Posts tagged Consumer at The Unofficial Apple Weblog (TUAW)

Posts with tag consumer

Apple wants to improve online shopping

Posted Apr 21st 2008 3:30PM by Mike Schramm
Filed under: Analysis / Opinion, Retail, Rumors, iTunes, Apple

Here's an interesting idea -- MacNN is reporting that Apple is working on new ways to improve online shopping. Apparently the biggest music seller in the US thinks that online shopping can feel "sterile and isolating." Hmm.

To counteract the isolation, Apple is reportly considering showing customers where other shoppers are in the virtual stores, and maybe even letting customers interact while shopping, via chat or other interfaces. This system would also allow for storewide announcements of special events or sales going down.

It's quite a concept -- online store as virtual space -- but the fact for me as a consumer is that I shop online mostly to avoid exactly those things (chatting with less knowledgeable customers and annoying store loudspeaker systems). Even if this idea makes it through the gauntlet and we see this type of thing in Apple's online shopping environments, I doubt the old methods of clicking and browsing by yourself are going away anytime soon.

[via MacRumors]

Apple to release new in-store brochures, t-shirts

Posted Apr 30th 2006 5:00PM by David Chartier
Filed under: Hardware, iLife, Retail, Software, Apple

I'm delighted to see ifoAppleStore reporting that Apple will be releasing a new series of brochures and employee t-shirts in their retail stores to advertise the wide range of creative capabilities their Macs and software offer to consumers. The cover of the 12-page brochure (pictured) seems largely focused on advertising all the content-creating doors their award-winning iLife suite opens, while the inside of the brochure features various Apple Store employees wearing t-shirts with help-related slogans such as "I can help you go from shutterbug to photocaster."

Other strong Apple Store advantages that the brochures boast are the various Creative, Genius and Mac Specialist employees staffed at the stores who are trained to accommodate the various interests, hobbies and professions that Mac users have. The brochures advertise many more unique facets of the Apple Store and Mac-buying experience, such as their free workshops and on-line Concierge appointment scheduling service.

While I haven't been in an Apple Store in a while, all I remember from my past experience is advertising that was almost entirely focused on making me buy an iPod. It's great to see Apple putting their best foot forward with a campaign like this.

[Thanks Benjamin Bowles]

Help the revolution: submit feedback

Posted Apr 4th 2006 11:00AM by David Chartier
Filed under: Software, Tips and tricks

This is more of a public service announcement and reminder than anything, inspired by TUAW reader Jer's comment on my .Mac syncing UI silliness post. Jer asked whether we were submitting feedback to Apple concerning gripes like the one I blogged, and the answer is 'most definitely yes.' This brief dialog inspired me to take the opportunity to urge all Mac users everywhere to do the same.

If you have a complaint, a feature request, or maybe you just found a bug in Mac OS X, or another piece of Apple's software, apple.com/feedback is a great place to go and tell them about it. Most of Apple's apps are categorized there, and it's a simple process for submitting your comment. While I don't believe it's in their policy to reply to anything submitted there, you can rest assured that it's one of the best places Apple uses to collect the information they use to keep tabs on how we like their software, especially when it comes to creating all those official bug reports you'll find sprinkled throughout their support and knowledgebase articles (besides, who wants to take bets that their engineers have TUAW in their newsreader?).

So remember boys and girls, when it comes to feature requests, UI gripes and bug squashing: ask not what Apple can do for you... but submit some feedback so the world's best operating system can get even better.

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14	Chris Ullrich	2	2

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Apple wants to improve online shopping

Apple to release new in-store brochures, t-shirts

Help the revolution: submit feedback

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