While US iPhone users are stuck waiting for AT&T to get their act together, Rogers in Canada has stunned iPhone users by not actively trying to screw users right out of the gate as they did when announcing the data plan pricing for the iPhone last year. After a high-profile backlash, Rogers was forced to offer more reasonable data plans for iPhones, and it appears they've learned their lesson this time.

As we all know by now, tethering is built in to the iPhone 3.0 firmware, and as long as you are on a data plan that gives you at least 1 GB of throughput per month, you can use iPhone tethering for no additional charge in Canada until at least the end of 2009. It's unclear what will happen next year, and it seems that Rogers isn't sure yet either. But rather than simply not allow it while they figure it out (as AT&T is doing), they chose to allow it.

My guess is the execs at Rogers are doing a few things here:

1. Looking to increase goodwill after the disastrous data plan fiasco last year
2. Wanting to watch usage patterns to see just how popular tethering turns out to be, to help them determine price points
3. Using the drug dealer method of marketing -- get people hooked, then jack up the price

Of course, this is assuming they will revert to their evil ways; it would be nice to think that Rogers has actually turned over a new leaf and wants to provide reasonable service for a reasonable price. My guess is that most users of tethering are like me in that they want to have access to it for emergencies, but don't actually need it on a day-to-day basis. In that regard, allowing tethering as part of the not-inexpensive <1 GB data plans that Rogers provides makes reasonable sense.

So, does anyone think Rogers will continue to do what makes reasonable sense next year when it comes to tethering, or will the lure of a few extra dollars be too much for them to resist?

Insanely Great Mac has the breakdown on a meeting between O2 (purveyors of the iPhone in Britain) and Mr. Jobs from the UK's Financial Times, and it seems iPhone users across the pond can't get enough data. Over 60% of iPhone users use over 25mb/month of data, while only 1.8% of non-iPhone users on O2 go over that mark. That's a lot of data downloading.

It's probably not a surprise, then, that about 60% of iPhone buyers are also new to O2, which, in my estimation, means that people who switched for the iPhone also switched from a non-data cellphone, and are making up for the difference. We talked on the Talkcast a little while ago about how the iPhone isn't necessarily stealing the "business smartphone" audience away from brands like Blackberry-- it's actually attracting new smartphone users completely. And there are a lot of them-- O2 is looking to sell 200,000 iPhones in Britain by the end of January, and they say that despite Apple's cut of the profits, they're making money on every one.

Finally, we get almost-but-not-quite-final confirmation that the 3G iPhone is due next year, and that O2 will very likely carry it. Which isn't really a surprise-- seems like things are going pretty well for O2 and Apple in GB, and so it's hard to see either one of them breaking up a good thing.

[Via Macbytes.com]