Commercial Articles on TUAW - The Unofficial Apple Weblog

Steve Jobs inspires Best Buy's Super Bowl ad

by Kelly Hodgkins (Feb 1st, 2012)

Last year when Best Buy was planning its Super Bowl ad, the retailer's US marketing chief, Drew Panayiotou had a revelation. Instead of getting a music or movie star for the commercial, Panayiotou suggested the company focus on Silicon Valley innovators. According to Bloomberg, he was inspired by ...

Best Buy touts its Apple store within a store

by Kelly Hodgkins (Nov 28th, 2011)

Best Buy is an authorized Apple reseller, and it wants its customers to know that this holiday shopping season. The retailer's latest ad focuses on a customer who just discovered Best Buy sells all the hottest Apple gifts. The edgy commercial pits the customer who purchased all her gifts from ...

Apple releases "Share the Fun" iPod touch ad

by Kelly Hodgkins (Nov 28th, 2011)

Apple released a new commercial that debuted right before the Thanksgiving holiday break. The ad showcases the iPod touch and all the fun you can have when you share photos, messages and more with your iPod-owning friends. It's obviously targeting younger people who don't have an iPhone and ...

Apple launches three new iPhone 4S ads

by Chris Rawson (Oct 30th, 2011)

Apple has kicked its iPhone 4S ad campaign into high gear with three new commercials featuring Siri, the new 8 megapixel camera, and integration with iCloud. All three ads are available on Apple's official YouTube channel, and they're also embedded below for your viewing pleasure. The new ...

First iPhone 4S TV commercial features Siri

by Chris Rawson (Oct 20th, 2011)

The first iPhone 4S ad has aired on TV and very prominently features Siri, the voice-activated personal assistant exclusive to Apple's newest handset. The ad shows several people talking to their iPhones, asking questions, looking up directions, setting up reminders -- all in very natural ...

Apple posts new iPad ad, "Learn"

by Kelly Hodgkins (Sep 1st, 2011)

Apple has released a new video in its iPad 2 ad campaign. The ad is called "Learn" and it, as expected, focuses on using the iPad as a learning tool. This particular usage is on the rise with educational institutions around the country providing iPads to students. Schools from Yale Medical ...

New iPad ad: 'We'll Always'

by Chris Rawson (Jul 24th, 2011)

Apple has released a new iPad ad, "We'll Always," that demonstrates some of the iPad's many use cases and insists that the way we'll go about doing everyday tasks has been changed forever. We'll never stop sharing our memories. Or getting lost in a good book. We'll always cook dinner and ...

New iPhone commercials feature FaceTime and AirPlay

by Michael Grothaus (Jul 10th, 2011)

Apple has aired two new iPhone commercials. The first features the capabilities of FaceTime on the iPhone. It shows users video chatting via FaceTime iPhone to iPhone, iPhone to MacBook Air, and iPhone to iPad. The second iPhone commercial showcases the iPhone's AirPlay features. The ...

Apple releases new 'Now' iPad 2 ad

by Michael Grothaus (Jun 18th, 2011)

Apple has released a new iPad 2 television commercial entitled "Now." The commercial points out how with an iPad people can interact with forms of media differently than they could in the past, such as by "watching" a newspaper. From the ad: "Now, we can watch a newspaper; listen to a magazine; ...

Apple airs first iPad 2 television commercial

by Michael Grothaus (Apr 3rd, 2011)

Apple has released its first iPad 2 television commercial. Titled "We Believe," the ad has sentimental narration reminiscent of Apple's old Think Different ads. The narrator states, "This is what we believe: Technology alone is not enough. Faster, thinner, lighter ... those are all good ...

Apple airs new 'Retina' iPhone 4 commercial

by Michael Grothaus (Mar 26th, 2011)

Apple has released another commercial in the "If you don't have an iPhone" series of ads. This commercial, titled "Retina," shows off the Retina Display on the iPhone 4. The ad cycles through the Photos, iPod (movies), Maps, and Mail apps. The latest ad comes just one day afterApple released ...

Xperia Play ad rags on iPhone gaming

by Mike Schramm (Mar 22nd, 2011)

Sony has released a few tongue-in-cheek internet ads for its new Xperia Play smartphone (basically, the PSP phone everyone's been waiting for). In one of the ads, which you can see embedded after the break, performer/Daily Show correspondent/biggest fan of Flight of the Conchords Kristen Schaal ...

Did Motorola's agency 'borrow' Super Bowl ad concept?

by Kelly Hodgkins (Feb 14th, 2011)

Motorola is in hot water over its Apple-inspired Super Bowl advertisement for its upcoming XOOM tablet. The video ad features a world of drones dressed in white hoodies who are eternally plugged into white earbuds. Of course, the one character breaking the trend is the one with a Motorola XOOM ...

Motorola Xoom ad 'inspired' by Apple's classic 1984 ad

by Chris Rawson (Feb 6th, 2011)

Motorola has just released a commercial for its Xoom tablet that seems to draw heavy inspiration from Apple's classic 1984 ad. In Motorola's spot, a single Xoom user roams through a sterile environment populated with hundreds of people clothed in the same monochrome, drab garments. Everyone except ...

Verizon's iPhone commercial hits YouTube

by Michael Rose (Jan 20th, 2011)

Tick, tock. "To our millions of customers, who never stopped believing this day would come... Thank you." Oh, Verizon, you wry cad. Your iPhone 4 commercial is a gentle jibe at the anticipation and endless patience of those who would be among the first to own a new VZW iPhone. Ha! So witty. And not ...