Comscore Articles on TUAW - The Unofficial Apple Weblog

Apple grabs more online visitors than Walmart this season

by Megan Lavey-Heaton (Dec 23rd, 2011)

A new report from comScore shows that Apple netted more online visitors in the U.S. in November than retail giant Walmart. Apple's sites got more than 79 million unique visitors from the U.S. compared with under 59 million for Walmart. The reason behind these numbers? iTunes downloads, Ad Age ...

Apple.com fifth most-visited retail site on Black Friday

by Kelly Hodgkins (Nov 30th, 2011)

Black Friday was a successful day for online retailers. Customers spent more than US$816 million, a 26 percent increase over Black Friday 2010. Apple was one of the beneficiaries of this rise in online sales. The Cupertino company climbed its way into the top 5 and became the fifth most-visited ...

Discarded iPhones in the US

by Kelly Hodgkins (Nov 8th, 2011)

Horace Dediu of Asymco is good with numbers and his latest work uses this skill to look at discarded iPhones in the US. Dediu takes monthly comScore data and quarterly activation data provided by the wireless carriers to calculate the install base of the iPhone in the US. His number crunching ...

Study: 2/3 of tablet users play games on the device

by Mike Schramm (Oct 14th, 2011)

ComScore has released a new study of the habits of tablet users, and it's interesting to note that like smartphones, tablet devices are more often running games than not. 67% of tablet users report that they're playing games on the devices at least once in the last month, and almost a quarter ...

iPad has 97.2 percent of US tablet Internet traffic

by Chris Rawson (Oct 10th, 2011)

comScore has determined that the iPad now accounts for more US internet traffic than the iPhone for the first time. 46.8 percent of iOS device traffic now comes from iPads, while 42.6 percent comes from iPhones. Want a more impressive figure? How about this: the iPad accounts for 97.2 percent of ...

Study reveals Apple surpasses RIM in US smartphone share

by Kelly Hodgkins (Jul 6th, 2011)

Apple is now the #2 mobile platform in the US with 26.6% market share. Apple rose 1.4 percentage points and inched past RIM which now holds 24.7% of the US market. Similar to Apple, Android also gained market share grabbing another 5.1 percentage points to climb to 38.1% market share. Rim took ...

65 percent of connected apps run iOS in UK

by Kelly Hodgkins (Jun 22nd, 2011)

The GSMA released its April Mobile Metrics report, which shows that 65% of devices using connected applications in the UK are powered by iOS; about 30% of devices run Android, and a meager 1% use Symbian. This report measures the number of wireless devices that have internet-connected ...

iOS outreaches Android when iPod touch, iPad are counted in the mix

by Steven Sande (Apr 19th, 2011)

Some fascinating statistics have been released by comScore based on its MobiLens marketing analytics service, and the numbers show that iOS devices (including the iPad and iPod touch) outreach the Android platform by a whopping 59 percent in the US market. The comScore numbers show a total ...

iPad aids 25 percent increase in online computer sales

by Michael Gray (Dec 20th, 2010)

In a report released by comScore, a digital reporting firm, online computer hardware sales have increased by 25 percent this holiday season. Handheld computing devices like the iPad drove much of that growth, according the report. This means computer hardware is the faster growing segment of ...

Android is taking the smartphone market, but don't panic just yet

by Mel Martin (Sep 16th, 2010)

To read all the latest internet posts, the iPhone is all but dead, succumbing to the onslaught of Android phones being bought by customers in massive numbers. ComScore, who watches mobile use very carefully, pretty much says Android is rapidly eating away at the iPhone market share. It's enough to ...

Study: Android and iPhone users show same usage trends, heavy app usage

by Mike Schramm (Dec 28th, 2009)

A study put together by analytics firms comScore and Compete says that while Android and iPhone users probably aren't the same people, they certainly act like it. Usage patterns line up almost exactly across the board, differing by only a few percentage points in categories from social networking ...

iPhone owners make up 14% of mobile game downloaders

by Mike Schramm (Feb 4th, 2009)

Hot off the heels of the news that the iPhone is dominating independent mobile gaming comes this interesting statistic: 14% of all people downloading mobile games are doing so on an iPhone. Market research group comScore says that not only is the iPhone picking up double digits of all game downloads ...

Apple leads in website traffic in computer hardware category

by Brian Liloia (Mar 15th, 2007)

According to a study by internet traffic analyst comScore, Apple currently leads in website traffic in the computer hardware category, attracting more than 36.7 million unique visitors this year as of February. Compared to last year, Apple garnered 24.2 million visitors in the same amount of time, ...

Apple online retail realizes European traffic gains

by Erica Sadun (Dec 5th, 2006)

Rapaport News reports that online retail sales have jumped this season, up by 60 percent or more in many European countries, which by any measure is a significant gain. The article, which is based on a ComScore report, out of the Reston, VA-based research firm, states that online consumer spending ...

Apple.com 14th most visited site in US

by David Chartier (Sep 16th, 2006)

MacNN found a survey from comScore Media Metrix for the month of August which ranked apple.com as the 14th most visited site in the U.S. with 31.5 million unique visitors. On the top of the list is Yahoo! with more than 131.3 million visitors, while Dell surprisingly leapt from 47 to 35, though ...

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