MacHeist is calling it a "TweetBlast," we'll call it savvy marketing, but you'll probably just call it "free software, woo!" In an effort to pump up the number of Twitter followers for the MacHeist challenges & software bundle, the team is offering followers (who are willing to post a promotional message) a free license for DEVONthink. The software, normally $50US, allows you to store your files and personal data in lots of structured, tagged and classified ways -- Brett previewed the 2.0 beta in December.

Getting your free copy is pretty straightforward; you'll have to follow the MacHeist Twitter account, and then as noted you're required to tweet a promo message for the TweetBlast itself; not sure whether that's 'recursive advertising,' a recession-buster special or plain ol' viral marketing, but free apps are free apps. When you get DEVONthink, you'll also get Hyperspaces and Overflow as well. Also, participants should know that the DEVONthink licenses are for the soon-to-be-obsoleted 1.x version of the app, but if you want to roll your copy forward to the upcoming 2.0 version you'll be able to do so for the upgrade price of $20.

Full details are at the MacHeist website.

It's certainly no secret that I'm a sucker for file and data organization programs, and have collected more than I use. Long ago, I received a copy of DEVONnote as part of a bundle, and have since upgraded to DEVONthink Pro. The program has long been intriguing to me -- auto-classification of files and advanced search relationships are great -- but various aspects of the app have kept me from really diving into it; a lack of pleasing aesthetics not being least on the list. You can call me superficial, but ... no, you'd be right. However, the public betas of DEVONthink 2.0 and DEVONnote 2.0 just came out, looking great and adding a bevy of useful new features.

DEVON Technologies states that the 2.0 versions represent an almost complete rewrite of the database core. With improved search (including advanced Boolean and proximity operators), a universal inbox accessible from multiple databases (DEVONthink versions can have simultaneous databases open) and a complete revamp of the user interface (including Cover Flow and much-improved overall aesthetics), this beta is a huge step forward. For me, the most important change is the file storage method. The applications now use a bundle format and store files "as is" on the drive, accessible by external applications and recoverable if anything happens to the database. Add the support for file templates and a wide range of new filetypes (Word, OpenOffice, iWork, Skim ... ), and DEVONthink just became a whole lot more useful to me.

Check out the release notes for DEVONnote and DEVONthink 2.0 for more details on the changes. The betas are available on their respective pages (DEVONnote | DEVONthink). Upgrade pricing is available for existing customers (customers who purchased DEVONnote or DEVONthink, or cross-graded after July 1st, 2008 are eligible for a free upgrade). DEVONthink comes in three flavors: Personal ($49.95US), Professional ($79.95US) and Professional Office ($149.95). DEVONnote, which is more or less a lightweight (but very useful) version of DEVONthink, is available for $24.95US.