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Filed under: Analysis / Opinion, Apple Corporate, Steve Jobs, Apple

Finding Jobs 2.0

Is it even possible? Forbes does a little bit of speculating on just who might take over when Jobs takes his leave from Apple, and candidates aren't exactly jumping out of the woodwork. Jobs is about as visionary as they come -- only a guy like Steve could lead Apple from the iMac to the iPod to the iPhone, breaking records and status quo the whole time. Phil Schiller and Scott Forstall are tossed out as two names currently within Apple's ranks, but Jobs is almost as much of a company mascot as he is a CEO. As consultant Patrick Sweeney says in the article, anyone who steps into the turtleneck has to fit completely into the culture of the company, or it won't work.

And forget the day-to-day and design decisions -- who's going to stand on stage and say "boom" at WWDC and Macworld? Here at TUAW, we're pretty sure the rumors of Jobs' ill health are exaggerated; he's probably not going anywhere anytime fast. But at the same time, it's hard to imagine an Apple without him at all.

Filed under: Analysis / Opinion, Software, Apple, Leopard

Leopard review rodeo

We've talked so much about Leopard already here at TUAW that I'd find it hard to believe you readers haven't decided yet whether you're ready to pick it up (or not), but just in case, here's a few concise reviews from around the 'net to let you know whether this is something you want or not.
  • PC Mag gives the OS a whopping 4.5 out of 5: "Leopard performs all such tasks even better than previous versions did-and Leopard is the only OS on the planet that works effortlessly and intuitively in today's world of networked computers and peripherals. Leopard is far from perfect, but it's better than any alternative, and it's getting harder and harder to find good reasons to use anything else."
  • Laptop Magazine isn't quite as harsh on the glitches, but also give it 4.5/5: "Part useful, part flash, all beautifully easy: Apple's Mac OS X 10 Leopard bounded into stores Friday, thrilling the Mac faithful with a solid and extremely useful upgrade."
  • CNET gives Leopard an 8.0 out of 10, saying that while Leopard is nice, it might not be necessary: "Should you pay for Leopard? If you're happy with the way Tiger works, then maybe not. If you need Bootcamp, however, then you must have Leopard. And if you're considering the purchase of a new computer, Leopard makes Macs more enticing than Tiger did."
  • And Macworld says that while you might not use everything, the stuff you will use is worth it: "Given the impressive value of Time Machine and improvements to existing programs such as iCal, iChat, Mail, and the Finder, most active Mac users will find more than enough reasons to consider that upgrade cost money well spent. Despite a few interface missteps, particularly when it comes the menu bar and the Dock, Leopard is an upgrade that roars."
Now, once again, odds are that either you've using Leopard right now, or you're already waiting on a specific reason to upgrade for it. But across the board, reviews on the new OS are generally good. And even though lots of users are dealing with bugs and unfixed errors right now, the best days of Leopard are still yet to come.
Thanks to everyone who sent these in!

Filed under: Humor, Software

On marketing, and a thanks to Apple's department

While chatting with my brother this afternoon about (what else) this whole Boot Camp thing and its ramifications, he brought up a great point concerning Apple's marketing and a good choice they made with this new software:

They didn't call it "iBoot."

Bonus points for not calling it "iBooty" either. Thanks guys.

Tip of the Day

Holding the Command key (aka the Apple key) and pressing Tab will cycle through your open applications. It's easier to Cmd-Tab if you are Copy (Cmd-C) and Pasting (Cmd-V) to and from various applications.


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