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Filed under: Odds and ends, Surveys and Polls, iPhone

J.D. Power says iPhone tops smartphone ratings

Given all the other good publicity the iPhone has been getting, it won't come as any great surprise that the J.D. Power survey released today says:

Apple ranks highest among smartphone manufacturers with a score of 791, performing particularly well in ease of operation, operating system, features and physical design. LG (772) and Samsung (759) follow Apple in the rankings.

Other interesting findings are that smartphone users send an average of 17 emails a day, and 82 percent report that they use things like address books and to-do lists to stay better organized.

The survey included 2,648 smartphone users who owned their phone for less than 2 years. In general, smartphone users are increasingly satisfied with their purchase, compared to prior surveys. Users queried listed these attributes they wanted in a smartphone, in order of desirability: ease of operation, operating system, features, physical design and battery function.

Filed under: Retail, Surveys and Polls, Holidays

Apple ranked #4 among online retailers

A holiday survey of shopper satisfaction with e-retailers ranked Apple as number 4, with 78% of customers pleased with purchases made on the Apple website. The survey was conducted by ForeSee Results and FGI Research.

Only two online retailers scored above 80 percent, with Amazon and Netflix tied at 84%. QVC.com ranked third. The survey is intended to be predictive for how companies will do in 2009. Retailers losing some customer confidence included Circuit City, Gap, Home Depot, HSN, Neiman Marcus, and Overstock.com.

Larry Freed, President and CEO of ForeSee Results, said that too many e-retailers aren't paying attention to metrics like customer satisfaction and he said "that's just not playing to win in this economy."

Apple is down 1% from last year's rankings. In general, Apple does very well in surveys that measure customer loyalty, product reliability, and service and support.

2009 could be a tough year for brick and mortar and online retailers, so every little bit of customer pleasure really helps translate into sales.

Filed under: Apple

Apple among Gen Y most trusted brands

Ok, Generation Y, which brands do you trust the most (for the record, "Generation Y" is comprised of people between the ages of 21-27)? Outlaw Consulting asked that question to a group they referred to as their "...most forward trendsetter* panelists" across several US cities, and Apple topped the list.

According to Outlaw, brands that the subjects viewed as "straightforward" were viewed favorably. Also, plain packaging that seemed to "...avoid excess" scored well. That seems to be consistent with Apple's famed "out-of-box experience," wouldn't you say? Other brands in the top 15 include:
As a representative of Generation X myself, let me say, "Vitamin Water?!? It's just water. I'll never understand kids these days."

*Read: The crazy ones.

[Via Macsimum News]

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