Filed under: Analysis / Opinion, Cult of Mac, Odds and ends, Apple
Apple as "the world's most feminine brand"?
But what the heck, snakes be damned, let's open it up. Brennan says that women drive the economy, by influencing 80% of all purchases, and 61% of all consumer electronics products. And she says Apple is doing great, because in a market that's "dude-driven" (her words, obviously), they've brought elegance and style to their products. She says that Apple products don't need manuals, and that Apple's face-to-face customer service is excellent.
Which we mostly agree with (while even Apple fans have their issues with customer service, they do a relatively good job). But "feminine"? Do guys not like elegance and style in their products? Do they enjoy reading manuals, or using electronics that aren't user friendly? Apple is successful for these reasons, sure, but we don't quite see how that makes them "feminine." Brennan concludes by suggesting that "Apple's success [shows] when you make women happy, you make everybody happy." But we're pretty sure that, in Apple's case, it's actually the other way around.
![TUAW [Cafepress]](http://www.blogsmithmedia.com/www.tuaw.com/media/tuaw-cafepress-promo.png)
