Decisions Articles on TUAW - The Unofficial Apple Weblog

Apple's board in a state of transition

by Mike Schramm (Oct 7th, 2011)

While Steve Jobs's passing came with a lot of powerful emotional effects, it did unfortunately arrive with at least one practical effect that has to be dealt with sooner or later: Apple needs a new Chairman of the Board. A few experts say in this Reuters piece that it will probably be a tough ...

Finding Jobs 2.0

by Mike Schramm (Jul 3rd, 2008)

Is it even possible? Forbes does a little bit of speculating on just who might take over when Jobs takes his leave from Apple, and candidates aren't exactly jumping out of the woodwork. Jobs is about as visionary as they come -- only a guy like Steve could lead Apple from the iMac to the iPod to the ...

Leopard review rodeo

by Mike Schramm (Oct 30th, 2007)

We've talked so much about Leopard already here at TUAW that I'd find it hard to believe you readers haven't decided yet whether you're ready to pick it up (or not), but just in case, here's a few concise reviews from around the 'net to let you know whether this is something you want or not. PC ...

On marketing, and a thanks to Apple's department

by David Chartier (Apr 5th, 2006)

While chatting with my brother this afternoon about (what else) this whole Boot Camp thing and its ramifications, he brought up a great point concerning Apple's marketing and a good choice they made with this new software: They didn't call it "iBoot." Bonus points for not calling it ...