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Filed under: Analysis / Opinion, Gaming, Hardware, Software, Odds and ends, iPhone, App Store

iPhone owners make up 14% of mobile game downloaders

Hot off the heels of the news that the iPhone is dominating independent mobile gaming comes this interesting statistic: 14% of all people downloading mobile games are doing so on an iPhone. Market research group comScore says that not only is the iPhone picking up double digits of all game downloads overall, but that 32.4% of all iPhone users have downloaded a game. We're not sure if this means purchased a game over the air or bought it in iTunes' App Store and then transferred it onto the phone, but that's a lot of downloading.

And the numbers are increasing -- 8.5 million Americans downloaded mobile games onto their devices in November of last year, up 17 percent from the year before. And smartphones in general are growing -- last year, there were zero smartphones sitting in the top 10 mobile devices for downloading, says a comScore analyst, and this year, six of the ten on the list are smartphones. Sounds like an emerging market to us, and the iPhone is sitting right on top.

Filed under: Internet, Apple

Apple leads in website traffic in computer hardware category

According to a study by internet traffic analyst comScore, Apple currently leads in website traffic in the computer hardware category, attracting more than 36.7 million unique visitors this year as of February. Compared to last year, Apple garnered 24.2 million visitors in the same amount of time, which translates into a 50+% traffic increase over the past year.

As far as other traffic stats, there were 66.4 million visits this February, with visitors averaging 1.8 visits. Notably, iTunes witnessed traffic growth of 71% since last year, with 26.5 million unique visitors this February. Whew.

Filed under: Apple Corporate, Retail, Apple Financial

Apple online retail realizes European traffic gains

Rapaport News reports that online retail sales have jumped this season, up by 60 percent or more in many European countries, which by any measure is a significant gain. The article, which is based on a ComScore report, out of the Reston, VA-based research firm, states that online consumer spending have been strong throughout the end-of-year period.

In particular, the Rapaport article mentions Apple and Amazon. Apple has consistently performed as a top retail site in the UK, France and German according to this report. "[C]onsumers armed with high-speed access and positive online retail experiences are increasingly comfortable shopping online."

Filed under: Retail, Apple

Apple.com 14th most visited site in US

MacNN found a survey from comScore Media Metrix for the month of August which ranked apple.com as the 14th most visited site in the U.S. with 31.5 million unique visitors. On the top of the list is Yahoo! with more than 131.3 million visitors, while Dell surprisingly leapt from 47 to 35, though MacNN notes that is largely due to the battery recall. YouTube, surprisingly, rose to the #32 spot with 19.1 million visitors in August - I always figured they were closing in on MySpace somewhere near the top of the hill.

MacNN has more details of other properties and observations made from the survey, so take a gander if you have an interest in web and marketing trends.

Tip of the Day

To get an instant map to any address, just go to your Address Book and right click on the address field of any one of your contacts and select "Map Of." The address will then be revealed in Google Maps on Safari. You can do the same if a data detector determines there is an address in an e-mail in Mail.


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