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Apple makes a nice jump on the Fortune 500

Apple's headed straight to the top with a bullet -- they went from 159 to 121 in last year's Fortune 500 ranking, and this year, they've pushed their way up to 103. On the list of the "20 most profitable tech companies," they are solidly at number eight -- Fortune says that the introduction of the iPhone and "record sales of Mac computers" have Apple on a rocket trajectory.

Of course, Google's sitting upstairs at number 7, and you-know-who (not the Harry Potter villain, but close) is up at number one.

But yes, there's no question that Apple has really been hitting it out of the park lately, and considering the future (the fruits of the SDK, another possible iPhone iteration, and whatever else they're brewing up in Cupertino), the trends will continue.

Apple's US market share still falling and rising with the tides

Yesterday's prelim 4th quarter report was great news for Apple's health as a manufacturer of personal computers - they shipped over 1.6 million Macs, the most ever in a quarter and 30% more than the previous quarter. Today's news of a rise to 6.1 percent market share in the U.S. from Gartner, however, has the Mac web doing the market share dance all over again, as just a year ago this month it was the NPD Group reporting that Apple's U.S. market share - excluding online sales - had risen to 6.6 percent. The confusion ensues when considering MacNN's conflicting report from Gartner claiming Apple's U.S. share just rose to 6.1 percent. Of course where and how these different groups are getting their numbers is unbeknownst to this blogger, but methinks something might have been lost in translation between all these analysts.

Still, while market share numbers might be getting a little fuzzy as of late, we can at least trust Apple's announcement of selling the most.Macs.evar in a quarter, and that's alright with me.

You know your tech lust is bad when...

...all monetary amounts translate into Apple/computer/gadget purchases. Let me explain.

A friend of mine told me he lost his wallet containing $300 on the bus the other day (he since recovered the wallet, cash and all). I then told a fellow Mac using friend about this unfortunate event, and the first thing he says is "Yikes! That's almost a mini!" (To be fair, this friend is in the market for a Mac mini.) This dialog got me wondering: how bad can tech lust get?

I'm not talking about the Apple fanboys who can't resist the urge to bash Windows and blindly proclaim Apple's infallibility and perfect security track record (even though neither exist) on every blog post and forum thread they invade. I'm asking: what lengths or depths have you or a family member/friend gone to for that *one* gadget, or for the Mac you're reading this on now? Feel free to share your stories of obsession and desperation involving Macs and gadgets - we won't hold them against you (much).

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