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Filed under: Analysis / Opinion, Software, Freeware, Developer, iPhone, App Store

Survey: Average iPhone user has spent $80 on apps

$80 on apps? I didn't think it was that much, but after going over estimates in my head, that sounds about right, actually. A survey of 1200 App Store customers estimates that we've spent about $80 on applications so far, with an average of about 65 applications per customer. There's a little weirdness in those figures though: they also say that 65% of the apps downloaded were free, and that the average app price was $1.56. There's some extra information hidden in there: if 65% of the apps are $0, and the average price is still up above $1, that means people are spending way more than $1 on the apps that they do buy. More research seems needed there.

There's another surprising figure as well: of all the 1200 customers surveyed, altogether they only had about 15,000 unique apps on their iPhones. When you compare that to the latest figures of about 65,000 apps, that means you've got about 50,000 apps (definitely the majority) that are completely untouched by these customers. Of course, 1200 is a tiny sample when you're talking about the millions of iPhones sold overall, but if that is in fact a representative sample, that means that there are many, many more apps than people have actually downloaded and tried in iTunes.

Not hard to believe -- with iPhone developer numbers in the hundreds of thousands, tons of trashware on the store, and the relative ease it takes to crank out an app, it's no surprise that you've got way more apps than people interested in trying them. But then again, isn't that the way we want it?

Filed under: Analysis / Opinion, Software, Odds and ends, Apple, iPhone, App Store, iPod touch

MLB is about to make a million dollars off an iPhone app

Lots of developers are saying that they can't sell their apps at $9.99 in the App Store, but Major League Baseball is apparently the exception -- the $9.99 At Bat app is not only gaining accolades from users, but it's selling like nachos at the ballpark, too: with 130,000 copies sold so far this year, MLB is about to break a million dollars in revenue, even after Apple takes its cut.

Pretty impressive for a pricey app. Of course, that's chump change when you consider exactly what MLB is dealing with -- the app integrates the Gameday Audio service, which sells for $14.99 on its own, and baseball's television and video content makes much, much more than a million dollars. The iPhone revenue, big as it is, is just a drop in the bucket for MLB, really.

But nevertheless, the MLB app stands out as proof that, even if you have to include exclusive live audio content from major sporting events around the country, it is possible to make an app that people will happily pay $9.99 for. Stands to reason that if developers can make their app at least as functional and useful as At Bat, they too can make a million dollars.

Filed under: Apple Corporate, Apple, iPhone

Has Apple cracked down on unlocker-resellers?

Is Apple hitting back at businessmen who buy, unlock and resell iPhones? Apple customers whose accounts show large, repeated iPhone orders are reportedly receiving emails canceling their orders and inviting them to enter the Apple reseller program, presumably with unlocking limitations.

TUAW reader Silvio Duque sent in a copy of a recent email to an Apple customer: It thanked the customer for his interest in Apple products. "While Apple appreciates your company's support of Apple's technology and products, the Apple Store you placed this order with sells products to end-user customers only, and the order has therefore been cancelled. You may wish to review the Sales and Refunds Policy."

TUAW has not confirmed this policy and we'd like to hear from any other readers whose orders got cancelled.

Filed under: Analysis / Opinion, Hardware

Apple should offer Macs with OS X and Windows for businesses

The internet is absolutely abuzz on fire over the ramifications of Boot Camp, and this time around the wild speculation isn't confined just to the crazed, Mountain-Dew-infused digg posts. Everyone is hypothesizing that Boot Camp signifies things like the death of Mac gaming, software support for OS X or even that Dvorak (the shock-journalist that he is) was right after all.

There are quite a few articles out there, however, about the appeal that these Intel Macs and Boot Camp have to education and IT departments of companies both big and small. A lot of headlines like "Companies now have one more reason to look at the Mac" are piling into endo at an alarming rate, and I started thinking about something C.K. said when Boot Camp landed: "However, over time, if Apple plays it's cards right and doesn't screw things up, people will see that booting into OS X runs more smoothly and is nicer than booting into Windows, and we may see more switchers than ever before."

While that's probably very true on the consumer side of things, I'm willing to bet that, even if businesses want to gobble up a batch of Macs overnight, the software they need their company to run isn't going to magically start working on OS X in the blink of an IT manager's eye. Honestly, I never thought I would say this, but case in point: if Apple started offering Macs with OS X and Windows pre-installed to the business sector, they could rake in companies looking to switch by the truck load. This option would be the nail in the coffin for business customers who want an out-of-the-box solution for getting set up on Macs with a minimum of fuss. In fact, there would be any fuss. These customers would have the best of both worlds from the moment they hit the power button, and Apple would have a rock solid strategy for putting business hardware competitors like Dell on the run.

Apple doesn't need to license Mac OS X to PC manufacturers. With all the doors that Boot Camp opens for the company, Apple simply need to warn them to get out of the way.

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