well in Boot Camp already, so it'll play, but Apple still has a ways to go to be competitive with brand new games.

But let's keep this all in perspective -- it's very good news when you compare the new MacBook Pros to the old ones. Apple is at least realizing that 3D performance needs an upgrade in their units. Maybe next time around they can bring some software updates into the mix as well, and we can start to see some real competition in high-end performance.

Filed under: iPhone

ARM holdings confirms iPhone chips

InformationWeek reports that Warren East, president and CEO of ARM Holdings, confirmed that the iPhone will use at least three ARM processors. The main CPU will reportedly be a PXA320.

So does this tell us anything new and important about the iPhone internals? Er, probably not much. But for those of you who enjoy these kinds of chip reveals, we seriously encourage you to go wild with the news.

Filed under: Apple Corporate

Samsung executive fixed pricing for chips in Apple computers

A Samsung executive will pay a quarter-million dollar fine and serve almost a year in prison after pleading guilty to memory chip price fixing. He violated the Sherman Antitrust Act when Samsung colluded with other companies to fix DRAM chip prices. Four other memory makers have been charged as well. The memory sales in question date back almost five years and were used in Apple, HP and Gateway computers.

Filed under: Hardware, Odds and ends

AMD CEO: AMD + Apple inevitable

During an Intel-bashing session at the Commonwealth Club in San Francisco, The CEO of AMD, Hector Ruiz, whined remarked that an AMD + Apple partnership is in their cards: "Knowing Apple, why would they want to be held hostage like everyone else has been?" Of course, Apple wasn't available to comment on whether Mac users could have AMD inside anytime soon.

While I try to manage my shackled ankles that this iMac imposes, I'll let you check out the full rundown of what Ruiz had to say at Bloomberg.

[via Engadget]

Filed under: Hardware, iPod Family, Hacks

Apple trying to keep iPod nano chip manufacturers a secret?


I should have noted this when we found iLounge's 2G iPod nano dissection gallery, but it seems that Apple has (strangely) opted to take a step towards keeping their new iPod chip manufacturer's identity under wraps (strange because we already knew Samsung won PortalPlayer's old contract). As iLounge notes about their gallery, you can see three chips stamped with Apple's logo, and absolutely none from PortalPlayer (which we were expecting). It is believed that Wolfson and Philips are the other two namelessly Apple-branded chips, though I have to admit I'm a bit perplexed as to why Apple went to all this trouble in the first place. I mean, their attention to detail is admirable, and their logo is cool and all - but how many nano owners do they expect will ever check under the hood?

Filed under: Hardware, Odds and ends, Interviews

Apple and Intel thinking differently together

Intel sounds excited about their relationship with Apple, as Deborah Conrad, vice president and director of Team Apple at Intel, spoke positively to a group of CNET editors yesterday about how things are going so far. Deborah was doubtful that an Intel chip would be powering the iPod anytime soon, but she mentioned the company was enthusiastic about the potential for their chips to show up in other future Apple gadgets. Thanks Deborah - I'm sure in the coming weeks the rumors sites will crank out all sorts of fantastic nonsense from that statement.

The article isn't very long, but you can check out some more bits from CNET's meeting with Intel's Team Apple here. My favorite quote from Deborah, however, reinforces one of the big fundamental reasons why everyone knew Intel was happy to take on a partnership with Apple: "It's nice to have a customer that pushes us on a technology front." I know there was a time when this relationship was one of the last things on any Apple fan's predictions list, but it's really starting to sound like these two companies are going to make a great couple.

Filed under: Hardware, Apple

iMacs cost $898 to make?

MacSlash has come across a report from analyst firm iSuppli that claims the materials used to build the latest Intel iMac cost Apple roughly $898. This includes an estimated price of $265/Intel Dual Core chip, which is based on prices from Intel's site that are $294/chip in orders of 1000. The estimate, however, does not include other elements such as the mouse, keyboard or advertising. I won't regurgitate the rest of the price breakdown though, so check it out for yourself.

While I'm no professional analyst, most of the pricing in that report sounds just a little bit high to me. I'm sure Apple is *probably* buying Dual Core chips in batches that are slightly larger than 1000, and $265/chip sounds nuts. Heck, a computer that costs $898 in mere parts (nevermind designing, building, advertising, shipping, etc) that sells for only $1299 sounds pretty nuts to me too, even for a company like Apple who could probably benefit from news like this hitting the streets.

Just in case this report is right, though: that is one expensive computer, and one heck of an expensive chip. Here's hoping this big transition is ultimately worth it.

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